[Advertising Tips] How to Drive Sales Synergy with wadiz’s Special Campaign Ad Packages

💡 Keep this in mind!

• If you want to participate in the planning exhibition and produce differentiated results, please pay attention.
• If you use the special exhibition advertisement package together, you can expect up to twice the exposure effect with the same budget.
• Each exhibition has a slightly different package composition, price, and application method. Check out the package below for the exhibition I participated in.

See advertising strategies to keep up with the latest trends with the ✏️ monthly updated schedule of promotional advertising packages and success stories.

📺 What is the advertising package for the exhibition?

The special exhibition advertising package is Wadiz's own customized set product that combines special exhibition banner + kakaotalk push + display + app push advertisement.

By preoccupying the core search areas of the exhibition, brand awareness can be raised, and the funding conversion of high-involvement supporters can be raised at once through display and push advertisements.

📈 It has been confirmed that the project with the banner + push of the special exhibition has increased by more than 4 times the average inflow and sales by more than 3 times compared to the project participating in the general exhibition.

📦 Special Exhibition Advertising Package Available Now

Among the current applications for participation or the upcoming exhibition, we will guide you to three places where the advertising package has been confirmed.

※ Advertising accounts for each exhibition can be closed on a first-come, first-served basis. If there is a date you want, please apply in advance.

※ For the slide type dedicated to the Kakaotalk push exhibition, the shipping schedule may vary depending on the number of projects recruited, and in this case, you can consult with the person in charge in advance. 

※ When issuing booster coupons, we recommend issuing booster coupons on the day of advertising because they are exposed at the top of the exhibition page.

🗓️ Package application schedule at a glance

Each exhibition has a different schedule for applying for advertisements. Check out the exhibition I participate in and the execution date you want on the calendar below.

Early Winter Signal Sammu Bookstore Blackbird

October 2026

※ Early winter signal ads can be executed every Tuesday, Thursday, and Saturday during the planned exhibition period (10/1~10/31).
※ Sammu Bookstore ads can be applied from 10/19, and you can check the additional executable schedule by 11/15 on the November calendar below.
※ Accounts can be closed on a first-come, first-served basis, so if you have a date you want, please apply in advance.

November 2026

※ Accounts can be closed on a first-come, first-served basis, so if you have a date you want, please apply in advance.

💎 Why choose an advertising package for the exhibition

✅ Strengthen branding as a representative project for the exhibition
→ Exposed to key areas of the exhibition to maximize brand presence

✅ Discounts only for manufacturers participating in the exhibition
→ Combine multiple advertising products and operate on an efficient budget compared to single purchase

✅ Push + Display Advertisement Repeatedly Exposes at Multiple Contacts
→ Direct message to potential customers, meet again in the Wadiz navigation area, and link to funding transition

🧭 How to use (Receive application form for each exhibition)

All advertising packages for the special exhibition are application form reception methods. The application form is different for each exhibition, so please apply with a form suitable for the exhibition participating below.

1️⃣ Select the desired package and the desired execution date in the application form

2️⃣ After checking the person in charge, confirm the account and guide the registration process
→ The account is limited, so it goes through the process of confirming the person in charge.

Please complete the media mix confirmation and material registration at 3️⃣ Advertising Center - [My Media Mix].

Early Winter Signal Application Form Shortcut →

Shortcut Sammu Department Store Application Form →

Blackbird Application Form Shortcut →

📊 Best commercial success story for the exhibition

We collected cases of advertisements that produced high performance for each exhibition. Please refer to not only the nature of the exhibition, but also what messages and advertising products you used.

❄️ Best material for early winter signal

In line with the daily lives of supporters who prepare for winter first, we selected examples of actual good advertising performances in the fields of fashion, home living, technology, and food. Please refer to the seasonal needs and product strengths of the materials in the area close to my project.

🧥 STYLE & CARE · Winter's look and skin

Fashion, Beauty, and Health

ROAS

698%

"For 1/10 of the price of real wool mustangs"

A real wool mustang made by a leather craftsman for 40 years. It directly delivered the core benefits of winter outerwear with a quadruple layer and warmth.

CTR 1.32% · Click 1,636 · Funding 15 cases · Funding amount 5.58 million won

POINT → Winter Outer, the season's needs were first addressed, and the reason for the purchase was made by explaining the material and function in detail like 'real wool, quadruple layer, and warmth'.

🏠 HOME & WARMTH · Warm space and rest

Home, Living, and Home Appliance

ROAS

1,553%

"Fever for 1 second, even AI temperature control"

a Korean-Japanese highlight heater. Fast heat generation, low power, and AI temperature control were applied together to clearly solve winter heating concerns.

CTR 1.53% · Click 1,901 · Funding 66 cases · Funding amount 10.87 million won

Like POINT → '1 second fever', it showed the core benefits of winter in numbers and presented low power and AI temperature control together to solve warmth and electricity bills at the same time.

⚙️ TECH & ACTIVE · Activities and Digital Life

Tech, home appliances, and equipment

ROAS

1,099%

"First sold out! Additional supplies secured, AI form factor"

Mind One K Pro. It compressed the latest functions such as AI, Android, and free AI services, and even delivered product verification by adding a sold-out history.

CTR 2.21% · Click 2,667 · Funding 12 cases · Funding amount 8.79 million won

Like POINT → 'AI, Android, and free AI service', it compressed new functions at a glance and added trust that it is a product that has already been verified as the 'first sold out and additional volume'.

🍢 TASTE & JOY · Winter gastronomy and pleasure

Food, Culture, and Life

CTR

1.14%

"[50 years of fish cake making] Fish cake is the best in winter!"

