[First Funding Success Story] The Secret Behind a Seoul Restaurant’s Success in Reaching Customers Nationwide with Meal Kits and Surpassing 10 Million Won in Sales
The famous Monjayaki restaurant in Seoul. Oh!Monza' opened its first meal kit funding in Wadiz to expand its sales channels across the country. The result is over 10 million won from the first try! Eight out of ten payments came from outside of Seoul. In this first funding successful period, oh!Let's take a look at three strategies that Monza has captivated customers across the country with one meal kit.
Oh!Monza Monjayaki Meal Kit's First Funding Performance
Food and convenience food | As of November 13 (under funding)
"I want to eat it at home." The customer's request
through the opportunity to meet customers across the country
"MONJAYAKI restaurant." Oh!There were customers coming from far away in Monza. Among them, there were steadily requests that "I want to eat comfortably at home." Oh! Monza discovered a new opportunity in this request. We developed a meal kit containing the store's ingredients, special broth, and cooking know-how and introduced it as Wadiz's first funding. You don't have to come to the store in person!We have expanded the way we meet with our customers so that we can enjoy Monza's Monjayaki.
Even customers who had difficulty visiting the store in person through meal kits!I was able to meet Monjayaki in Monja. In fact, 81% of all payments were made outside of Seoul. I was able to see the welcome response of customers living in the provinces in the comments.
💬 I ordered a steamed local to eat on a camping trip! It's been 18 years since I left Seoul. I think it'll taste better if I eat it at a restaurant^^
💬 Since I live in a rural area, I would appreciate it if you could put it on the market so that I can eat it whenever I want!!
What if I apply it to my first project? If you're a maker who wants to expand your market nationwide, check out new demand with meal kit funding. |
It's a recipe for a good restaurant in Tokyo and cooked for 10 minutes
Oh! Monza meal kit's speciality
Monjayaki is a popular food in Japan, but it's not easy to meet in stores or meal kits in Korea. Oh!Monza made this a difference, emphasizing that you can enjoy the recipe of a good restaurant in Tokyo in just 10 minutes at home.
Supporters' reactions continued. There were comments saying it was nice to meet Monjayaki through funding, and reactions that they were looking forward to enjoying it at home easily, and requests to sell it on the market. The fact that you can easily enjoy food that was difficult to access at home drew the attention of early adopters, supporters.
What if I apply it to my first project? If it's not an easy product to see on the market, emphasize it so that customers can immediately see its speciality.
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With Wadiz's limited benefits
Rewards composition with increased attractiveness in a 4-pack set
Oh!Monza has offered up to 18% off to mark the first launch of Wadiz. In particular, the set of more than four packs was given a special monzaspoon used locally in Japan, and the price per pack was also lowered. By configuring it to receive greater benefits from the four packs, we encouraged supporters to naturally choose set products.
As a result, 8 out of 10 payments (81%) were paid for a set of 4 packs or more. In particular, a four-pack early bird that can receive a 15% discount and a Hagashi gift accounted for 42% of the total payment.
What if I apply it to my first project? Focus your Wadiz limited benefits on the rewards you want to receive the most funding.
Refer to the Early Bird Options Guide for information on how to divide the early bird phase and the limited quantity. |
Oh! Why Monza Opened Wadiz Funding
Oh!Monza Milkit is a product that introduces the taste and culture of Monjayaki that is not familiar to Korea yet. Rather than simply selling products, I chose Wadiz because I wanted to share with customers the story of the brand's start, experience gained in stores, and the process of developing meal kits. I want to experience new food and brands first and communicate with supporters who support me, and make the first start of Oh! Monza meal kit together.
— Detailed page "Q. Reason for choosing Wadiz"
Oh! Monza chose Wadiz to serve unfamiliar food for the first time. The reason was that I would first show the story of opening the store and the process of making a meal kit, and share my first start with supporters who want to experience new food first.
❶ Find new opportunities from repeated requests from customers
Oh! Monza realized the customers' request to eat at home with a meal kit. As a result, 81 percent of all payments were made outside of Seoul.
❷ Emphasizing the appeal of products that are rare in the market
Adding the strength of recipes and 10-minute cooking to the Monjayaki meal kit, which is difficult to meet easily, we showed why customers will choose.
❸ Wadiz Limited Benefits Increase the Attractiveness of Representative Rewards
From more than four packs, we offer discounts and exclusive Monjaspoon gifts, leading to 81% of all payments being set more than four packs.
If you're wondering if our store's popular menu can work across the country?
Discover new opportunities in customers' requests, like Oh!Monza, and see the potential of out-of-store markets with Wadiz's first funding.
| Making my first project |
The First Successful Funding of Other Manufacturers
Questions frequently asked by makers preparing for first funding
Q. How should I decide on the first day's recommended rewards?
A. On the first day, there is a way to give the greatest benefit by choosing one 'representative composition' that is the easiest for supporters to choose. Oh!Monza has a representative composition of the BEST 4-pack early bird, and has hung the Hagashi gift from the 4-pack, and 39 out of 45 payments on the first day of opening were a set of 4-pack or more.
Q. How should I divide the reward composition into a single product/set?
A. You can divide it into a tasting composition for the first time supporters, a set that costs less each, and additional rewards that are good to use together. In addition to the experience pack and the four-pack and eight-pack set, Oh! Monza has opened up Hagashi (exclusive mini Hera, 3,000 won) and low-salt pollack eggs (19,000 won) used in the store as additional rewards.
Update 2026.11.13