[Support Program / 40 Companies Selected] Get both the Busan Gwangalli pop-up and project advertising in one go!
About
Introduction to Support Programs
Schedule
Schedule
Check the full schedule from application to launch
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Nov. 5 (Thu)
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Application Period Begins
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November 30 (Mon)
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Application Deadline
Applications are accepted on a first-come, first-served basis; recruitment will close before November 30 once all participating companies have been confirmed.
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Within
5 business days of the application date |
Selection Notification
Results will be announced via the email address provided in your application.
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Dec. 11 (Fri)
– Dec. 13 (Sun)
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Offline Pop-up Store Opening (Gwangalli, Busan)
★ You must carry out your project during the period when the pop-up store is open
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~ Dec. 31 (Thu)
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End of support program benefits
★ The project must be completed by the end of 2026, or by the first week of January at the latest.
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Eligibility
Eligibility Criteria
📍Number of selected companies: 40
Eligibility Requirements (Please review carefully!)
| ✓ | Applies to both funding and pre-orders |
| ✓ | Must have products available for sale in the pop-up store (Intangible services such as e-books, medium- to large-sized products that cannot be displayed, and high-priced products that are difficult to test are not permitted) |
| ✓ | Project must run during the pop-up store period (projects cannot end before Friday, December 11) |
| ✓ | Project must conclude within 2026, no later than the first week of January |
· Certificate of Small and Medium Enterprise Status
· Product Brochure (product detail page, etc.)
Benefit 1. In-person pop-up store
✔️ Location: Near Gwangalli Beach, Busan
✔️ Dates: December 11, 2026 (Fri) – December 13, 2026 (Sun) (3 days)
* Operating Hours(Subject to change)
- Dec. 11 (Fri) 3:00 PM – 10:00 PM
- Dec. 12 (Sat) 11:00 AM – 10:00 PM
- Dec. 13 (Sun) 11:00 AM – 3:00 PM
✔️ Pop-up Store Layout
- Product display, hands-on experience, and sales area
- Space for various events
- Special discount coupons valid only at the event, etc.
✔️ Primary Visitors: General Consumers
* No buyer meetings
| Sales Method |
| → | Please select either Option 1 or Option 2 when applying. We plan to select fewer than 10 companies for direct sales. Therefore, even if you select direct sales, your status may be changed to consignment sales; we will determine and notify you of your direct sales status after all 40 companies have been selected. |
| Option 1 | Direct Sales (up to 10 companies) |
| → | You will be assigned an individual booth and will sell your products directly on-site for 3 days. * At least one person must be present at each booth at all times during the event. ** Individual booth size: Planned to be small, within 1m x 1m |
| Option 2 | Consignment Sales |
| → | Simply send us your products, and our on-site staff will sell them on your behalf. * Products will be displayed alongside items in similar categories. ** We may request additional materials for product descriptions at a later date. |
· Offline pop-up fees
We will host a private showcase featuring only the 40 makers participating in this pop-up store.
Introduce your brand in person at the pop-up store while simultaneously reaching consumers nationwide through the online showcase!
✔️ Event Schedule: December 1 (Tue) – December 16 (Wed), 2026 (16 days)
Reduce the burden on customers with generous discounts! wadiz will cover the full cost of the coupon discounts.
These coupons are issued separately from the in-store payment coupons distributed at the pop-up store.
We will subsidize the service fees for the project you run as a maker (up to 300,000 KRW per company).
Wadiz covers the full cost of offline pop-up fees, and this support applies to the “Wadiz Service Fee” portion of your project fees.
| CASE 1 | If the project payment amount is 2.5 million won or less |
| → | Full waiver of wadiz service fees |
| CASE 2 | If the project payment amount exceeds 2.5 million won |
| → | Waiver of up to 300,000 won in wadiz service fees |
Apply now
Application Deadline: November 30 (Mon) at 11:59 PM
* Applications may close once capacity is reached
Notice