A Comprehensive Guide to wadiz Ad Types | A Guide to Choosing Targeted Ads, Display Ads, and Push Notifications
Updated: September 16, 2026
The difference between target, display, and push advertisements
Utilization Guide
I want to let more supporters know about the project, are you at a loss on which ads to choose? Wadiz advertising can be divided into three main categories depending on 'who, where, and how to inform the project'.
- Target ads look for new potential customers on Facebook and Instagram.
- Display ads prominently expose the project to supporters who are using Wadiz.
- Push advertisements deliver projects and benefits directly through app notifications or KakaoTalk messages.
If you summarize it in one sentence, it's like this. Target advertisements bring new customers, display advertisements increase the chance to be found in wadiz, and push advertisements convey the reason to act now. In this article, we will look at the differences and selection criteria of the three advertisements, how to set them ourselves, and how to use them in each stage of the project.
You'll find out when you read this
- What problems do Target, Display, and Push Ads solve
- Target, budget, and material standards to be determined when setting the target advertisement directly
- Out of the six display advertisements, the product that fits the project right now
- How to combine ads step by step from scheduled to close
1. 30 seconds of Wadiz ad type comparison
The three advertisements have different clients, so the timing of their relationship is different. Compare first in the table below.
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Type of Advertising
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Mainly meeting customers
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a key role
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recommendation point
|
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Target Advertising
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Facebook/Instagram Potential Customers | New customer inflow, notification application and payment conversion | Continued operation from scheduled opening to main funding |
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Display Advertisement
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Wadiz App and Web Users | Wadiz's internal exposure and expansion of visits | Right before the opening, on the day of the opening, right before the closing |
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a push advertisement
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App push recipients, Kakao Talk channel users | Directly communicate benefits and closing information | On the day of the opening, the traffic jam, right before the closing |
If you're worried about something like this, choose it like this
- If you need new customers who don't already know the project, → Target Ad
- If you want to expose your project to more supporters within the Wadiz, → Display Ads
- If you want to encourage immediate action for customers who are hesitant to apply for notifications or pay, → Push Ad
- If you want to continue the project's growth in a stable manner, → operate as a target advertisement, and add display advertisements and push advertisements at critical points
Advertisements are not the only way to choose one. Depending on the current stage of the project and the issues you need to solve, you can combine different advertisements.
2. Target ads looking for new potential customers
What is Wadiz's target commercial?
Wadiz Target Ad is a way to expose ads by finding potential customers who are likely to be interested in my project on Facebook and Instagram. Based on Wadiz's supporter behavior data and Meta AI, Wadiz's target advertisement automatically learns highly responsive customers, exposure locations, and timing. Therefore, makers can set advertising goals, budgets, duration, and materials and focus on creating an environment where AI can learn.
If you are curious about the good situation and detailed mechanisms of using target advertisements, please check the basic guide for target advertisements.
How to set the first target advertisement
When you first start a targeted advertisement, we prepare four things. You can check in detail how to set it yourself in the target advertisement setting method.
1) advertising objectives
If you're planning to open, choose to apply for notification, and if you're doing main funding, choose to pay.
2) Budget and Operating Period
The latest guide recommends operating at least 100,000 won per day and at least five days. Rather than judging advertisements by the results of a day, it is important for AI to secure time to learn data.
3) different advertising materials
It's good to prepare about 5 materials that combine images, videos, and copies. Register at least three, and share your message's perspective as follows.
- Problems that customers experience
- Key Features of the Product
- Differences from existing products
- Confidence factors such as reviews and figures
- Price, Coupon, Early Bird Benefits
4) Connecting Advertisement to Details Page
The products and benefits emphasized in the advertisement should be shown right on the first screen of the detailed page. Supporters who click on the advertisement are more likely to leave when they meet other content.
When you check your performance, look at it in this order
Target advertisements are easier to find problems by checking them in the order below, rather than just looking at sales compared to advertising costs.
