[First Successful Funding Campaign] LegLab’s Secret to Getting 50% of Supporters to Fund Rewards in the 200,000-won Range
Have you ever seen a family member who has been standing and working all day stretching their legs and resting as soon as they get home? Legrab Undasom Maker started the brand from that image of her younger brother, a hairdresser. When it was severe, I studied Donguibogam and thesis while watching my younger brother standing for 10 hours, and I made a blueberry-flavored chewable 'Regrab Pour Candy' without water.
This project, which started with a family heart, raised 26 million won from its first Wadiz funding. Within an hour of opening, a third of all payments were concentrated. In this first funding success period, we will look at how Legrab created firepower from the first day of its opening, and introduce three success strategies that can be used by makers preparing for funding for the first time.
Food, Health, Inner Beauty | End of Funding
Even before the funding opened
Grab Confirms High Demand
Regrab started with my heart for my younger brother, who is a hairdresser. The younger brother of Yundasom maker worked standing for 10 hours when it was severe because he was focusing on the customer, and when he got home, he stretched his legs and rested. At first, I tried to do it because it was a standing job, but he said he was worried about seeing the same day repeat every day. So I started to find a way to take care of my legs that I can do consistently even in my busy daily life.
My sister is a hairdresser. If you focus on each and every customer.The day often passes without a break from sitting down. When it's severe, I can stand for 10 hours.
I wanted my younger brother, who works hard on what he likes, to be able to take care of his body a little more.I wanted to understand my brother's discomfort, so as I learned about his legs, I began to see people who were worried about his legs for different reasons.
After the day, people who feel stuffy because their legs are swollen, and people who are stressed out because of their lower body, which looks exceptionally thick compared to other parts,
Every time I choose what I want to wear, I start with my legs.For someone, it was an inconvenience after work, and for someone, it was a worry I faced in front of the mirror every day.
The interest that started with the legs of the person who did that, became a regrap.
Maker also said, "The more I learned about my younger brother's legs because I wanted to understand his discomfort, the more I began to see people worrying about his legs for different reasons." Those people gathered at the Reprogram project,
In fact, we gathered 2,419 notification applicants in 22 days from the scheduled opening we conducted before opening this funding.
"I wonder if my idea is marketable." It's actually a question left by a maker preparing for the first product. Regrab explained to whom and when this product could satisfy what needs, and customer demand for the same concern was naturally driven. If you look at the supporters' comments, there were supporters who mentioned not only their legs but also their faces and hands. You can check not only whether it works for target customers set by our brand, but also customers who have not thought about it.
What if I apply it to my first project? Write down the inconvenience of one person close to you first, and write down the person who experiences the same inconvenience in three ways.
In Wadiz's scheduled opening, you can check the number of notification applications and comments to see if my expectations are correct before opening. |
Through a live broadcast
Making firepower from day one
"I'm confident with the product, but is there a way I can promote it in Wadiz?" After checking the demand, this concern follows. The regrab broadcasted live in time for the opening time for a solid promotion.
I also made a separate reward that can only be participated during live broadcasts. From 1 month to 12 months, we opened one more 'live limited' reward with the same price for each of the five configurations, and we included different products for 9 months and 12 months. The supporter who came to watch the show made a reason to pay right away. The effect was immediately apparent. After opening at 10 a.m., the live broadcast was held from 11 a.m., and about a third of all payments were concentrated in this hour.
Comparing the size of notification applications with other projects, the proportion of payments in the first hour was about twice as high as other health and inner beauty projects, and the supporters who paid at this time were almost the notification applicants. In other words, the live broadcast played a role in gathering supporters who had already applied for notification all at once during opening time.
The results made by live broadcasting on the first day showed the effect of gathering new supporters until the end of funding by increasing the reliability and interest in the project. It is difficult to create a "reason to pay right away" in general shopping malls that can be paid at any time, but in funding with a fixed opening schedule, you can use it to maximize the promotional effect through various devices that can gather firepower such as live broadcasting and events.
