wadiz Advertising Operations Guide | From Setting a Budget to Step-by-Step Ad Campaign Execution
Updated: September 16, 2026
From the scheduled opening to the main funding
Wadiz Advertising Operation Guide
In order to operate Wadiz advertisements efficiently, we need to decide when to put in the problems and budget to be solved with this advertisement first, rather than choosing advertising products first. If there are a lot of customers who don't know the project yet, we need to secure a new inflow with targeted advertisements, and if we want to focus our visit on the day of opening, we need display advertisements. You can use push ads to ask for direct action from customers who are hesitant to apply for notification or pay.
Rather than using all of the limited advertising costs for the scheduled opening, think about it in four stages. It is a flow of gathering supporters to wait for in the scheduled opening, connecting interest to the first payment at the beginning of funding, continuing to attract new customers in the middle of funding, and conveying the last reason for participation to customers who were hesitant right before the end.
You'll find out when you read this
- Who do the three Wadiz commercials show the project to
- How to set the advertising budget and divide it step by step
- How to change the purpose of the commercial from the scheduled opening to the right before the end
- Which indicator should I look at first
- When to use weekend ads and exhibition advertising packages
Find the advertising operation information you need right now
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What you're curious about right now
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Recommended content
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What kind of ads are there in Wadiz?
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[Advertising was the easiest] #1] Understand the types of Wadiz commercials |
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How much do I need to budget for the advertisement?
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[Advertising was the easiest] #2] How to efficiently utilize advertising budgets |
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Can you make an advertising plan with a professional?
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[Advertising was the easiest] #3] Experts will design it from scratch |
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What advertisements should I use to participate in the exhibition?
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[Advertising know-how] How to generate sales synergy with Wadiz's special exhibition advertising package |
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How do you place your ads at each stage of funding?
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Funding step-by-step ad execution guide |
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Aren't weekend advertisements less efficient?
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Any misconceptions about weekend ads! Cheap but effective advertising tips |
1. There are three major Wadiz commercials
Wadiz advertisements are largely divided into three types: target advertisements, display advertisements, and push advertisements.
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Type of Advertising
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Exposure Location
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a key role
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Recommendation Status
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Target Advertising
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Facebook and Instagram | New potential customers from outside Wadiz | When there are a lot of customers who don't know the project yet |
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Display Advertisement
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Wadiz App and Web | Expand project exposure during Wadiz exploration | When you want to focus your visit on a specific date |
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a push advertisement
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Wadiz app notification and Kakao Talk channel | Directly deliver benefits and schedules to supporters | When you need an immediate notification request or payment |
Target Advertising: Advertising that steadily brings in new potential customers
Target ads use Wadiz's visit, notification application, and payment behavior data to find customers who are more likely to respond to the project on Facebook and Instagram. It can be operated with the goal of securing a notification application for opening and paying after the project is opened. Rather than being a short-term exposure product, it is better to use it as a basic advertisement to maintain new inflows from the scheduled opening to the closing.
Display Ads: Advertisements That Make Project Discovered in Wadiz
Display advertising is an advertisement that exposes projects to the main movements of the Wadiz app and the web, such as main content, multi-content, app main pop-up, open package, and funding package. It can be used to concentrate visits in a short period of time, such as on the day of opening or just before closing, or to compensate for new inflows that have decreased in the middle of funding.
Push Advertisement: Advertisements that directly communicate why you need to act now
Push advertisements directly convey the project's opening, benefits, and closing information through app notifications or KakaoTalk messages. If you want to let me know short and fast, you can do app push, and if you want to explain the product and reward composition in detail with the image, KakaoTalk push is suitable.
Take a look at the product-specific features and how to apply for the three ads in the Wadiz Advertising Basic Guide!
2. How should I set the budget for Wadiz advertising?
There is no correct answer in the advertising budget that applies equally to all projects. This is because the customer unit price of the product, the estimated recruitment amount, the advertisement conversion rate, and the size of customers they have are different.
Based on examples of projects that produced results, there were many cases where 10% to 30% of the expected recruitment was used as an advertising budget. Therefore, it is recommended to start at about 10-20% and adjust it according to performance. Learn how to set your budget efficiently to fit your project in our Ad Budget Utilization Guide.
Please distribute the budget evenly during the scheduled opening and main funding period
In order to boost funding performance, it is important to generate initial results by gathering a large number of notification applicants and to generate additional sales during this funding period. Therefore, I recommend distributing the budget evenly from the scheduled opening period to the main funding period to increase the advertising effect.
