Wadiz First Funding Campaign Analysis | 4 Common Characteristics of Fundings That Succeeded on Their First Try
Updated: September 17, 2026
From Wadiz's first funding data
What Success Projects Have in Common
"Will people join me in funding as no one knows my brand yet?"I'm especially worried about new brands because they start with no sales history or reviews before they start their first round of funding. But when we analyzed the actual Wadiz data, 75% of the first projects funded were successful. It wasn't disadvantageous simply because it was the first time. Let me introduce four common secrets of success by looking at projects that have achieved more than 10 million won among success projects.
By Data: Wadiz's First Funding Project From January 1, 2025 to March 1, 2026
You'll find out when you read this
- Actual Success Rate and Recruitment Distribution of First Funding Projects
- The successful project first showed in the story
- Operational patterns repeated in the upcoming opening and new news
- Four Questions to Check Yourself Before Open
1. What was the outcome of the first project you tried to fund?
Looking at the funding that ended between January 2025 and March 2026, about 75% of the projects that achieved the target amount were successful in achieving an average funding of 14.9 million won. So what were the differences between the first projects that achieved the target amount? Let's look at the commonalities revealed in the story.
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Target amount attainment rate
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Average Recruitment for Success Projects
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the highest amount of recruitment
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74.54%
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14.9 million won
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About 1.1 billion won
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2. 2 things in common that were repeated in the story
Common points 1. I explained the customer's problem before the product
A successful project showed us when and what inconveniences customers were experiencing before listing the features of the product.
Waterdrop ultrasound devices are also a highly competitive category in Wadiz. Supporters have already encountered various beauty devices, and the more information they have, the more difficult it is to decide which product suits them. At this time, Okura Maker showed the process of solving the problem through the story of titanium cell 4.0 and new news, targeting the common failure point of expensive devices, "It works, but it doesn't work." Every design, from the tightness of the titanium head, the weight of the arm less painful, the charging cradle, the pause button, and the silent mode, is aimed at 'using it every day'. A supporter who sympathized with the issue said in the product review, "I thought the previous one was going to lose my arm, but this is a device that I use every day."
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So explain the differences of my product in one sentence like this and melt them into the story! If it's hard to explain the difference in one sentence, it's better to narrow down the problem you're trying to solve rather than add more functions.
Our product solves [a problem] that [who] goes through [how]
Commonality 2. It showed the changes that customers will get rather than the features
Due to the lack of reviews and sales history in the first round of funding, it can be difficult to persuade customers with the product's advantages alone. The successful project answered, "What is good about this product?" as well as "How does this product change my life?"
I didn't just explain that the Mi flower body class is a lecture on learning pretty writing. He suggested 10 minutes of daily small accomplishments and time to take care of himself. The reason why we were able to gather 3,044 supporters in the first funding was because we organized the story so that supporters could imagine their changed self, not their functions. For those with "experience that started but did not last," the funding motivation was that small achievements in the course and note composition accumulated every day.
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Tip. When writing a story, show these three things in order.
- The customer is experiencing problems right now
- Why it was difficult to solve with traditional methods
- The way you change after using a reward
3. 2 things in common in funding operations
Common points 3. Before the main funding, we attracted interested customers due to the plan to open
The average number of notification applicants for the first successful funding project was about 900. Gathering people who are likely to participate from the scheduled opening led to funding results. Vodpia Maker's First Funding, Vodpia Makers Introducing Space Strategy Board Game, The Boydpole Project has attracted about 1,200 notification applicants during the scheduled opening period of five days. As a result, we achieved 200 million won in funding from 900 supporters within about three hours of opening.
It's not mandatory for Wadiz Funding to go ahead with the opening schedule! However, before opening this funding, you can steadily build the foundation steps, such as releasing some of the stories in advance, gathering new customers through advertising, and finding materials that perform well. If you open this funding after going through this stage, you can make the initial performance even bigger, so you can continue to make it a project that receives the attention of supporters until it ends.
Similarities 4. We communicated continuously while working on the project
The first successful funding project wrote an average of 7.2 new news and averaged 26.13 supporters comments to communicate. In other words, it means that the maker has continued to communicate by continuing to disclose the production process, schedule, and content that customers are curious about. The first funding lacks brand experience or reviews, so the maker's communication is an important basis for judging trust, so it is a very important factor in the success of funding.
The news can bond with supporters and communicate trust by sharing various information such as how the product was made and developed, answering customer questions, how to organize and use rewards, progress in production, inspection, and delivery, events and benefits
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It wasn't just the famous brand names or fancy features that decided the success of the first funding. Manufacturers who accurately discovered customer problems, easily explained the changes that the product will make, gathered interested customers before opening, and communicated until the end produced the result of success at the beginning. You don't have to follow the big success story from the first project. Find the first customer waiting for my product, and achieve the goal you can keep.
If you haven't decided whether to start or not yet, you can check by looking at the test and pre-checklist to see if my idea is fit for funding. If you're determined to open, take a look at the data-driven operational strategies of your successful project and prepare for a successful project!
Go to inspect the project you are writing
What if you're not a maker yet? Making My Project
Frequently Asked Questions
Q. Can I succeed in my first funding even if I don't have brand awareness?
A. It's possible. Most of the first funding projects start with no sales history and reviews at Wadiz. It's more about how clearly you explain the differences between the customer's problem and the product than brand awareness.
Q. Do I need to gather 900 notification applicants to succeed?
A. No, it's not. 900 is the average value of the first successful funding project, not the goal that applies to all projects. Calculate the number of notification applicants needed for my project based on the target amount, reward price, and expected conversion rate.
Q. Does a 74.54% success rate mean it's mostly easy to succeed?
A. That's not true. The target amount, product, price, and operation method are all different, so the overall ratio does not guarantee the success of individual projects. Please view the data as a reference indicator that even the first funding can be sufficiently challenging.
Q. Can I succeed if I spend a lot of money on advertising?
A. Advertising is a means of informing more customers of a project, but it does not replace the attractiveness and story of a product. If you have a small budget, choose your target customers and key messages first, and check the material response on a small scale.
Q. What are the first things I need to prepare for my first funding?
A. Start by organizing the differences between the customer's problem and the product in one sentence. Then, you can prepare the target amount, reward, story, and operation plan for opening in order.