[First Successful Funding Campaign] Dr. House Raised 28 million won with a rubber cutting board that addresses the shortcomings of traditional cutting boards
Update 2026.11.04
Have you ever felt uncomfortable when a wooden cutting board was cumbersome to dry, and a plastic cutting board slipped a knife? Dr. House, who has been studying kitchenware for 15 years, studied the combination of rubber and wood flour for about three years to solve this inconvenience. Born in this way, the rubber cutting board raised 28.63 million won with 386 supporters in 14 days from Wadiz's first funding. We received more than 1,400 notification applications during the scheduled opening period alone. In this first funding success period, let's look at three strategies that Doctor House has brought in its first customers.
The first funding performance of the rubber cutting board
| funding period | the amount of money offered | Number of supporters | Number of notification applicants |
| 14 days | 28.63 million won (target 500,000 won) | 386 people | 1,407 people (15th scheduled to open) |
Success Strategy 1.
Show customers the inconvenience they experience first
Dr. House reminded me of the inconvenience the supporter usually felt before explaining the product. It showed a wooden cutting board with a knife mark and a colored plastic cutting board, pointing out a problem that anyone could sympathize with. Subsequently, we compared the existing cutting board with the rubber cutting board and showed how the new product solves the inconvenience. It made me feel the need to change it this time, not just interested in 'Should I try it?'.
What if I apply it to my first project? Show the inconvenience the customer experiences first, and then compare how my product solves the inconvenience side by side.
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Success Strategy 2.
Collect notification applications through events during the scheduled opening period
Doctor House held an event to collect notification applications and expectations together during the scheduled opening period. The prize was chosen as a set of cooking utensils that could be used with a cutting board, and supporters interested in rubber cutting boards gathered once again.
I asked here, "What do you expect the most about the rubber cutting board?" and the supporter asked me to look at the product one more time. The more expectations built, the more the supporters who came in later read other people's stories together.
What if I apply it to my first project? As the first new news scheduled to open, hold a 'Notification Application + Expectation Comment' event, and choose the prize as an item you share with your product. Use the expected reviews gathered like this on detailed pages, news, and SNS. It can be the most compelling basis for leading other supporters to make payments |
Success strategy 3.
Answer what supporters are curious about with a video
When the funding started, supporters left questions about the product in the comments. Dr. House made a video of the answers to frequently asked questions and posted them in the news. It directly shows the sound of use and how to manage it, which is difficult to convey only by writing and photos, and helps supporters understand and choose the product more easily.
What if I apply it to my first project? Choose the question you received that is difficult to explain in writing, take a short video, and answer it with new news.
You don't have to think about it as a video shoot. A 30-second video taken on your phone is enough. |
📌 How to succeed in the first funding, as the rubber cutting board says
Questions that are hard to explain in writing are
Let's show them through a video
In the first funding, supporters will not be able to touch or use the product themselves. So Dr. House chose questions that came up often in the comments and showed me the information that I could know by using it myself, like the sound of a knife. Find out what supporters can know by using my product themselves, and solve their questions through the video.
Wadiz TIP+
Collect questions that came into the comments during funding, and take short pictures of questions that are difficult to answer in writing on your phone and use them for new news ahead of the deadline.
Why Doctor House Started Funding In Wadiz
This rubber cutting board is simply
It is not a project to introduce cutting boards of new materials.
Why do you have to cut rubber,
And why did you have to develop it yourself
I wanted to explain the process properly.So, rather than showing the finished product
The three-year research process and the standards contained in the product
I chose Wadiz that I could share with my supporters.
👉 If you're curious about Doctor House's next challenge? Follow me now
| Making my first project |
| What if you're already getting ready? Register to open |
Questions frequently asked by makers preparing for first funding
Q. I uploaded the notification application event as the first news during the scheduled opening period, so what should I post the second news?
Continue your interest by introducing the characteristics or development process of the product. Doctor House held a notification application and expectation evaluation event during the scheduled opening period, and immediately after the funding was opened, it issued new news according to the funding stage, such as video use and closing guidance. Try a different purpose by drawing attention at first, leading participation after opening, and solving questions before closing.
Q. What should I issue as a new news during funding?
Take a look at the questions left by supporters in the comments. Dr. House made a video of using it for supporters who are curious about the sound of cutting and how to polish sandpaper. Repeated questions are information that many supporters may be curious about. Show content that is difficult to explain in writing in a short video, and organize the information you need to choose a product in a photo or comparison table.
Q. This is my first time funding, how should I introduce the product on the detail page?
Rather than listing the advantages of the product, show us the inconvenience that customers experience. Dr. House first showed the wooden cutting board with a knife mark and the colored plastic cutting board, and then compared how the rubber cutting board differs from the existing products. After the customer agrees, "I had this kind of inconvenience," try to organize it so that you can understand how my product solves the problem.