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Inspection sequence
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Questions to check
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If it's low, I'll look at it first
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CTR Click Rate |
Has the material caught the customer's attention? | advertising material |
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CPA Cost per conversion |
Did the customer who clicked go all the way to notification application or payment? | Details Page and Benefits |
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ROAS sales as a percentage of advertising expenses |
How much did advertising costs translate to actual sales? | Rewards Configuration |
If the click rate is low, look at the material, if there are many clicks but few conversions, look at the detailed page and benefits, and if the payment is lower than expected, look at the reward composition first. However, if you change your budget and materials frequently during the advertising operation, your learning can become unstable. It is recommended to allow at least a one-day term after setting up or modifying the material anew.
If you want to take a deeper look at the target advertising strategy
If you want to know how to continue target advertising from the scheduled opening to the main funding and how the step-by-step message should be different, take a look at the seminar's core summary together.
3. Display Advertisement Raises Attention in Wadiz
What is Wadiz Display Ad?
Display ads are ads that prominently expose projects to supporters who are using the Wadiz app and the web.
Unlike targeted ads that find new customers on Facebook and Instagram, it helps supporters who have already visited Wadiz discover projects. It is good to use when you need to focus your visit, such as on the day of opening or just before closing, because you make a reservation by choosing a specific date and exposure location.
How to select display advertisements by goal
Display advertisements have different positions and roles that are exposed to each product. Choose the right product for the stage of the project now.
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an advertising product
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a key role
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recommendation point
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package to be opened
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Expand notification applications by intensively exposing projects scheduled to open | Starting from the beginning of the opening, right before the opening |
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App Main Pop-up
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Quickly notify the project immediately after the app is launched | Right before or on the day of the opening |
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Main content
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Big visits concentrated at the top of the Wadiz home | The opening day and the beginning of Bon Funding |
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Multi-content
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Repeated project exposure to multiple wadiz areas | Expected to open and overall main funding |
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Multi-board
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Helps rediscover projects at different points of contact | In the middle of the main funding |
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a funding package
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Top of the funding list and near-closing messages drive payments | Deadline 3 days before closing |
If multiple areas require repeated exposure: multi-content
You can use it when you want to show the project repeatedly on multiple screens in Wadiz. It fits well when you want to increase notification applications and project awareness together, or supplement the inflow in the middle of main funding.
If you want attention the moment you open the app: App Main Pop-up
It is exposed in the form of a pop-up immediately after the app is executed, which is advantageous for increasing project awareness and visits in a short time. Use it when you need to quickly announce the news, such as right before the opening or on the day of the opening.
If You Want to Focus Your Open Day Visits: Main Content
It is an advertisement that introduces the project in the high-profile area of the Wadiz main screen. It fits well when you want to bring a lot of customers to the detail page on the day of opening or at the beginning of the main funding.
Looking To Expand This Funding Engagement: Funding Package
Expose this funding project at the top of the list, and when the deadline is close, it encourages participation with a message of 'imminent deadline' or 'closing today'. You can take advantage of it if the inflow has decreased since the middle of funding, or if you want to boost your pre-closing payments.
If You Want To Gather Notification Applicants Before Open: Package To Open
It is a product that intensively exposes projects scheduled to be opened in Wadiz to secure notification applicants. If you want to create a foundation for initial participation on the day of the opening, use it from the beginning of the opening schedule.
Check the display commercial before it starts
- Popular products and dates can be closed quickly, so book in advance after approval of the first review of the project.
- For products that require separate materials, check the image and phrase specifications first.
- Considering the material review and revision time, please do not register on the imminent date of issuance.
- Compare exposure and clicks, as well as notification applications and payment changes before and after advertisements.
- If you need to secure new external customers, consider target advertisements together rather than operating display advertisements only.
4. Push ads asking supporters to act directly
What is a Wadiz push ad?
Push advertisements are advertisements that directly communicate projects and benefits to supporters to elicit actions such as notification applications or payments.
You can use the app push if you want to keep the news short and fast, and Kakao Talk push if you want to explain the product, reward, and benefits in detail along with the image.
The difference between app push and KakaoTalk push
The amount of information that the two products can contain with the customers they meet is different.
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Sortation
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Push App
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Push KakaoTalk
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To be delivered
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Wadiz App Installation and Push Receiving Consent | Wadiz Kakao Talk channel user |
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Message Format
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Representative images and short phrases | Image and relatively long description |
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a key advantage
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Short and fast delivery of important news | Product, rewards, and benefits fully explained |
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recommendation point
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Early on the opening day | Midway through funding, just before closing |
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Purpose of recommendation
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Immediate visit and induce action | Revisit and pay for high involvement customers |
How to Create a Push Message by Project Step
Even if it's the same push, the information to be contained is different for each step.
