Wadiz Ads: Where to Start? Say Goodbye to Worries with WAi’s AI Ad Recommendations!
Last Updated: September 22, 2026
You’ll know in just 5 minutes
- Ad Product Recommendationsby Funding Stage
- Ad Management Strategies byBudget
- wadiz ad products that let you start witha small budget, no pressure
- The WAi Ad Recommendation Feature That Finds the Perfect Ads for Your Project
Which ads are most effective for my project? WAi is here to help!
Among the questions makers asked on WAi from January through August this year, the most common topic was undoubtedly advertising. With such a wide variety of ad products, and since each project’s stage, goals, and available budget vary, many creators were wondering, “What kind of ad should I run right now?”
To help alleviate these advertising concerns, wadiz has launched a new feature: the “WAi Ad Recommendation AI”! Now, you no longer have to compare and agonize over various ad options on your own—WAi will find and recommend the ad that’s perfectly suited to your project’s situation. In today’s guide, we’ll clearly explain everything from how to use the WAi Ad Recommendation feature to the top 5 most frequently asked questions about advertising!
Top 5 Most Frequently Asked Questions About Ads at a Glance
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Top 5 Questions
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Key Answers
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| Recommend advertising products that fit my project | Now, with WAi’s ad recommendation feature, you can get recommendations for ads that match your project, budget, and goals! |
| What kind of ads should I run during the remaining period? | Try using different ads tailored to each stage’s goals—such as sign-ups for announcements about launching soon or payments during the main funding round. |
| What’s the most effective ad for gathering pre-launch sign-ups? | Combine targeted ads with the “Launching Soon” package to quickly gather pre-launch sign-ups. |
| I don’t have a large advertising budget—can I start with a small amount? | Yes, you can. Even with a small budget, you can achieve solid results by focusing your efforts on the appropriate project stages. |
| How do I create ad creatives for targeted ads? | Usingthe targeted ad creator, you can easily create ad creatives using images or GIFs from your Stories. |
Q1. Recommend an ad product that fits my project
Choosing the right ad for your project right now is harder than you might think. After all, every project has different stages, goals, and budgets. Now, whenever you’re unsure, just ask WAi’s Ad Recommendation AI! It’ll find the perfect ad for your project and situation that’s ready to use right away.
- Smarter withwadiz Big Data: We analyze ad data from projects in the same category and stage that have proven effective to recommend the ads most likely to boost your success.
- Meticulous Customization toYour Preferences: Whether you want to start with a small budget or are curious about ads popular among other makers, we recommend ads that reflect your specific conditions and goals.
📍How to Use the WAi Ad Recommendation AI: WAi > Select [Ad Recommendation AI] under [Maker Skills]
Q2. How do I create targeted ad creatives?
If you’re worried about creating ad creatives, try the Targeted Ad Creative Editor! Just upload a single image or GIF used in your project Story, andyou can easily create images or video assets for your targeted ads. You can use your existing content as ad materials without the hassle of separate design work.
📌 Go to the Targeted Ad Creative Editor
Q3. What kind of ads should I run during the remaining period?
Rather than running a single ad for the same purpose until the end, For each project stage, tailor your ads. Run targeted ads consistently from the phase before launching soon through the closing date, but adjust the ad objective—for example, set it to “Sign Up for Notifications” during the phase before launching soon and “Checkout” during the funding phase. Additionally, at key moments—such as right after launching soon or just before the closing date—you can boost results by adding ads tailored to those specific objectives.
Recommended Ad Products by Funding Stage
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Funding Stage
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Key Goals
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Basic Ads
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Additional Advertising Strategies
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launching soon
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Gaining Notifications Subscribers | Targeted Ads | Launching Soon,App Push Notifications |
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Early Funding Phase
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Initial Payments and Building Momentum | Payment-Focused Targeted Ads | Main Content, App Home Pop-up,Push Notifications |
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Mid-Funding
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New User Acquisition and Re-engagement of Interested Customers | Targeted Ads | Multi-content ·KakaoTalk Push Notifications |
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Just Before Ending
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Encouraging Final Purchase | Targeted Retargeting | Funding Packages,PushNotifications, and BoosterCoupons |
For example, the 1-Carat Diamond project, which launched this past August, consistently ran targeted ads and added app main pop-up ads at key moments—such as on launch day— achieved 41 million wonwith a budget in the 3 million won range.
