[Wadiz Ad Spotlight #5] How to Quickly Attract Potential Customers: Packages Launching Soon
Updated: August 12, 2026
Wadiz advertising products
I'll just tell you the main point 🔍
<Planning to Open Package> is an advertising product like this!
- Before the opening of this funding, I recommend you to projects that want to secure notification applicants in advance.
- You can expose projects in the main navigation areas of supporters, such as the catch-up page and the home banner and list banner on the [to be opened] page.
- We can still gather potential customers waiting to open by informing them of the features and benefits of the project even before funding begins.
- In particular, as we approach the opening, it is important to clearly show why we need to apply for notification now, such as initial disclosure, D-1, limited benefits, and core specifications.
Before the start of the main funding,
Make a waiting supporter first!
Rather than waiting to be discovered by all supporters from the beginning after the project opens, securing supporters who know and wait for the project before the opening can make the starting line of this funding more advantageous.
The package to be opened is a display advertisement that exposes projects that have not yet been funded to the main search areas of [catch-up] and [to be opened], linking the interest of supporters looking for new projects to notification applications.
Supporters who have completed the notification application can receive news of the project opening again, so gathering enough interested customers during the scheduled opening period can be an important preparation step for creating quick participation immediately after the main funding opening.
As soon as supporters find a project to open,
Meet us first in the main area of exploration
The package to be opened will be exposed throughout the supporters' exploration routes looking around the new project.
Key exposure areas for upcoming packages
- [To be opened] The home banner will be exposed by rolling from side to side.
- [Scheduled to open] List banner 1, 4, 7, 10, 13, 16th project card order exposed in a rolling manner.
- [Catch Up] You're exposed to the order of project cards in area 3, 6, 9, and 10.
Supporters will tour projects scheduled to open to discover new products or apply for advance notification of projects they are interested in.
At this time, if you use the package scheduled to open, you can quickly recognize the project to supporters who are already actively exploring new projects and encourage them to apply for notifications.
🔎 You can also meet projects in the catch-up area
Catch-up is an area where high-involvement supporters who explore new projects and participate in various actions gather.
The package to be opened is exposed not only to home and list but also to these exploration routes, expanding the contact point where you can discover projects and creating opportunities to apply for notifications.
📌 When should I use the package that is scheduled to open?
Even during the scheduled opening period, the message to be emphasized in the advertisement varies depending on the project situation.
| the time of execution | Purpose of Utilization | recommended message |
|---|---|---|
| the beginning of the opening | First recognition of the project | First release, first release, key differences in product |
| scheduled to open mid-term | Securing notification applications continuously | Specific features, specifications, usage, price benefits |
| Open D-1 | Last notification request guest | D-1 Open Coming Up, Tomorrow, Limited Benefits |
※ Please update the material message together in line with the project's scheduled opening schedule and key benefits.
As we get closer to the opening
"Why do you need to request a notification?"
We can't fund it right away at the scheduled opening stage, so we need a clear reason for supporters to see the advertisement and press the notification request button.
Rather than simply repeating the product name, take advantage of the most interesting features of the product, specific numbers, seasonal usage, and impending opening messages.
In the actual package performance and top materials, we created high clicks and notification application results by combining sentences that create curiosity at a glance and specific functions and specific specifications.
📊 <Planned Open Package> Best Advertising Success Story
Among the materials for the actual package to be opened, we selected a case of high click-through rates and notification application results. Take a look at what you showed in the first sentence and what product features you highlighted.
Best Performance at a Glance
✅ CTR No. 1 35.97%
✅ CTR TOP5 Total 35.17% ~ 35.97%
✅ 512 applications for the highest notification of a single material
✅ More than 400 notification applications in total for TOP5
👀 Best material that led to the click
In the CTR top material, the first sentence, seasonality, specific clinical and functional information, and the message of impending opening were noticeable.
🔔 Best material with many notification applications
In the top materials for notification applications, there were strong cases of showing problems and use scenes that the product solved at a glance, and embodying functions and values in numbers.
✍️ Production Tip for Advertising Materials
1️⃣ Make a question in the first sentence.
→ "Is it a refrigerator? Sentences that make you want to check the answer, such as "Is it a trash bin?" and "Only people who know it," are effective in making the first click of a pre-opening project.
Please specify the core functions of the 2️⃣ product in numbers.
→ Use numbers to understand the differences between products in a short time, such as "90 minutes after washing," "14,000 RPM," and "8,000 Pa."
3️⃣ Please actively utilize the season and usage situation.
→ If you connect the product with the situation your supporters are experiencing now, such as "the greatest heat wave ever" and "it's summer and it's soft and smooth," you can deliver the need faster.
Place the D-day message in front of the 4️⃣ just before opening.
→ Like "D-1 Open Soon" and "Open Tomorrow", let's clearly know when it opens and make a reason why we need to apply for a notification now.
Please configure the 5️⃣ image so that the product can be intuitively understood.
→ There are still many supporters who are new to the product at the scheduled opening stage. I recommend using an image that shows the actual product and the core use scene at a glance.
🌕 Chuseok 💰 Display Advertisement 2+1 Promotion
If you want to gather more supporters in advance before the main fund opening during Chuseok, try this benefit.
Apply for the Chuseok 2+1 promotion →
※ This promotion applies only to display advertisements executed during the Chuseok promotion period.
※ Advertising accounts can be closed on a first-come, first-served basis, so if you have a schedule you want, please apply in advance.
Before the start of the main funding,
Get a supporter waiting first!
Rather than finding customers from the beginning after the main funding opening, if you inform the project in advance during the scheduled opening period and secure interested customers, you can create a foundation that can lead to participation right after the opening.
The package to be opened is an advertisement that allows supporters who actively explore new projects to discover my project first and links interest to notification applications.
If you want to secure more pre-funding notification applicants, raise your first awareness of the project in the key areas of exploration scheduled to open.
Launch of the upcoming package at the ad center →
※ The upcoming package can be made from the Advertising Center - [Create Display Advertisement] menu.
Would you like to know more about the 🔎 Advertising Services product?
- See how to use your advertising budget effectively
- If you want to get an ad offer and get a discount on my project, find out about Wadiz's ad offer service