First Funding Success Without Reviews! Tips for Writing Product Pages That Attract Customers and a Collection of WAi Prompts
Update Date: 2026.09.15
It's the first funding without reviews
Detailed page strategy to attract supporters
Take this with you!
- At Wadiz, even start-up brands without reviews can have a funding success rate of over 7,000%.
- On behalf of the review, I will tell you three key elements of the detailed page that can persuade customers.
- Take the WAi hands-on prompts that can be applied directly to my products for each element.
"I don't have a review. Why am I attracted to it?" 3 well-made detailed page features
Customers tend to trust the 'real reviews' more than the brand's description if they see a product for the first time.
For this reason, start-up brands that start without reviews often have difficulty raising initial sales.
But it was different in Wadiz. Even though it started without reviews, there were steadily new brands that exceeded 7,000% of funding achievement.
These brands have one thing in common. It is said that the 'base of trust' was designed in the detailed page to replace the latter.
There is a saying that a well-made detailed page is like a salesperson who works day and night.
Today, I will tell you three key elements of the new brand detail page that moved people's hearts without reviews.
[Representative success project]
| Funding Achievement Rate 7,466% | Funding Achievement Rate 12,039% | Funding Achievement Rate of 8,511% |
| Kift All-round Creamer | Kibbit Love Fan | DYANT Sink Coat |
① Please let me know the information of the creator.
Funding is the first thing to do with the process of bringing a new product into the world.
That's why Wadiz supporters respond more strongly to "brand you want to support" than to "famous brands."
To become a brand that you want to support, you need to show the person you make first.
Please share honestly what kind of background you have and what dreams and visions you made this product with.
A customer who sympathizes with the authenticity of the brand becomes my first 'fan' just by clearly including the maker's introduction and the reason for starting Wadiz funding in the detailed page story.
| Kift All-round Creamer | Kibbit Love Fan | DYENT Sink Coat |
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[Writing the WAi prompt right away]
Please put the background of product production and Wadiz funding, trial and error in the production process, and the values contained in the product on the detailed page so that customers want to sympathize and support them.
Please suggest what content and in what order should I organize it so that a sincere brand story can be delivered.
1) Brand/maker introduction: (e.g. brands making vegan lipsticks)
2) Background of product making and Wadiz funding: (e.g. I want to use cosmetics with good ingredients and functions)
3) Trial and error during the production process: (e.g. harder to find vegan features that are more functional than you think)
[Wai example answer]
If you plan a story based on the order below, it is good to naturally lead from customer support to funding inducement.
For each item, I will suggest "what content and how much I can write."
① Introduce a brand that opens up with the first line
② Problem Awareness → Resolution Determined: "So I decided to make it myself"
③ Production Journey: First Tries and Larger-than-expected Barriers
④ Turning point: "The answer we finally found"
⑤ Values in Products: Things We Never Gave Up To The Last
⑥ Why You Choose Wadiz Funding: Why We're Together On 'Now, Here'
⑦ Heartfelt message to supporters: a closing message asking for support
② Please use credible information.
If it's a product that's unfamiliar to customers, it's hard to convince them by just saying "good."
If you have any official certification or objective data, place it at the top of the detail page, and if you don't, show me the photos or test process before and after actual use!
If you clearly show the differences from existing products, it becomes a persuasive detailed page without reviews.
| Kift All-round Creamer | Kibbit Love Fan | DYENT Sink Coat |
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[Writing the WAi prompt right away]
Please let me know what I should include in the detail page so that I can convey the effectiveness and performance of my product in numerical and objective data instead of subjective expressions such as "like".
Please also suggest where and how to expose the official certification or information of cooperative organizations.
1. My product info: (e.g. vegan base lotion)
2. Hold certification and partner organization: (e.g. Whitening function certification)
3. Test results or numerical data: (e.g., whitening component maximum content)
[Wai example answer]
If you want to convincingly deliver to your supporters based on figures and evidence instead of "likes,"
I recommend you to put the following four blocks in the story.
① Presenting problems and comparison criteria
② Test design (who and how it was validated)
③ Summary of key performance metrics (table and graph)
④ Location and method of exposure to official certification and cooperation agencies
As an example below, I will explain how to configure it when it is "Vegan Basic Lotion / Whitening Function Certification / Whitening Component Maximum Content".
