[100 Million Funding Club] Reached 400 Million with a 240,000-won Philosophy Book Set! How We Turned Customer Hesitation into Purchases
Updated: October 27, 2026
A set of 12 philosophy books priced at 240,000 won. This collection of philosophy, which is difficult to put on a stand at a regular bookstore, raised 400 million won in a month through Wadiz funding. It's Book Pleasure's <Read Philosophy Slowly Deeply> project. What was more interesting was the reaction of the supporters. Not only philosophy enthusiasts, but also beginners who were just about to read philosophy were enthusiastic. In the first story of the 100 Million Funding Club, which examines the secret to the success of the 100 Million Billion Funding Project, we will look at the success strategy of Book Pleasure, which turned the interest of beginners into payment.
100 Million Funding Club/Book Pleasure Funding Performance
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funding period
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Amount of recruitment
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Number of supporters
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Number of notification applicants
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9/17~10/18 (total of 31 days)
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400 million won
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1.5 thousand people
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5.5 thousand people
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Reasons for Success 1. Breaking down barriers to entry for customers
Philosophical books, and the full 12-volume collection, can feel difficult for someone who is not familiar with philosophy. The book leisure maker noted this and emphasized that it is easy to start with "initiators who are interested in philosophy but do not know what to read first."
From the introduction, he put forward a review of "a book that will satisfy both introverts and majors," and added, "You can go into the middle of philosophy without hiding it," to ease the feeling of hopelessness that beginners can feel.
What if it's applied to my project? The customer Find one of the biggest reasons for hesitating to pay and answer it at the top of the detail page.
Wadiz can show you this message first during the scheduled opening phase, and also preview the supporter response with a notification application! |
Reasons for Success 2. Explain as if you saw it without opening the book
It is difficult to judge the completeness of the commentary or translation until you open the actual book online. To compensate for this, the book leisure maker showed enough images and stories of the production process and related information to gauge the quality of the book. You can see how it was made without having to check the book yourself, so supporters could trust and fund it.
What if it's applied to my project? HighBefore the customer's payment Please show the part that is difficult to check directly with specific evidence and vivid images.
You can write new news even before the opening. Increase trust in the project by sharing the production process or behind-the-scenes stories in advance. |
Reasons for Success 3. Cover and Package That Makes You Expect Real Life
The book leisure maker paid attention not only to the content of the book, but also to the cover and package. The magnificent cover and bookcase made it look beyond "the book you want to read" to be "the full collection you want to keep." In fact, a lot of supporters left comments saying, "I'm looking forward to the real thing." In addition to this, I added messages such as "Replay after 16 years" and "Wadiz alone limited to 1,000 books" to make a reason to participate now.
What if it's applied to my project? In addition to the features of the product, create a "reason why you want to have it now," such as design, package, and free gift. |
Reason for Success 4. Communicate consistently with news from behind-the-scenes to events
The book leisure maker actively communicated with supporters by posting 25 new news from the scheduled opening to the end of the funding to the extent that it can be called a "master of communication." It's not just a notice. From behind-the-scenes stories such as "Things We Know Wrong about Freud" to participatory events such as "Guessing the Philosopher's Name", various contents that supporters would find interesting were introduced. Thanks to this, the supporters visited the project again, left comments and cheered, and communicated naturally.
What if it's applied to my project? In addition to promoting the product, prepare content that customers want to read and participate in. |
📌 One must-have item from the 100 million funding club
Look for "What would a customer hesitate to do before funding my product?"
Book Pleasure Maker introduced the complete collection of philosophy as a 'guide to help you slowly and deeply enter philosophy'. Thanks to this, I was able to approach not only people familiar with philosophy but also beginners for the first time as a "book for me" and achieved more than 400 million won in funding. If there is a reason why customers hesitate to pay for my product, find the reason and explain how the product can solve it.
Wadiz TIP Check out the customer's response at the scheduled opening! Rather than trying to find the perfect message to move the customer from the beginning, test the customer's response in the scheduled opening. By showing the features and values of the product in various ways and looking at the supporters' reactions, we can see what messages can attract customers' attention and reduce their hesitation. |
| Making My Project |
| What if you're already getting ready? Register to open |
Frequently Asked Questions
Q. How many news are appropriate before the opening?
A. There is no fixed answer, but you can refer to the book leisure case. BookFleasure posted nine new news before opening, attracting 5,558 applicants for notification, and continued behind-the-scenes stories and events during funding. Rather than focusing on the number of cases, plan what kind of story you will consistently tell.
Q. How should I plan the limited edition composition?
A. It's important to clearly decide what to offer first. Book Pleasure has informed us that the possibility of official publication of the book is open, but that the poster paper cover and philosopher's quote card will be "produced only in this funding." Additional supplies were also classified as 'emergency additional warehousing' so that they were not confused with the limited quantity initially promised.
Q. If there are a lot of notification requests, do I get paid a lot?
A. According to the Wadiz notification application guide, projects with more than 1,000 notification applications are about 50% more likely to achieve more than 10 million won in funding than projects that do not. Book Pleasure also attracted 5.5 million notification applicants and reached the final 400 million won. As the notification application is an important indicator of the possibility of success in funding, it is important to keep it sufficiently collected during the scheduled opening period.