Wadiz Launching Soon Operations Guide | D-14: Notifications & Advertising Strategy

Updated: September 16, 2026

From D-14 to D-Day
Integrated Guide to Open

The Wadiz Open is a period of time when the project is released in advance before the main funding starts, and we gather supporters to receive news of the opening. Payment will not be made during this period, and SMS and notification messages containing the project link will be automatically sent to the notification applicant on the day of the main funding when the supporter presses the "Apply for Open Notification" button. Therefore, the key goal of this period is not just project exposure, but to get enough supporters to participate in the payment quickly on the day of this funding opening. How to make good use of the scheduled opening period, I will definitely tell you in this guide! 

You'll find out when you read this

• How many people will be set for the scheduled opening period and how many people will be set for notification applications
• How to organize the first screen of the story and the advertising budget
• What to check from the day of the D-14 release to right before the opening

Find the upcoming open guide you need now

What you're curious about right now	Recommended content
What are the plans to open and how do you start?	Prerequisites for Funding Success! What is Wadiz scheduled to open?
Do I have to proceed with the scheduled opening?	Can I skip the opening schedule?｜Difference in performance depending on progress or not
How do I write the story for the opening?	Should I bring the original funding story as it is?｜How to write the story introduction part scheduled to open
How do you operate the commercial that is scheduled to open?	From the types of ｜ advertisements to how to use budget and materials
I wonder if there are enough notification requests right now	I've collected this many notification requests, but is it working well?｜Performance Analysis by Section

1. What is Wadiz scheduled to open?

What is Wadiz scheduled to open? Before this funding, we are in the process of disclosing part of the project and recruiting notification applicants. During this period, the maker can check the following data in advance and operate this funding more effectively. 

• What product features do supporters react to
• What advertisement images and phrases make the notification application
• What are you less interested in than you expected
• How to complement rewards and benefits
• How many potential customers will come back on the day of opening

2. Do we really have to proceed with the scheduled opening?

The scheduled opening is not an essential step, but if we don't proceed, the opportunity to get customers to inform the project in advance and receive news of the opening will also disappear. When comparing the projects that ended from January 2025 to August 2026, the project that was scheduled to open showed higher average funding amount, success rate, and number of supporters than the project that was not. If you look closely at the difference in the performance of the project that was scheduled to open, the average funding amount alone showed a difference of about six times.

Sortation	Scheduled to open	Not scheduled to open
Funding success rate	80%	37%
Achievement rate of more than 10 million won	24%	3%
Average amount of funding	12.03 million won	1.93 million won

3. What is the recommended period for opening?

I recommend that the scheduled opening be held for 14-21 days. When analyzing about 20,000 projects from January 2025 to August 2026, the achievement rate of projects conducted from 14 to 21 was higher than that of projects scheduled to open from 8 to 13. On the contrary, it has also been confirmed that supporters' interest tends to weaken if it is too long than the 21st. If there is no reason to operate it for a short time, set the 14th to 21st as the default, and place advertisements, news, and event schedules within it.

We can't change the schedule below after the opening schedule is released, so it's better to adjust the schedule with this in mind. 

• scheduled closing date of opening
• Date and time of opening of the main fund
• Date and time of end of this funding

4. How do I write the story for the upcoming opening? 

The goal of the scheduled opening is not payment, but not a notification application. So, rather than bringing this funding story as it is, it's better to create a story that fits the purpose of the scheduled opening. It doesn't have to be completely different from the main funding. If you appeal more attractively at the introduction, a great story will be completed. Create a compelling story according to how to write the introduction of the story to be opened!

Four things you need for the introduction of the story to be opened

• What: Explain what products or services are introduced in one sentence.
• To whom: We specifically point out the customers who need this product the most.
• Why now: Explain the problem the customer is experiencing now, and why they need to see this project now.
• Benefits: Show early bird or limited benefits that you can get if you apply for a notification.

5. How many people should I target for notification applications?

You can't accurately predict the final amount of funding just by applying for notification. The actual payment conversion rate varies depending on the product price, category, reward, advertisement, and detailed page. However, if you refer to the performance analysis guide of the project, which collected similar notification applications, you can set the criteria for judging the performance scheduled to open.

In the latest guide, I suggest the following goals as a reference. But this is not a number that guarantees performance. Products with high customer prices can make the same sales with fewer people, and products with low customer prices or low conversion rates may require more notification applicants, so use them as a criterion for determining whether the next action needs to be strengthened rather than viewed as an absolute criterion.

• If achieving the target amount is a priority: 500 notification applications
• If the goal is to raise more than 10 million won: 1,000 people applying for notification

6. How should I run the ads that are scheduled to open?

It is good to see the following contents as well as the product description in the advertisement scheduled to open. 

• What kind of product is it and who needs it
• What's different from existing products
• When do you open it and what benefits you get if you apply for notification now

Please divide the advertising budget into the scheduled opening and main funding

section	the proportion of the budget	advertising objectives
Scheduled to open	55~70%	Securing notification applicants and excellent materials
Main Funding	30~45%	Transition of payments using proven materials

It is also good to spend more budget during the scheduled opening period because we can secure good advertising materials with potential customers before this funding. However, the appropriate proportion may vary depending on the recognition of the project, the status of the notification application, and the customer unit price, so please review the budget suitable for my project through WAi again! You can check the type of advertisement suitable for the opening schedule and how to use the material in the advertisement guide.

The goal of the opening is to gather 'supporters who will come back'

The scheduled opening is not just a period to introduce my project, but a period to quickly create customers who will participate in funding on the day of opening. By clearly communicating the project's core attractions and notification applications on the first screen, and steadily gathering notification applicants from the day of its release through advertisements, news, and social media, you can make it a project that attracts the attention of many supporters until the end of the opening. 

Going to get ready for my opening

What if you're not a maker yet? Making My Project

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Frequently Asked Questions

Q. Can I skip the opening schedule and start funding right away?

A. It's possible. However, the opportunity to recruit customers to inform the project in advance and receive open notifications disappears. If you don't have enough customers, I recommend you to proceed with the scheduled opening.

Q. How many days are appropriate for the scheduled opening period?

A. The recommended duration for the latest guide is 14-21 days. If it's too short, there's not enough time to gather notification applicants and learn advertisements, and if it's too long, it can weaken your interest.

Q. How many people should I target for the notification application?

A. If achieving the target amount is the priority, 500 people can be used as data-based reference points, and if the goal is to recruit more than 10 million won, 1,000 people can be used as data-based reference points. However, the number of people needed varies depending on the customer price and conversion rate.

Q. Can I use this funding story as it is?

A. You can use it, but I recommend modifying the first screen and the last action request. In the scheduled opening, you need to show why you need to apply for a notification now rather than a product description.

Q. Can I text the notification applicant directly?

A. It's not the way that the maker receives the contact information of the notification applicant and sends a text message directly. During the scheduled opening period, we will communicate with new news, and SMS and notification messages will be automatically sent when the main funding is opened.

Q. When should I start advertising?

A. We can review the trend of starting targeted advertising around D-14 and focusing our budget on responsive materials and important advertising products in the last week.

Q. If I have a low advertising budget, which advertisement should I do first?

A. If you need to bring in new customers from outside, it is appropriate to operate the target advertisement based on the target advertisement and focus the additional budget on important points such as the package or push to open.

Q. Can I change the schedule after the release?

A. If the opening schedule is released, the end date of the opening and the end date of the main fund cannot be changed. Rewards will also be limited in the scope of changes after the opening of this funding, so please check thoroughly before disclosure.