By emphasizing 50 years of manufacturing know-how and 80% of fish meat, it added product quality trust to the seasonality of winter's representative food.

CTR 1.14% · Click 1,447 · Funding 22 cases · Funding amount 1.16 million won

POINT → Like 'Fish cake in winter', we connected the season and the product directly, and added trust in taste and quality with the specific number of '50-year-old manufactured and 80% fish meat'.

📚 Best material for Sammu Bookstore

In addition to books and classes, we selected cases where the actual advertising performance was good in line with the four areas of Sammu Bookstore, which expanded the artisan's skills, works to collect, and recording tools. Please refer to the message that showed the story of the work and the name of the creator in the area close to my project.

📚 Writer's book and name remaining as a story

Books, e-books, classes, and contents

ROAS

967%

"3 hours of video editing > 5 minutes, it's over"

Content program that automates the creative process from planning to scene creation, editing, subtitles, and dubbing

CTR 0.70% · Click 792 · Funding 10 cases · Funding amount of 5.8 million won

POINT → It showed how the creative process changes in detail and expressed the difference before and after in numbers like '3 hours → 5 minutes' to quickly understand the value of the content.

🏺 Artisan's workshop and name on the fingertips

Crafts, Heritage, and Masterpieces

ROAS

930%

"Really Remskin jacket for this price?!"

Real Ramskin Jacket with 40 years of artisans' know-how in delivering luxury brands

CTR 1.79% · Click 1,923 · Funding 17 cases · Funding amount 7.44 million won

POINT → '40 years of artisanal and luxury brand delivery, 20 years of collection value', showed the person and accumulated time to the front, making the product feel like a piece of work.

🎨 Artist's studio and name where eyes stay

Art, Object, IP, Goods

ROAS

609%

"Free gift event for Hojakdo Gold Cup D-1"

A collection-type object combining Hojakdo of Joseon with 24K pure gold and 30 years of pottery artisan's work

CTR 1.39% · Click 1,631 · Funding 36 cases · Funding amount 4.87 million won

POINT → The background of the work called Hojakdo in 430th year of Joseon was first told, and by adding production grounds such as 24K solid gold and 30 years craftsmen, it was recognized as a 'work to collect' rather than a simple household product.

✍️ Name of the recorder's desk/side

Stationery, Recording Items, Desk Terriers, Tech

ROAS

1,479%

"This thin line is a business pad?"

Business History Tools Combine 4.2mm Ultra-Slim Design with E-INK Writing and GPT-5 Features

CTR 1.54% · Click 1,898 · Funding 15 cases · Funding amount 11.83 million won

Focusing on the recording experience of POINT → 'paper-like writing', thickness, weight, and AI functions were supported with specific numbers and functions to show the value of the tool to keep on the desk for a long time.

🐦 Best materials that have increased sales in Blackbird

In Blackbird, which attracts the most supporters during the year, materials that quickly understand the benefits and immediately show proven performance and product differences are important. Please refer to examples of each advertising product that actually produced high funding performance.

💬 Price hooking at once

396350 · Pleats Fashion Project

ROAS

558%

"Do you really need to buy pleats worth 1 million won in Japan?"

Compared to high-priced Japanese pleats, we delivered reasonable prices and product values at once.

CTR 6.15% · Click 911 · Funding 19 cases · Funding amount 4.47 million won

POINT → I caught my eye with the price comparison question of 'plit in the million won range' and 'you don't have to buy it in Japan', and quickly delivered the reason for the purchase of reasonable price.

🏆 Get proven hit products big

379614 · Functional pants

ROAS

1,524%

"Choose 170 million won, comfort, silhouette, and function"

It used the accumulated achievements already accumulated as a trust device and showed comfort and functionality together.

CTR 2.44% · Funding 40 cases · Funding amount 10.67 million won

With POINT → 'Pick of 170 million', we first created trust as a proven project and showed the product strengths that users can experience together, leading to a large-scale influx.

⚡ Strongly imprint new product features

401536 · Couzin Air Forest

ROAS

2,609%

"20th stage BLDC, super strong long range"

It intuitively conveyed product differentiation by putting core technologies such as 3D automatic wind and BLDC 20th stage wind speed to the front.

CTR 2.31% · Funding 30 cases · Funding amount 10.44 million won

As soon as POINT → entered the app, it showed the differentiation function in numbers like "20th stage BLDC, ultra-strong long range", imprinting the newness and performance of the product at the same time.

✍️ Production Tip for Advertising Materials

1️⃣ Limited/urgent copy
→ Stimulate your click desire with phrases that contain urgency and scarcity, such as "End of the Day," "End of the Day," and "Coupons for Planning Exhibition."

2️⃣ Hooking sentence composition with benefits at a glance
→ Start with the first sentence with a sentence in which the merits are immediately delivered, such as "This price is the last," and increase the completeness with proven numbers such as cumulative sales and funding.

3️⃣ Reach directly with push; Repeated exposure with display
→ After quickly delivering messages to potential customers through Kakaotalk push, run advertisements that meet again in the process of exploration, such as main content, multi-content, and planning banners.

4️⃣ Product-oriented intuitive image production
→ It is recommended that 60-70% of the screen be composed of real cuts of the product, and to emphasize signal phrases such as "finish-limit" with the bottom band banner.

After participating in the exhibition, it's hard to get the exposure advantage among many projects.

But with the advertising package, you can repeatedly inform supporters of the project at various points of contact in and out of the planning exhibition.

This month's star, it's your turn. 🌿