- Scheduled to open: Please explain what the product is and let me know the benefits of applying for notification and the date of opening.
- On the day of opening: I deliver the early bird quantity and the fact that the project I've been waiting for has been opened.
- Mid-funding: Show me the performance of your project and why you should be interested again, such as your current achievement rate, reviews, and rankings.
- Immediately before closing: Let's know the exact end time and last benefits to drive action.
Instead of just emphasizing the discount rate, the push message should first explain what kind of product it is and what kind of problems it solves for the customer. Please accurately indicate the duration, target, and usage conditions of the benefits.
When should I use the Kakaotalk solo push?
Kakaotalk exclusive push is a product that delivers a single message to customers who are likely to be interested in the project based on supporter activities. In particular, at this funding stage, customers who have not yet paid after applying for notification can be encouraged to revisit, and they can also use it to focus on appealing the appeal and benefits of the product midway through and right before the deadline when participation is stagnant.
5. Commercial combinations recommended for each project stage
It is easier to understand the role of each advertisement by connecting it to the flow of funding rather than seeing the types of advertisements separately.
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Project Phase
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a key goal
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a recommended advertisement combination
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the beginning of the opening
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Get new customers and notification applicants | Target advertisement for notification application + package to be opened |
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Right before the opening
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Whether it's an open day or not | Target ads + package to open + push apps |
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On the opening day
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Focus on initial visits and payments | Payment Target Advertisement + Main Content or App Main Pop-up + App Push |
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the middle of funding
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Decreased inflows and supplemented payment congestion | Target advertisement + multi-content and multi-board + KakaoTalk push |
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just before the deadline
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Expand last payment conversion | Target advertisement + funding package + KakaoTalk push |
You don't have to run all advertisements at the same time. The first thing to do is to find the parts that are lacking the most in the current project.
- Target ads if not many people know the project yet
- Display ads if there is an influx of ads, but there is a lack of exposure inside the wadiz
- Notification applications and visits are sufficient, but if payment is stagnant, push advertising
- If you want to increase inflows and transitions together on a critical date, a combination of two or more
The key to Wadiz's ad is not to use a lot of products, but to choose the right advertisement at the right time for the problem of the current project.
If you need to meet new customers, look at target ads, display ads if you need to increase your attention within the Wadiz, and push ads if you need to communicate directly why you need to act now.
By clearly dividing the role of advertising and naturally connecting it from scheduled opening to closing, we can establish a more systematic funding advertising strategy even within a limited budget.
※ The price of the advertising product, the size of the shipment, the location of the exposure, and the available reservation schedule are subject to change. Please check the current conditions in the Wadiz Advertising Center and each latest guide before the actual execution.
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Frequently Asked Questions
Q. What is the biggest difference between targeted and display ads?
A. Target ads are ads that look for new potential customers on Facebook and Instagram, and display ads are ads that expose projects to customers who are using the Wadiz app and the web.
Q. Can I choose just one Wadiz commercial?
A. It's possible. However, each advertisement has a different problem to solve. Target advertisements are good for new customer inflows, display advertisements for internal exposure to Wadiz, and push advertisements for inducing behavior at a specific point in time.
Q. If I have a small budget, which advertisement should I start with?
A. First, check out the biggest problem with the project. If you don't have enough visitors, you can consider target advertisements, display advertisements if you want to focus the inflow on the opening or closing date, and push advertisements if you want to induce payments from customers who have already shown interest.
Q. How long should the target advertisement be operated?
A. The latest Wadiz guide recommends operating at least 100,000 won per day and at least 5 days. However, the actual budget and duration should be determined according to the project's goals and the entire marketing budget.
Q. When should I book a display advertisement?
A. Popular products and dates can be closed two to three weeks in advance. It's better to check in advance when the desired schedule is set after the first review of the project is approved.
Q. Is the payment guaranteed if I send a push ad?
A. No, it's not. Push advertising is a means of direct message delivery to induce action, but it does not guarantee message reception or conversion performance. We need to check the product competitiveness, messages, benefits, and detailed pages together.