News Calendar by Funding Tier | From Launches That Are About to Be Launched to Post-Closing
From the scheduled opening to the end
How to write new news in stages of progress
I know I have to keep up with the news, but when the project starts, it's easy to stop at "What are we talking about today?" Then, in the middle, similar news is posted, and the important front and back sections are left blank.
The role of news varies from section to section. We need to gather people waiting for the opening, and immediately after the opening, we need to tell them why we want to participate now. In the middle of the year, we need to call attention with new topics, and help with the final decision before the deadline. After the project is over, we need to continue our trust by informing you of the payment and shipping process. If you schedule a funding calendar based on the 30th and fill it out at each stage of progress, I will recommend a good new type of news.
You'll find out when you read this
- The order in which news is placed from the scheduled opening to the end of the event
- Number and location of news to be referenced for each section
- The interval where the difference between the performance groups was seen
- Sentence order indicating problems such as delivery delays
Scheduled to open on the 14th + 21st of Bon Funding
New news calendar
The funding success rate and achievement rate of more than 10 million won were the best when the scheduled opening was held from the 14th to the 21st, and the main funding was held from the 8th to the 21st. Therefore, the new news calendar in this article is based on the 14th scheduled to open + the 21st of Bon Funding.
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Point
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a new news
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Scheduled to Open (Open D-14)
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Notification Application Event Notification |
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D-11
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The behind-the-scenes story of making and development |
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D-8
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Guide rewards configuration and options |
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D-4
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Experience group or support signature event |
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D-1
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Announcement of tomorrow's opening (specified opening time) |
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On the opening day
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Open notification + limited-time event |
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Day 3
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Early thank-you + Promise of Achievement Pledge |
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Day 8
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Introduction to the review of the experience group or participatory voting |
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Day 14
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Recall new news (Collaboration · KC certification · Ranking entry) |
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Day 19 (End D-2)
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D-2 Remind + Last Event |
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End +2 days
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Information on termination and payment (check payment method) |
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End +1 Week
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Share production process + ship schedule guide |
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End + 3 weeks
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Shipment completed + write review guide |
5 news recommendations to open
The purpose of the opening is to gather people to come back when the project starts. Supporters who applied for notification will be notified on the day of opening, so the supporters collected at this time will be the starting point for sales on the first day of the main fund. The project that wrote more than four new news in the scheduled opening has collected 1,200 notification applications (based on the median value). On the other hand, only 207 projects did not write new news.
There are five types of new news that can be used at the scheduled opening stage. If you can afford it, you can add FAQs, notification application news, and instruction on possible installments. If it's an encore project, there's also a way to share the previous funding achievements.
| Recommendation Type | Key Contents |
| Notification Application Event |
Please tell me how to not miss the news of the opening and the terms of the benefits. |
| Behind the Making Story and Development |
Show me why you made it and what you changed and completed it. |
| Guide rewards configuration and options |
Please help me choose which rewards are right for who. |
| Experience group or support signature event |
If you need a basis to trust the product, choose an experience group, and if you need external sharing, choose a support signature. |
| Open D-1 Notice |
Please let me know the date and time of the opening and the benefits to be checked on the day of the opening. |
First 72 hours: New news to tell 'open news' and 'why to participate now'
Immediately after opening, 72 hours is a section where people who have shown interest first inform the start of the project and ask them to participate in the funding.
| Sortation | Number of projects | success rate | more than 10 million won |
| New news in 72 hours O | 9,976 | 94% | 42% |
| News within 72 hours X | 10,182 | 74% | 11% |
On the day of the opening, the new news can be sent to the 'Notification Application Supporters' to inform those who have already shown interest directly. It's also good to use two cases in a row within one to three days of opening. Please fix one of the new news you wrote at the top of the story.
- Opening day: Open notification and limited-time event information
- Day 2~3: Early performance audit and announcement of achievement rate pledge
Midway through: breaking news
In the middle of the project, rather than unreasonably increasing the amount of issuance by repeating the news of achievement, I can bring up an honest story that I didn't say before and make the supporters who participated in the funding a real fan of mine.
- Wadiz Best, Real-time Ranking Entry Guide
- Introduction to the experience group's reviews
- KC certification completed news
- Collaboration or review video
- Participatory news asking about color and options
- Guide for adding and revising rewards
Before closing: Last boosting
Before the end of the project, rather than providing a new project story, please summarize information that supporters should not miss before funding.
- Closing D-3 or D-1 Guidance
- Last Event and End Reminded
- Closing D-0 Notice
- Request to verify payment method
In particular, if you are holding a limited-time event, please let me know again a day before the end and just before the end. It's better to write down the end time exactly by the date and time rather than 'by this week'! If you only fill out one case, please organize the deadline and time, the remaining benefits, and what you need to check before payment at once.
The news doesn't end when the project is over
After completion, prepare the following three cases.
| Termination/payment information |
Tell them the end of the project and ask them to confirm the payment method |
| Information on the production process and delivery schedule |
Let me know how far it's been and when it's going to be shipped |
| Shipment completed and review guide |
After the shipment is over, thank you and tell them how to write a review |
If necessary, you can add the status of the successful use, recruitment of the next ideas, news of entering the store, and an encore notice. For supporters who have already participated, the progress after the project is also important information. Show me how your appointment is being kept until the end, and I have reason to wait for the next news. If you're preparing for encore funding, you'd better pay more attention to the news after the end.
What if you're not a maker yet? Making My Project
Frequently Asked Questions
Q. How many days should I set the funding period?
A. According to the data, the project is the most concentrated on the 8th to 21st of the main funding and the 14th to 21st of the scheduled opening, and the results were good. The proportion of more than 10 million won was the highest at 30.3% from the 15th to the 21st of Bon Funding. After the 22nd, the success rate dropped to 67.2 percent. It wasn't advantageous to leave it open for a long time.
Q. I'm open D-3, what do I need to prepare first to convert notification applicants into funding participation?
A. Just use two cases in the remaining three days. Please announce the opening time accurately with the D-1 notice and put up a limited-time event on the new news on the day of the opening. In both cases, if the notification target is selected as a 'notification application supporter', it will reach someone who is already interested. Now is the time to focus on moving the collected list to payment rather than increasing the number of notification applications.
Q. It's 6 days before the main funding, is there a way to increase the number of notification applications?
A. If you haven't written 5 new news yet, fill it in the rest of the year. The median number of notification applications for the project scheduled to open on the 14th to 21st was 859 people and 157 people under the 7th. The order is notification application event → making story → reward guide → D-1 notice. The design method is based on the notification application event design method.
Q. The delivery has been delayed, when should I let you know?
A. As soon as I checked. Even if you don't know the exact schedule yet, I can let you know "when I'll let you know" now. Write in the three-sentence order of Chapter 4 (what → when → how) and write the next point of guidance together. Choose the target as a funding supporter.
Q. How should I deploy it if the funding period is only 7 days?
A. 19.8% of the projects were carried out in less than 7 days. It's not a rare case, so reduce the number of cases, but keep the order. If there are 3 cases scheduled to open (event, story, and D-1), 1 case on the day of opening, 1 case in the middle, 1 case a day before the deadline, and 2 cases after the end, the minimum composition will be made. The cut-off section is in the middle.
Q. The reaction cooled down in the middle.
A. It's not because I didn't write any news, but it's more likely that I'm repeating the same story. Write the two cases in the middle as different topics. Like the participatory news about the review of the experience group, guidance on completion of certification, and color and options. 👉 4 new events