What if I apply it to my first project? Please hold an opening scheduled for 2-3 weeks before the opening of this funding, and hold an event to gather funding participants immediately after the opening. In Wadiz's scheduled opening, notification applicants will receive an open notification. Learn more in our upcoming guide, |
half of the supporters
How to Make It Funded for the Highest Rewards in the KRW 230,000 range
If it's your first time meeting a product, you'll usually want to try it with the smallest configuration first. By the way, Wadiz supporters fund the rewards even if the price is large, if the discount is certain. Almost half of the supporters who paid for the regrab project also chose the largest 12 months, and only a few supporters chose a month. The reason is in the composition of rewards. Regrab divided the same product into five components, and the larger the composition, the lower the price of one box.
| Configuration | Price | per box | To give together |
| 1 month (1 box) | 27,000 won | 27,000 won | - |
| 3 months (3 boxes) | 75,000 won | 25,000 won | free shipping |
| 6 months (6 boxes) | 139,900 won | 23,166 won | Free Shipping, Jelly Pouch |
| 9 months (9 boxes) | 198,000 won | 22,000 won | Free Shipping, Jelly Pouch |
| 12 months (12 boxes) | 239,800 won | 19,980 won | Free Shipping, Jelly Pouch, Wadiz Single Composition |
In the Rewards title, I wrote down the price per box so that I didn't have to calculate how big the Hetag was. For a limited 12 months of live broadcasting, we also included two boxes of other products. If you give the most obvious reason for the biggest configuration, supporters choose the big configuration even in the first round of funding. Even with the same number of supporters, the amount of recruitment varies greatly depending on which composition you choose.
If you want to pay for a year's worth of products you're meeting for the first time, you need to give your supporters a reliable basis. Regrab Maker shared the reviews of existing customers through the new news, and if you are a new brand without existing customers, it is also good to run an experience group during the scheduled opening period to collect experience group reviews in advance!
What if I apply it to my first project? Please organize a reward with a high amount of money, and let me know a solid basis for participating in the reward. Higher discounts than lower rewards, trustworthy reviews, etc. will give you a reason to fund high unit rewards. |
Why Legrab Opened Wadiz Funding
In this Wadiz, along with Legrab's product, I would like to tell you why we are focusing on our legs.
I'd also like to hear what kind of day supporters have and what kind of concerns they have about their legs.🙇🏻♀️
Regrab opened funding to tell more people the story of "a brand that started with the desire to protect my younger brother's legs," how they created a product that manages leg swelling to increase the brand's credibility, and how many people praised it. In addition, I tried to communicate closely with the supporters and hear what kind of concerns and problems they had.
Regrab's funding that started like that, here's the secret to being able to succeed right away with the first challenge!
❶ a frank talk
Maker tells the story that she started with her hairdresser's younger brother's leg fatigue and that she wanted to be helpful to those who have swollen legs, those who have lower body problems, and those who care about their legs when choosing clothes. This storytelling made me curious about the product by creating a consensus with people who have similar concerns.
❷ The firepower of the first day of live broadcasting
I opened a live broadcast in time for the opening time and created a reward that can only be participated during the broadcast, so I collected about a third of the total payment in the first hour. The results made on the first day increase the credibility and interest in the project, and it has the effect of attracting new supporters until the end of funding.
❸ Designs with even high-cost rewards
In the 12 months with the highest unit price, we added a unit price and an exclusive benefit to show that the benefits are great, making almost half of the supporters choose this reward.
Is there a story you want to tell like a regrab?
Validate the marketability of my products, ideas with funding now and gather fans!
| Making my first project |
What if you're already getting ready? Register to open →
The First Successful Funding of Other Manufacturers
- [First funding success story] The success story of a carpenter who raised 30 million won with a 360-degree rotary shelf he made himself
- [First funding success] Doctor House, which raised 28 million won by rubber cutting board that solved the inconvenience of existing cutting boards
- [First funding success story] Grini's success story, which raised 48 million won with a bathroom warmer attached to the wall
Frequently Asked Questions by Manufacturers Preparing for First Funding (FAQ)
Q. How much news should I write?
There's no fixed number of times. Regrab posted 9 cases in the scheduled opening period and 8 cases in the 11 days when funding was open. Before the opening, I continued to tell you the raw materials and the reason for making them, and after the opening, I couldn't tell you the news of exports.
Q. How do you make a prototype?
There is no correct answer, but Legrab has revealed the process of deciding what to put in and how to make it in a new way. It took 1,452 days to complete the combination of old pumpkin, peony, chrysanthemum flower, and pig potato. Because of the hassle of taking water and swallowing pills, I thought there were many products that I couldn't use, so I chose the Chewable form that I can chew without water.
Update 2026.11.11