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Stage
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Example of budget allocation
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the main purpose
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Scheduled to open
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25% | Get notification applicants and new potential customers |
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Funding Early Years
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35% | Focus on opening news and initial payments |
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the middle of funding
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20% | Maintaining new inflows and re-convincing interested customers |
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Right before the end
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20% | Closing Information and Last Payment Transition |
Distribute the budget according to the role of the advertisement
- Target Ads: Basic Budget Maintaining New Inflows From Open To Closing
- Display Ads: Budget to focus on important dates, such as the day of opening or just before closing
- Push Ads: Budget To Make Immediate Action Like Open Notifications, Mid-Busting, Deadline Guidance
3. Use various types of advertisements at each stage of funding
If you continue to operate the same advertisement with the same message, it may be less efficient depending on the project. Wadiz has advertising products that can be used for the maker's purpose, such as boosting scheduled to open and boosting main funding, so you can look at the guide and use advertisements that fit your purpose to further increase sales.
Step-by-step ad operations at a glance
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the funding phase
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a key goal
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basic advertising
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Additional Advertisements to Use
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Scheduled to open
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Securing notification applicants | Target Advertising | Push packages and apps to be opened |
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Funding Early Years
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Initial payments and the formation of a trend | Payment Target Advertising | Main content/app main pop-up/push |
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the middle of funding
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New inflows and re-convincing interested customers | Target Advertising | Pushing Multi-Content and Kakao Talk |
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Right before the end
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Last payment inducement | Target Retargeting | Funding Package, Push, Coupon |
Coming to Open: When to Gather Your Waiting Supporters
During the scheduled opening phase, notification application is set as an advertising goal and the core functions of the project, problems experienced by customers, and notification application benefits are delivered. Target advertisements can steadily attract new customers, and if necessary, you can expand your notification application within Wadiz by using the package or app push.
Funding Early: When to Connect Interest to First Payment
When the project is opened, the subject matter of the target advertisement should be changed using the message below, and the goal should also be changed from notification application to payment. If you want to focus your visit on the day of opening, you can use the main content or app main pop-up, and if you want to bring news directly to customers who have been waiting for the opening, you can use the app push together.
- Open today
- Early bird quantity limited
- You can get benefits if you participate now
- Wadiz Only Configuration
Midterm Funding: When New Inflows and Re-Persuasion Are Needed
If interest in the beginning of the opening decreases, the inflow and payment speed can naturally decrease. At this time, rather than stopping all advertisements, you can use advertisements by distinguishing messages to be sent to customers who are new to you and those who have already seen the project. During this period, we suggest maintaining new inflows with target advertisements, repeated exposure within Wadiz with multi-content, or guiding the project's performance and benefits in detail with KakaoTalk push.
- First-time customers: Key features, usage scenes, differences from existing products
- Customers who showed interest: Achievement Rate, Review, Ranking, Additional Benefits, Popular Rewards
Immediately before the end: when to deliver the last reason for participation
Just before the deadline, you should clearly communicate the remaining time and last benefits as below, rather than explaining the product at length from the beginning. So, you can leverage targeted retargeting and push advertising for customers who have shown interest but haven't paid yet, and complement your last switch with a funding package or booster coupon.
- Closing D-3
- The end of the day
- The last early bird
- End of Additional Coupons
- Remaining quantity and delivery schedule
4. Please judge the performance of the advertisement by the appropriate indicator
If you executed the ad, you shouldn't just check if there were a lot of clicks. We need to see indicators that fit the stage of the project and the purpose of the advertisement.
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Steps and Advertisements
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Indicators to check first
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What to check together
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Target ads to be opened
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Notification Application CPA | Click Rate by Material, Visit Details Page |
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Target advertisement for this funding
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Payment CPA/ROAS | Payment weight by customer unit price and rewards |
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Display Advertisement
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Number of exposures and clicks | Changes in notification application and payment before and after advertisements |
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a push advertisement
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Click count | Increase notification application and payment immediately after shipment |
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Advertising right before the end
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Switching payments | Coupon usage, last reward sales |
If the ad results are not good, check it out like this
- If you have a lot of exposure but few clicks, check the → image and the first sentence.
- If you have a lot of clicks but few notification requests, check the → product description and notification application benefits.
- If you visit a lot but pay less, check the → Rewards price, composition, shipping, and detail page.
- If there are a lot of departures after the push click, make sure that the benefits highlighted in the → message match the details of the page.
- If the scheduled opening performance was good, but the sales were low, → Check if there were enough ads and messages for payment purposes after opening.
Advertisements are both a means of generating sales and a data that identifies which customers respond to which images and messages. Use one result for the design of the following materials and rewards.
