[First Successful Funding Campaign] The Rewards Strategy Behind “Poggli,” the Ramen Cooker That Made Backers Choose Sets Over Individual Items
Have you ever felt the hassle of adjusting the amount of water and cooking time every time you cook ramen? To solve this inconvenience, Ritley developed a ramen cooker called 'Bboogeul' with six automatic cooking modes. Pogul raised 25.16 million won from Wadiz's first funding, and more than half of the supporters chose the "additional pot set" instead of a single product. In this first successful funding period, I will introduce three strategies for Ritley's pre-open communication and the composition of rewards that led to the customer's choice.
Press it and you're done! Cute and smart Han River ramen cook Ppogeul's first funding achievement
Tech, home appliances, kitchen appliances | End of funding
More than half of the supporters
How I made you fund an 'additional set of pots' instead of a single product
Ritly prepared four rewards. It's a single item (W73,800), a set with another dedicated pot (W86,500), a two-piece set (W140,000), and a small pot rice cooker set (W111,800). One thing to look out for is the discount rate. The single item was 43% off the regular price of 129,000 won, while the additional pot set was 45% off the regular price of 157,500 won. Ritley increased the benefits of the additional pot set, prompting supporters to choose the set over the single set.
The results came out in numbers. Of the total 249 payments, 131 (53%) were additional sets of pots. This is because I was able to get an additional 28,500 won worth of dedicated pots for 12,700 won more than a single product. Wadiz AI consultation also consistently asks, "Do you have any characteristics of the reward composition of the success project?" As in Pogul's case, even if you pay a little more than the cheapest reward, a configuration with a large benefit can lead the customer's choice.
What if I apply it to my first project? Please benefit the most from the configuration you want to recommend the most.
Wadiz can be set by dividing the number of rewards and the price by early bird stage. Please refer to the Early Bird Options Guide. |
It was born from the inconvenience of adjusting the amount of water and cooking time
Automatic cooking mode by noodle type
Ritley confirmed through market research that more people are experiencing inconvenience than expected in matching the amount of water and cooking time. To solve this problem, we developed six automatic cooking modes for each type of noodle, and provided more than 170 recipes exclusively for curly noodles through more than 1,000 ramen cooking tests.
When I released the scheduled open page, supporters who sympathized with the inconvenience the maker said continued. From those who were burdened with the price and size of the Han River ramen machine to those who had difficulty cooking two ramen. Through this, we were able to specifically check the expectations and curiosity of customers who are interested in the product.
What if I apply it to my first project? During the scheduled opening period, check out what customers sympathize with and what they are curious about through supporters' comments. |
We've reduced the customer's payment woes
Pre-opening Q&A Collection
During the scheduled opening period, there were comments asking about questions before participating in the funding, such as product capacity and pot compatibility. Four days before the opening, Ritley answered 10 of the most frequently asked questions with new news. On the eve of the opening, we also released prices and benefits for each reward configuration that customers are most interested in in advance.
As a result, 75 out of 76 payments on the day of opening were notification applicants, and 54 payments were made in the first hour alone. Even before the opening, we prepared to solve customers' questions and guide their benefits so that interest leads to actual funding participation.
What if I apply it to my first project? Three to four days before the opening, gather the questions accumulated in the comments scheduled to open and answer with one Q&A news.
If you open the scheduled opening, you can collect notification requests and comments even before opening. Please refer to the guide that is scheduled to open. |
Why Ritley Opened Wadiz Funding
Thanks to that love, I wanted to reach out to more people who haven't met Ppogeul yet this time. We prepared this funding with the hope of getting more confirmation from more places that you can always cook the same taste of ramen without worrying about the amount of water or time wherever you are at home, office, campsite, or anywhere. So, in this funding, we organized it so that more people can meet Ppogul without any burden.
— Detailed page 'Reason for Funding'
Ritley, who used to sell Pogulie, challenged Wadiz's first funding to promote the product to more customers. To this end, we organized a funding-only reward, and it led to more than half of our supporters choosing that set.
❶ Biggest benefit to the recommendation set
We increased the discount rate for additional pot sets over single items, and 53% of the payments came from this set.
❷ Expanded my inconvenience to market research
In the common inconvenience of water volume and time control, we created an automatic mode for each type of noodle, and once again checked the marketability of the product scheduled to open.
❸ The pre-opening question is just one news
Four days before opening, I summarized 10 frequently asked questions, and 75 out of 76 payments on the first day were notification applicants.
If you're preparing your first product, decide what configuration you want to recommend the most. If you want to show your products to your customers for the first time, create your first project now.
| Making my first project |
| What if you're already getting ready? Register to open |
The First Successful Funding of Other Manufacturers
- [First funding success] Doctor House, which raised 28 million won by rubber cutting board that solved the inconvenience of existing cutting boards
- [First funding success story] Grini's success story, which raised 48 million won with a bathroom warmer attached to the wall
- [First funding success story] The success story of a carpenter who raised 30 million won with a 360-degree rotary shelf he made himself
Questions frequently asked by makers preparing for first funding
Q. How should I write new news for the experience team?
Write down the recruitment period, the date of announcement of the win, and the deadline for writing the review as a date. While recruiting two experience groups during the scheduled opening period, Ritley guided the recruitment deadline (10/13), presentation and sending (10/14), and post-term (10/21) to the new news. We set the deadline for the review right after the opening, and the experience review was posted on the community from the evening of the opening.
Q. How do I increase the inflow in the middle?
The new news is one way to call back someone who just applied for a notification and hasn't yet funded it. On day 8 of funding, Ritley said, 'What if you only applied for a notification?' We reorganized the benefits for each composition with the new news, and 13 payments came in the day we posted the new news. The previous weekend, there were three to five cases a day.
Update 2026.11.12