[First Successful Funding Campaign] The Success Story of a Home Appliance Maker That Raised 80 million won with a Heated Humidifier
Update 2026.10.29
More and more customers are looking for heated humidifiers as winter home appliances. B-night, a brand that started with the question, "Can't we keep the necessary functions and specifications and reduce the price burden by half?" B-night, a 4L heated humidifier designed to boil water to 100℃ and release about 60℃ of steam through a spray channel, successfully raised 82.5 million won by introducing its first funding at Wadiz. In this first funding success period, we'll look at how B-night has gathered its first customers, and let you know three things that even makers who prepare alone can follow.
First Funding Performance of Beaknight Heated Humidifier
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funding period
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the amount of money offered
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Number of supporters
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Number of notification applicants
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24 days
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82.5 million won (Target 1 million won) |
825 people
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4,228 people (Scheduled to open on the 15th) |
Success Strategy 1.
Resolving Supporters' Concerns on the First Screen
The first thing that comes to mind for supporters who are contemplating about a heated humidifier is 'wouldn't it be hot?' B-night put this concern in the title of the project as a question.
It is also impressive to design the representative image of the project in the form of card news. In order to clearly emphasize the keyword 'safety', in the first chapter, it aroused curiosity, such as 'Bi-Night's own safety design >>>>>>> More, and solved each part that users, especially parents with children, could worry about.
What if I apply it to my first project? Put the first question the customer who has my product in front of you into the title.
In Wadiz, you can gather supporters' questions in advance with community comments during the scheduled opening period. Take a look at the guide and find the questions for the title. |
Success Strategy 2.
Show your strengths in data, not in words
B-night didn't just put the word 'safe' on the detail page. I personally reviewed what the supporter asked and released the results one by one as new news. The 「Supporter Q&A 1」 posted during the scheduled opening period dealt with noise questions that often follow heated humidifiers.
In order to show more accurately how much noise is generated in actual use, we measured the noise by heating step directly.
The most frequently asked question was the temperature of the vent. So, on the day of the opening, B-night explained the principle of how steam cools by passing through the spray channel and measured the actual temperature. A week later, "Safety Test ②" compared the temperature of the vent with two other heated humidifiers.
What if I apply it to my first project? The more advantageous you have, the more you disclose the number you measured yourself and the measurement conditions together.
Wadiz news can be uploaded anytime from the scheduled opening period to the funding deadline. Take a look at the guide and plan the test results into a new news series. |
Success strategy 3.
The benefits are announced at the moment when supporters are at their highest concentration
An hour before the opening, B-night Maker shared the news of the opening with a strong benefit of a first-come, first-served 10,000 won coupon. When you post new news, you can send notifications to notification applicants, so we created an effective device to quickly gather supporters right after opening with coupon benefits.
Supporters who have hesitated to fund and then missed the first day of participation are advised to take advantage of the immediate deadline. Emphasizing that "we can no longer meet with the same benefits" can lead supporters who have not paid to participate without missing the opportunity. On the day of the funding deadline, B-Night Maker also posted a new news announcing the delivery schedule with a message "Closing 8 hours later" to encourage the last participation.
What if I apply it to my first project? Put the benefits on the day of the opening in the new news title first just before the opening, and let us know one more time before the benefits end. At Wadiz, you can design step-by-step early bird options like Super Early Bird-Early Bird. Take a look at the guide and organize your first day benefits. |
📌How B-night Maker talks about the success of the first funding
My product will help you worry about your customers
Let's show them how to reassure them
The most important thing in the first funding is to give you a reason to believe in the products you see for the first time. Beaknight relieved his worries from the first screen without having to take down a detailed page, showed various experiments/situations, and reassured his supporters with the news. Think about what customers who are worried about my product will be the first to worry about and what number they can show the answer to!
Wadiz TIP+
Group community comments accumulated during the scheduled opening period by subject. If you answer each new news from the most frequently asked questions, the new news schedule to be uploaded before and after the opening will also be organized. If you want to show your products to your customers for the first time, create your first project now.
| Making my first project |
What if you're already getting ready? Register to open →
Questions frequently asked by makers preparing for first funding
Q. What should I write about the news I will send before the opening?
B-night posted its first news by combining noise and cleaning questions repeatedly posted in the comments scheduled to open in a Q&A format. On the day of the opening, we continued to post the coupon news and the test results to answer the most popular question 'Isn't it hot?' right after the opening. Choosing a new news topic in the order of the questions in the comments reduces your worries about what to write.
Q. How do I organize rewards that are suitable for my first funding?
B-night divided one product into one set and two sets, and the price difference was made in the early bird stage. If the composition is simple, supporters only need to compare the quantity and benefits. If it's your first funding, organize the quantity composition around one representative product.