5. Will weekend advertisements be less efficient?
It's easy to think that advertising efficiency will be low due to fewer Wadiz visitors on weekends, but if you make good use of weekend advertising, you can make high performance!
In previous operational cases, main content, app main pop-up, and KakaoTalk's sole push recorded similar or higher clicks and transitions on weekends than on weekdays. In particular, some display products may be subject to lower weekend and holiday rates than weekdays, making it an attractive option to use the core ground with a limited budget. When reviewing weekend advertisements, check the requirements below first.
- Is this a product that my client will be interested in over the weekend?
- Is there a reason to act on the weekend such as opening or closing?
- What are the current prices and discount conditions compared to weekdays?
- Can I reserve the display and push account I want?
6. Check the advertising package if it's a project to participate in the exhibition
The special exhibition advertising package is a product that combines special exhibition banners, display advertisements, app push, and KakaoTalk push. You can discover projects in the exhibition banner, check products and benefits with push messages, and create a flow of meeting again in main or multi-content.
If the advertising package for the exhibition is appropriate
- When you want to get attention as a representative project of the exhibition you're participating in
- When there are benefits or limited rewards for special exhibitions
- When the theme of the special exhibition, such as the season, holidays, and gifts, and the timing of use of the product are well matched
- When you plan to run a combination of push and display ads
The package composition, price, recruitment schedule, and application method vary for each exhibition, so please check the latest conditions of the exhibition you will participate in.
7. If advertising is difficult, use professional suggestion services
Even if you know the advertising products, it's not easy to decide where and how much to allocate the budget. In particular, if you need to operate target advertisements, display advertisements, and push advertisements together or secure popular accounts in advance, you need to design the entire schedule first.
If this design is difficult, you can use the Wadiz ad suggestion service! The advertising proposal service is a service in which the person in charge of advertising reviews the project and budget and proposes a media mix that combines target, display, and push advertisements. The minimum budget you can apply for, free offers, and discounts may vary depending on when you operate, so be sure to check the latest conditions!
It's suitable for this kind of maker
- When it is difficult to select a product and design a schedule because it is the first time to run an advertisement
- If you want to run two or more types of advertising together
- If you need to allocate a relatively large advertising budget step by step
- If you want to secure a popular schedule and account for display and push advertisements in advance
- If you need a comprehensive plan including special exhibitions or special advertisements
The core of advertising operations is "order" rather than "product"
In order to operate Wadiz ads efficiently, it is important to divide the role of ads according to the stage of the project rather than choosing the most expensive product.
- We're going to gather notification applicants through targeted advertisements
- In the early stages of funding, pay messages and display advertisements concentrate your visit
- In the middle of the year, we divide new and existing interested customers and persuade them again
- Immediately before termination, induce the last action with push and closing messages.
If you don't use all of your advertising expenses at one point and allocate your next budget while checking your goals and performance at each stage, you can run more systematic funding advertisements.
※ The price, application conditions, discounts, shipping size, and planning exhibitions of advertising products are subject to change. Please check the current operating conditions at the advertising center and each latest content before execution.
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Frequently Asked Questions
Q. How much is the budget for the Wadiz commercial?
A. In the case of performance projects, 10% to 30% of the expected recruitment was often used for advertising, and it is suggested to start with 10% to 20% at first and adjust according to the results. However, the appropriate budget varies depending on the customer unit price, margin, customer holding, and conversion rate.
Q. Should I use all of the Target, Display, and Push ads?
A. It's not a must. If the budget is low, it is appropriate to secure new inflows with target advertisements first and add display advertisements or push advertisements at important points, such as on the day of opening or right before closing.
Q. When should we start advertising?
A. In the latest step-by-step guide, we propose a flow of starting targeted advertisements around D-14 scheduled to open and focusing on the budget in the week immediately before opening. Please check the schedule earlier as the display and push ads may be limited to your account.
Q. Do I have to continue with the target commercial after opening?
A. If you want to maintain the influx of new customers, you can still operate after opening. However, you should not use the notification application message scheduled to open as it is, but change it to a message that emphasizes payment and early bird benefits.
Q. Are weekend advertisements less efficient than weekdays?
A. That's not always the case. Some products have received similar or higher responses on weekends than on weekdays, and weekend charges are applied separately. However, there are differences depending on the category and customer behavior, so check the latest prices and actual transition data together.
Q. Is running an ad guaranteed high sales?
A. No, it's not. Wadiz's project data confirmed that projects that actively used advertising tended to record higher recruitment, but this does not mean that sales are determined solely by advertising. Other factors such as product competitiveness, reward composition, detailed pages, and customer reviews also affect it.