Q4. What type of ad is most effective for gathering a large number of notification subscriptions?
If you’re launching soon, we especially recommend the “Targeted Ads + Launching Soon” packagetogether. This strategy involves 1) using Targeted Ads to attract new supporters interested in your project and 2) using the project that is launching soon to encourage them to sign up for notifications. An analysis of data from January to August 2026 showed that projects that ran both ad types together had approximately 13 times more notification sign-ups and about 4 times more funding than projects that didn’t!
Running Targeted Ads + Package That Will Be Launched Soon vs. Not Running Them
[Number of Notifications]
| Not Executed |
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| Executed Together |
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[Funding Amount]
| Not Executed |
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| Run Together |
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* Based on wadiz data from January–August 2026, comparing projects that ran both ads together with those that did not.
※ The bar lengths represent relative sizes, with projects that did not run the ads set as 1.
Q5. I don’t have a large advertising budget—can I still get started with a small amount?
While an advertising budget is important for a successful funding campaign, what matters even more is when and how you spend it. Even a small budget can yield significant results if managed strategically. For example, the “Grape Honey Liqueur” project, which launched this past September, raised approximately 47 million won for fundingwith an advertising budget in the 1 million won range! The key was strategically allocating the budget according to the stages of the project, rather than spending it all at once.
- Consistently run targeted ads and focus resources at the right moments: For the Grape Honey Liqueur project, we adjusted advertising objectives to match each stage—such as encouraging notifications about launching soon and driving payments after launching soon—and concentrated the budget moreduring the launching soon phase and midway through the main funding round when a boost was needed.
- Boosting initial momentum with booster coupons during the first three days: We used booster couponsimmediately after the launch—when interest among those who signed up for notifications was at its peak—to encourage purchases. After attracting new customers through targeted ads, we used booster coupons to naturally guide them through to checkout.
- Attracting customers with low-priced rewards and boosting sales through bundle options: We paid close attention to the rewards structure for the Grape Honey Wine project. We lowered the barrier to entry with an introductory pack priced in the 30,000 won range and expanded options with 2-bottle, 4-bottle, and 4-variety sets. As a result, came from set Rewards. If you’re unsure how to structure Rewards for your project, check out these Reward configuration examples!
Frequently Asked Questions (FAQ)
Q. What are Booster Coupons, and how do I issue them?
A. A Booster Coupon is a discount coupon that makers can manage by setting the discount rate and the number of coupons to be issued themselves. You can start without any upfront payment, and only the amount of coupons actually used by supporters is deducted during project settlement. You can issue them immediately via the Advertising Center > [Issue Coupons], and for detailed instructions, please refer to the Booster Coupon Issuance Guide.
Q. Is it a good idea to run multiple campaigns at the same time?
A. When you need to intensively boost visibility—such as right after launch or just before the campaign ends—try running multiple ads together. However, rather than spreading a limited budget too thinly across multiple products, we recommend consistently running targeted ads while adding other ad types, such as push notifications and display ads, at key moments.
Q. Where and by when should I apply for wadiz ads?
A. You can apply for Targeted Ads through the Biz Center, and for Display, Push, and Booster Coupons through the Ad Center. However, if you want to start an ad campaign, please request a review at least 3 business days beforeyour desired start date. Popular slots may sell out, so we recommend applying early once your schedule is set.
Ask now about ads that will boost your sales
The WAi Ad Recommendation AIuses data from similar projects to suggest ads tailored to your project’s stage and situation. Instead of agonizing over which ads to run and when, quickly find the ads you need right now and create opportunities to boost your sales!
| Launch Your Campaign and Boost Sales |
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