③ Please answer your questions first with a self-FAQ.
Customers who meet my product for the first time will have a lot of questions.
DistrictIf the maker first identifies the points that make the falcon hesitate and the points that may cause misunderstanding, and organizes them into FAQs, it can reduce the customer's departure.
The more thoroughly you fill in the specifications, materials, instructions, and precautions so that you don't have to look for more, the more trust you create without reviews.
| Kift All-round Creamer | Kibbit Love Fan | DYENT Sink Coat |
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[Writing the WAi prompt right away]
Please write a FAQ in anticipation of questions that may make customers who are new to my product curious or hesitant to purchase.
Please organize the product specifications, usage, precautions, and delivery-related details so that customers don't need to look for more.
1. My product info: (e.g. vegan base lotion)
2. Frequently misunderstood or concerned by customers: (e.g., the formulation is very thick)
[Wai example answer]
Below is an example of a FAQ written assuming that "vegan basic lotion, formulation is very thick."
Place 5 to 7 of the questions that are likely to be received a lot in practice at the top first, and organize the rest in the form of "more" to improve readability.
① Product Basics FAQs
② Frequently asked questions related to formulation and feeling of use
③ Ingredients and safety FAQs
④ How to use/routine FAQs
⑤ Frequently asked questions related to storage and usage periods
Keep in touch with your customers with the new news.
The three projects have strengthened trust with supporters by utilizing Wadiz's new news function as well as detailed pages.
From product manufacturing processes and behind-the-scenes sharing to experience group events, every little communication in the new news is an important opportunity to make customers fans.
| Kift All-round Creamer | Kibbit Love Fan | DYENT Sink Coat |
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[WAi prompt that can be applied to my product]
Please let me know the content idea and how to operate it to communicate with supporters using the Wadiz news function.
If there is an event that can increase the participation of supporters, please suggest an event idea that suits my product and brand.
1) My Product/Brand Information: (e.g., Vegan Foundation Lotion)
2) Current Funding Progress (Before Open / In Progress / Close): Before Open
[Wai example answer]
You're preparing a vegan basic lotion. If you're still in the pre-opening stage
① ② New news to gather notification applications and trust in the scheduled opening stage, , New news to drive the main funding at the beginning,
It's a good idea to plan these two sections separately.
I'll summarize the new news calendar from the opening to right after Bon Funding + event ideas for vegan skincare.
Funding tips, how to collect reviews during the funding period! Using the Experience Group
If you really want to introduce a review before the end of funding, try the Experience Group event, which allows you to deliver the original product or sample to supporters who are interested in my project, receive the review, and upload it directly to My Project > Community.
In particular, if the project has a clear strength that can only be known by writing the product/reward, if you want to give strong trust even though it is your first funding by melting the actual supporter's reviews on the detailed page rather than verified data, you can gather reviews through an experience group event that can be quickly conducted for supporters and make my project community crowded in advance. For more information, please refer to the Experience Group Event Guide!
📌 If you are working on a project, please check it out together
- How to organize detailed pages and GIFs that persuade customers without video
- Detailed Page 4 Design Guide to Funding Success
- Mandatory before opening! Rewards Design Checklist
- Why Rewards Option Design Is Important for Wadiz Funding Success
What if you're not a maker yet? Making My Project
Frequently Asked Questions
Q. Can early brands that don't have any reviews start Wadiz funding?
A. This is the most frequently asked question by early brands without reviews.
In fact, in Wadiz, brands that have started funding for the first time without reviews and have achieved an achievement rate of over 7,000 percent are steadily coming out.
Instead of reviews, you can create trust with maker stories, product testing processes, objective figures and certification data.
Q. How can I give trust without official certification or numerical data?
A. If there is no certification or figures, the maker can be the first reviewer.
Before and after actual use, comparison photos, durability test images, and one cut of the production process can replace dozens of reviews.
Wadiz supporters trust the process of making the results as much as they do with the finished results.
Q. Do I have to put the maker's introduction on the detailed page?
A. Wadiz supporters seek not only the product but also the conviction that "if it's made by this person, you can trust it."
The more candidly you show what kind of background you have and why you made this product, the more the supporter who sympathizes with the brand's authenticity becomes the first fan.
Maker stories are the most powerful trust factor to replace reviews, especially for new brands.