Successfully Launch a New Home Living Product with an Advertising Budget in the 1 Million Won Range

Updated: September 18, 2026

How to launch a new product from a small brand
Small capital marketing methods

"I have to launch a new product, but the advertising fee is only about 1 million won." It's a common concern for small brands and early founders when they prepare to launch their products. If the budget is low, it is difficult to decide whether to divide the advertising fee little by little across multiple channels or focus on one channel. I'm also worried about when I should start advertising.

When promoting a product on a small budget, the important thing is not to reduce advertising costs. It is important to distinguish between the period of collecting customer reactions and when you need to inform many people, and to give different roles to each step. Two & One Biz Maker, which introduced a 2-in-1 high-pressure washing shower at Wadiz, spent a total of 1.1 million won in advertising costs in two stages. I spent about 300,000 won in the 16 days of the opening, and about 800,000 won at once a day before the opening. 

If you want to create a portfolio that successfully launches new products on a limited budget, take note of this!

The brand that recommends this article

The budget management method of this project is good for brands close to the conditions below.

• A small brand that can manage advertising budgets of around 1 million won
• Brands wondering how to come up with the right channel strategy for my project
• Brands that want to generate ad inflow performance and payment conversion performance

Project Performance Preview

• Category: Home Living 
• Project Name: [Have you ever seen a shower like this?] It turns into a high-pressure cleaning gun, and the bathroom cleaning car is okay. Link
• Advertising expenses: about 1.1 million won
• Fundraising amount: approximately KRW 15.47 million (achieved 3,093%)
• Supporters: 420 

Marketing Strategy Summary

The core of the marketing promotion strategy set by this home-living project is that the budget was not divided equally every day. Before the opening of this funding, in the scheduled stage of opening, we steadily attracted interested customers with small advertisements and spent more budget when the opening was imminent. 

※ Advertising expenses are based on actual exhaustion excluding VAT/fees

Key Action Timeline

According to the main timeline of the maker from the scheduled opening stage to the main funding deadline, it executed target advertisements in small amounts until the opening date, and a day before the opening, it used Kakaotalk push advertisements to report the opening news and increase the number of notification applications. After the opening, we used new news to communicate with supporters and continued to connect supporters collected during the scheduled opening period to funding conversion.

Core Strategy 1.
Before launch, check customer reactions for small amounts

Two & One Biz Maker ran targeted ads from the day it opened its planned page to the day before the project was opened. The amount spent for 16 days is about 300,000 won, and it's less than 20,000 won per day on average. At this time, as a result of using advertisements efficiently, we were able to attract more than 1,400 notification applicants. 

Notification applicants gathered at the scheduled stage of the opening can quickly participate in funding at the beginning of this funding opening, so if you have a limited budget, you can use this period well like a two-and-one-biz maker to achieve results efficiently. In particular, 'notification application' has much less burden on customers than purchasing, so if you use the following phrase on the material, you can further improve the conversion performance.

• You should be the first to receive news about the release
• We only give benefits to pre-booked customers
• We're recruiting experience groups before the release
• Sign up for the product you're interested in and get an open notification

Even if it's not a funding period, a small brand can schedule a "pre-booking" period in advance and use the same method when they start advertising a new product. The purpose of the initial advertising is not to make a lot of sales, but rather to see what message the customer has and what the customer base responds to the product. If you want to take advantage of this strategy around Wadiz's scheduled opening, you can find out more about how to collect notification applications during the scheduled opening period.

Core Strategy 2.
Focus your budget on core ads a day before launch

Two & One Biz Maker used KakaoTalk push ads a day before the project opened. About 10% of those who clicked on the advertisement were directly converted to notification applications. With this push ad, 1) "One Day Before Open" copy and 2) limited edition super early bird rewards with up to 42% off have worked together to create great results with just one message, adding to the sense of urgency that you need to participate in funding quickly to get this early bird.

