The Complete Guide to Designing wadiz Rewards | How to Set Prices, Early Bird Offers, and Options
Updated: September 16, 2026
Wadiz Rewards Composition, Price, Early Bird, etc
Summary of Option Design
The purpose of reward design is not to recklessly increase the number of options. Supporters look at the reward list and say, "Fund or not?The key is to make you think about "what reward should I choose?" not " The same product has different configurations depending on the customer who participates first, the customer who will use it alone, the customer who will share it with his family, and the customer who will give it as a gift. If you melt this difference into the reward option design, you can create a variety of rewards with just one product.
Well-designed rewards options can quickly answer the following questions to reduce supporters' worries and induce faster payments. Find out how to design rewards to make supporters' payments and increase sales in this guide!
What is the most affordable reward to choose from?
What is your most recommended representative reward?
What are the benefits of choosing multiple?
What benefits do I get if I participate first?
How many are included in each reward?
How do I choose the color and size?
You'll find out when you read this
- The difference between rewards and options, and the criteria for dividing each
- 3 Rewards Configuration Patterns and Price Ladder Design Methods Identified in Success Project
- Reference criteria for determining early bird type, discount rate, and quantity
- Rewards Name, Description, How to Create an Image, and 5 Options Registration Methods
Find the Rewards Guide you Need Now
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What you're curious about right now
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Recommended content
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| Why is reward design important? | Wadiz Funding Success Guide Why ｜ Rewards Design Is Important |
| What pattern does the reward consist of? | Rewards Options Design Perfect Guide ｜ 3 Rewards Configuration Patterns to Boost Sales |
| How do I determine the price and quantity of early bird? | Early Bird Design Guide ｜ Strategies for Utilizing Early Bird Options Boosting Early Performance in Project |
| How do I write the name, price, and description of the reward? | Wadiz Rewards Registration Guide ｜ Design Strategies Calling Payment for Rewards Price, Name, and Explanation |
| How can I register options such as color and size? | How do I set the reward option? |
| What do I have to do for the final inspection before opening? | Wadiz Funding Success Guide ｜ Rewards Design Checklist |
2. Why Reward Design Is Important
Rewards design is to create a 'reason for supporters to participate in funding'. Designing early birds is a reason for supporters to participate in funding quickly, designing two or four packages gives supporters a reason to fund expensive rewards with better benefits, and designing limited-edition rewards gives supporters a reason to participate in this funding. The two most important factors when designing rewards are below.
- Composing 6 to 8 rewards
- Composition of high-priced rewards of 150,000 won or more
Share it according to the customer's situation and purpose
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Customer's situation
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Recommendation Rewards
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| I want to be the first one to participate | Ultra/Super Early Bird |
| I want to experience the product lightly | Single item/experience pack |
| I want the most reasonable composition | Main · BEST Rewards, A+B Set |
| I want to share it with my family and acquaintances | 2 and 3 packages |
| I want to use it continuously for a certain period of time | 1-month, 3-month, 6-month package |
| I want to give it as a present | a special package/gift set |
| I want a composition that can only be bought in Wadiz | Limited color/limited edition set |
2. 3 Rewards Configuration Patterns Found in Success Project
Even if there is only one representative product, you can make several rewards depending on the quantity, combination, and participation time. By designing rewards according to this pattern, you can create options in a range of amounts from low to high, and naturally fill 6 to 8 quantities.
Pattern 1. Early bird type: Making reasons to participate now
The same product is divided into ultra early bird, super early bird, and regular early bird.
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Stage
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Benefit
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Quantity
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Ultra Early Bird
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Biggest price benefit or additional freebies | the smallest quantity |
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Super Early Bird
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a moderate benefit | an intermediate quantity |
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Early bird
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Basic Benefits | a relatively generous quantity |
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General Rewards
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Base Configuration and Price | required quantity |
Even if the difference in the discount rate by stage is not large, you can create a reason to participate first if you provide a limited number, free gifts, or additional components differently. The early bird type is suitable for the following products.
