Starting with no capital and reaching 620 million! The secret to the funding success of the wellness brand Oksanbaek
Updated: November 12, 2026
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From the first start-up that started without capital to achieving KRW 620 million in Wadiz funding. Choi Ji-won, a maker of the wellness brand "Oxanbaek," has been constantly challenging funding and confirming the brand's potential. In this <Making Note>, I heard directly from CEO Choi Ji-won why the early brand chose Wadiz to know-how on successful funding.
Summary of Oxan Bag Core Performance
Fashion, Design, Beauty | End of Funding
First Wadiz Funding Started Without Capital
Q. Hello, Maker! Please introduce yourself.
Hello, I'm Choi Jiwon. We run Oksanbaek, a brand that creates Korea's wellness culture based on Korean white jade. Recently, we introduced jewelry using domestic white jade to Wadiz and achieved KRW 620 million in the first funding.
What does oxan white mean?
The name 'Oksanbaek' has the meaning of jade, mountain, and hundred characters. In particular, 'back' was taken from an expression used with a name at the end of an old letter. Like the meaning of humility that lowers oneself and raises others, I expressed my desire to deliver our products and services to our customers in a good mood.
Q. How did you start your first funding in Wadiz?
I went on a trip for 7 months after leaving the company, but my bank account balance was negative when I came back. Still, I set a goal to open Wadiz funding by December 2023 because I don't think I'll be able to start if I put it off further. But at that time, I didn't have the money to develop the product myself, so I collected good brand products from all over the country and composed it into a single gift package. I found a way to do it in the face of a lack of capital.
Q. What was the outcome of the first round of funding that started like that?
I raised about 15 million won in my first funding. It was a huge success for me because it was my first funding challenge without my own product. However, the actual operating profit was about minus 3 million won. At that time, we couldn't properly calculate VAT or package production costs. Still, I think it's still my first meaningful success because it was an experience of developing my idea into a real business and making an outcome of 15 million won without anything.
Funding Selected To Prove The Possibility Of 'Oxanbaek'
Q. Why did you try Wadiz funding again after starting a new brand 'Oxanbag'?
At that time, famous artists such as BTS and Jenny wore jade jewelry, and jade was drawing attention. I wanted to take advantage of that opportunity to show that Oksanbaek is a representative brand of Korean jade. In particular, we were still an early brand, so we needed certain results to show impact. In crowdfunding, customers' choices remain in specific numbers, such as achievement rates. I tried again in Wadiz because I wanted to show the world the possibility of Oksanbaek through that achievement.
Q. What was your initial funding goal?
From the beginning, I had a goal of achieving 100 million won. I thought the number 100 million won would be a symbolic achievement of the brand's potential. But I didn't expect to actually raise more than 600 million won. I got a lot more attention than I expected.
Oksanbaek's Success Strategy Achieving 620 Million In First Funding
Q. What was the most effective strategy for creating good results in this funding?
We consistently published Instagram releases before funding. Posting a variety of content, I checked what stories and expressions people were interested in. I used the content that received good customer response on the Wadiz Funding detail page. It's not a message we expected to be good, but a detailed page centered on the story that received responses from actual customers.
Q. If you could advise a maker preparing for the first round of funding?
Effective choice is important because early brands lack funding and manpower. We need to find a way to achieve good results even with a small amount of resources. So I think it's important to try various contents first and use the contents that had good customer response for funding. In fact, applying the storytelling verified through Reels to the detailed page helped the funding success greatly.
Oksanbaek who grew up with Wadiz,
From the first funding to reaching 620 million
After challenging the first funding without capital, CEO Choi Ji-won achieved KRW 620 million in Oksanbaek's first Wadiz funding. The important thing in the process was to check the customer's response and use the verified message for funding. From the first funding challenge to the secret to achieving KRW 620 million, check out the making note interview video for more details.
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👉 "Making Note" Part 1 - View the Story of Oksanbaek's Start-up
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