When looking at this project, what brands who are struggling with a small budget should consider is how to determine the goal of each channel rather than dividing advertising costs equally across multiple channels. If it's hard to find the right channel for my brand or product, you can test the channel yourself with a small advertisement. If you set up your own ads and see results, your understanding of the channel will increase, making it much easier to run later! If you design a channel test at this time, it is good to record the following indicators in common. If you test multiple channels, advertising costs may be burdensome, so try 2-3 channels first and compare them with similar benefits to the same product. 

• advertising expenses
• Number of exposures and clicks
• Cost per click
• Number of conversions and cost per conversion

Core Strategy 3.
Write a copy that attracts customers

The most emphasized content of the 2&1Biz maker in the advertising material is 'event'. Targets who are interested in the product will have a much higher chance of turning right into expectations for the presentation event even if they hesitate. 

• Key content: I emphasized the differences in the product. ex. Shower + High Pressure Bubble Cleaning Gun in One! / Cleaning the bathroom and washing the car 
• Hooking Point: Filter Set Presentation Event

Small brands can make advertising phrases in the same structure.

• Key Content: Key Differences from Product Solutions
• Hooking Points: Strong benefits such as action or duration, quantity, and price needed now, such as launch notifications, pre-booking, payments, and deadlines

Core Strategy 4. 
Organize attractive options

If the advertisement is responsible for bringing prospective customers who may be interested in my project to the detail page, the actual transition to payment will be affected by product description and price. At this time, in order to quickly create payments and increase sales, 'composition of attractive options' is the most important.

Wadiz Funding describes this as a reward option design, which is much more advantageous to boost sales by creating a variety of options that supporters will find attractive with early bird and set composition and setting them from low to medium to high prices. Two & One Biz makers also organized rewards in various price ranges and quantities, ranging from a single package of KRW 29,500 to a family package of KRW 86,500. 

So when designing product composition to upload to your mall as well as funding, check the following to create attractive options! 

• Is there a choice for a first-time participant to choose without feeling pressured?
• Are there any options to cover from single-person to multi-person households? (ex. single package / family package)
• If it's a consumable, is there an option for short to long term considering the consumption period? (ex. 1-month package / 6-month package)
• Does the title explain a reasonable reason to choose multiple? (ex. 'family package' rather than 4 packages) 

Three-stage strategy to promote new products with 1 million won in advertising costs

• Step 1. Aim for a more light approachable behavior for the customer 
  • Lead lighter actions, such as notification application, advance reservation, and experience group application, rather than inducing payment right away
    
    
• Step 2. Micro Advertising Test
  • Test enough to see the product and customer reactions, and record advertising costs, clicks, intermediate transitions and costs per transition for each channel on the same basis.
    
    
• Step 3. Setting an advertising schedule 
  • Based on the test results, choose the channel to run the advertisement, and use the appropriate advertising channel and budget for a good schedule to induce immediate action, such as 'open scheduled D-1', 'funding open D-1', and other benefit end dates.

See advertising products that fit my project

What if you're not a maker yet? Making My Project

Frequently Asked Questions

Q. Is 1 million won enough for the new product advertisement?

A. It may not be enough to make big sales from the beginning, but we can use it as a starting budget to check customer reactions and find messages and channels that communicate. Measure not only payment, but also intermediate behavior such as release notification and advance reservation.

Q. When should I start advertising the product launch?

A. In this case, we ran an advertisement for 16 days after opening the scheduled open page. The 16th is not the answer for all products. It's important to plan so that we can check customer reactions and get time to fix the materials before the launch.

Q. Do I need to create new advertising materials for each channel?

A. Not necessarily. Two & One Biz maker wrote the main copy on two pages and changed only the sub copy. Leave a message explaining the key differences in the product and adjust only the behavioral phrase and benefit expression according to the execution stage.

Q. Can I increase my budget right away if the advertising performance is good?

A. Don't just click on it, but check the actual actions such as notification application, advance reservation, and payment. It's safer to increase the cost per transition after seeing if it's within the target range and the same reaction is maintained for a certain period of time.