- a project with one representative product
- A project that wants to focus participation in the early stages of the opening
- Projects with limited initial production volumes
- Projects that can provide additional freebies or limited options
Pattern 2. Use Options Set Type: Create a Reason to Use Together
It is a method of making a set like A+B, A+C, and B+C by combining different products or sizes. If you have small, medium, and large products, you can organize them like this.
- a small single product
- a single medium-sized product
- a large single product
- Small+Medium Set
- Medium + Large Set
- a large set of two
Rather than just increasing the discount rate, Set Rewards can induce faster payments by gaining the consensus of supporters by explaining why the two products are needed together.
- Using it with children's room and living room
- For couples or families
- Main product and essential accessories
- Use at home and in the office respectively
- Provides products with care and storage supplies
Pattern 3. N package type: Increase benefits depending on quantity
It's a method of organizing the same product by quantity like 1, 2, 4, 8.
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Rewards
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Role
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1 experience pack
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Introductory configurations that are easy to use |
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a package of two
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Configuration used by individuals for a period of time |
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a four-piece package
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BEST/Family Sharing Configuration |
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a package of eight
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Organization of long-term use, joint purchase, and gift |
It is particularly suitable for products that are repeatedly used, such as cosmetics, food, and household items. It's easy to understand if you don't just display the quantity, but explain the usage period together.
- [Experience pack] For 10 days
- [BEST] 2-month package
- [Family] A family of four
- [Concentrating] 6 month package
+ You can add a limited edition option
Options that you can only choose from projects, such as Wadiz's sole color, limited edition packages, and special imprints, make for price discounts and other reasons to buy. However, in order to emphasize scarcity, the actual quantity and conditions of provision must also be accurately guided.
3. Rewards are designed with low-cost, main, and high-priced ladders
If all the rewards are at a similar price, the supporters don't have enough reason to choose a higher configuration. Divide the roles of rewards by price range.
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price role
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Goal
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Configuration Examples
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a low-cost reward
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Experience the product lightly | Experience pack, single product, small capacity |
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Main Rewards
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Expect the most choices | Representative product/BEST set |
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Expensive Rewards
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Expand customer unit price and value in use | Large package, family use, gift use |
Wadiz's project data for recruitment of more than 10 million won generated the most sales in the 70,000 to 150,000 won rewards, and the combined range of 150,000 to 300,000 won accounted for about 58% of the total sales.
4. Early Bird Design Method
The Early Bird Rewards is a reward offered to supporters who participated early, and a device that makes payments at the beginning of the opening. Wadiz projects tend to concentrate payments on the first three days after opening. Please use the limited quantity, price, and special composition at this time to show 'why you need to participate now'. See our detailed guide in our strategy for utilizing early bird options that boost early project performance!
Three Typical Types of Early Birds
Price benefit type: It is a method of offering at a lower price than a regular reward. It's good to use when working on a project for the first time or when you need to intuitively convey the price competitiveness of a product.
Configuration add-on: It's a way to provide additional components or freebies rather than lower the price. It's perfect when you want to protect your margins but also make the benefits feel big.
Special set configurations: It offers popular options, limited colors, and configurations that can only be selected from early bird like a dedicated package. It can be used for products where scarcity or special experience is more important than price.
What percentage of the early bird discount rate would be appropriate?
Wadiz's guide offers 10-30% of the list price as a reference range for common early bird benefits. However, the actual discount rate should be determined according to the cost, fee, shipping cost, and target margin. The success project data also identifies examples of utilizing larger discount rates, but high discount rates themselves do not guarantee success. Rather than overstretching the difference in discounts by stage, use the quantity, free gifts, and additional options together.
How many early bird quantities should I prepare?
The general reference range is about 10-30% of the total target quantity. If it's too little, it's hard to create enough atmosphere to participate in the early stages of the opening, and if it's too much, the limitation of "I have to participate now" can be weakened.
Please decide based on the quantity you can produce and target sales, and prepare the next step rewards you can choose even after the early bird is exhausted.
5. Example Rewards Configuration When a Product Is One
When the representative product is a single project, it is an example of a reward configuration that can boost sales. Not all projects need to use this configuration as it is.
👇 At the bottom of the article guide filein the face of Rewards options for my projectYou can design something.
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Sequence
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Example Reward Name
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Role
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1
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[ULTRA] 1 main product + limited free gift | Get the fastest engagement |
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2
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[SUPER] 1 main product | early opening price benefit |
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3
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[EARLY] 1 main product | Basic Early Bird |
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4
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[BEST] 2 sets of main products | Expanding the main composition and customer unit price |
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5
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[Family] A set of four | Sharing family and acquaintances |
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6
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[For gift] 2 main products + exclusive package | demand for futures |
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7
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[Wadies only] Limited color main product | Monopoly and scarcity |
6. How to write a reward name and explanation
Rewards names are the criteria by which supporters find the products they see in the story again in the list and compare them to other configurations.
Example of a Good Rewards Name
- [BEST] 2 sets of main products
- [Family] 3 main products + additional components
- [For gift] 2 main products + exclusive package
- [3 months] 3 main products + 3 refills
- [Wadies only] One limited color
- [Concentrating] Full package for 6 months
For the reward description, it is better to write the following information so that supporters know exactly what they are receiving just by looking at the content.
- Name of the product
- Components and Number
- Selection options such as color, size, etc
- Discounts or additional benefits
- Freebies
- Free/paid delivery status
- Estimated Shipment Time
- Duration of use or recommended target
- a must-see note
The important thing in the explanation is accuracy rather than cool sentences. Find references to successful projects in reward pricing, name, and description design strategies that call for payment.
A good reward isn't a price tag
a guide to help you choose
Reward design is not a process of dividing a product into several prices, but a process that helps supporters quickly find a configuration that suits their budget and purpose of use. First, choose the main reward you want the most supporters to choose, put a single product and early bird in front of it, and a set, package, and gift composition behind it.
※ The number of rewards, price range, and discount rate introduced in the text are based on the Wadiz project data. Please decide on the final composition by reflecting the product cost and category, shipping cost, commission, and production quantity. Option specifications and registration policies are subject to change, so please check back with the latest service guide and maker studio before releasing the project.
What if you're not a maker yet? Making My Project
Frequently Asked Questions
Q. How many Wadiz rewards are appropriate?
A. An average of 6 to 8 rewards have been identified in the recruitment project of more than 10 million won. But that doesn't necessarily mean you have to match that number. Please add a reward only if you can explain the different reasons for your choice.
Q. Can I make multiple rewards even if I only have one product?
A. It's possible. It can be divided according to the time of participation and the purpose of use, such as ultra, super, and regular early bird, single set, two sets, family packages, gifts, and limited colors.
Q. What is the appropriate percentage of early bird discounts?
A. The general reference range is 10-30% compared to the regular price. However, you have to calculate the cost, shipping cost, commission, and target margin first. Instead of discounts, you can also make benefits with free gifts or limited configurations.
Q. Do I have to make a high-priced reward?
A. No, it's not. There have been many cases in the data where high-priced rewards have contributed to sales, but you shouldn't force supporters to tie up unnecessary quantities. Please organize it when there is an actual reason for purchase, such as long-term use, family sharing, and gifts.
Q. What is the difference between rewards and options?
A. Rewards are products that supporters pay for, and options are detailed items such as color, size, and taste. The two sets of this product are rewards, and the white and black options are optional.
Q. Can I modify the reward option after the project is released?
A. After the project is released, the option structure and the range of changes in the limited quantity will be limited. Make sure to check all selection combinations and inventory with a preview after saving it before disclosure. The actual changeable items should be checked by the maker studio according to the status of the project and the current policy.
Q. Does it matter if there are too many options?
A. It can be difficult to choose and complicated inventory management. Please consider whether to provide only the essential colors and sizes for purchasing decisions, and separate options that will rarely be selected as separate rewards.