How to Create wadiz Targeted Ad Materials | How to Use Images and Reels, and Reports by Category
Updated: September 16, 2026
Five methods of composition of target advertising materials
High performance case summary by category
To increase target advertising performance, we need to prepare advertising materials with different motives before increasing advertising costs. Advertising machine learning learns which material works well for a person by comparing responses to multiple images and videos, so you can improve your performance by using advertising materials that present different reasons, such as problem solving, functioning, comparison, trust, and benefits, rather than advertising that only changes phrases on similar images.
If you're preparing an advertisement for the first time, aim for the next composition.
5 different motivations for buying + mix image and release + copy for the project phase
You'll find out when you read this
- How many advertisement materials should be divided into what motivation to buy
- What proportion of images and 9:16 reels should be mixed
- How to extend one good material to multiple versions
- Where can I actually see a good advertising case in my product category
1. Find the ad material guide I need now
From makers who don't know what kind of advertising materials to makers who are curious about high performance cases by category. Find a guide that fits your current concerns first.
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My current worries
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First, the content to watch
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What you can find out
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| I don't know how many commercial materials I should make | 5 Image/Release Configuration Guide | Composition of 5 materials and recommended image and video for each purchase motive |
| I want to see a good commercial in my product category | Collections of High Performance Materials by Category | 8 reports from beauty to kids and pets |
| I want to quickly plan the commercial copy and scene | WAi Advertising Materials Production Strategy | Questionable copy, situation visualization, data utilization prompts |
2. How many advertisement materials and what content should we prepare
At first, we recommend that you prepare at least five different advertising materials. Data shared by Meta showed 32% improvement in performance when visually differentiated materials were used, while only 2% of visually similar materials were used. Advertisements using both images and videos also showed higher performance than those using only a single format.
It's not just five numbers that matter. Among the two material types below, advertising machine learning is the second best to compare and learn.
- 5 materials that only changed the same photo + phrase
- 5 Materials Showing Different Reasons for Buying
*The above is data based on Meta data, and the actual results may vary depending on the category, target, and advertising material.
5 Material Types by Motivation to Purchase
Even the same product has different reasons for wanting to participate in funding. Someone is trying to solve the inconvenience, someone is interested in new features or price benefits. It is easy to plan various materials if you divide the advertising materials according to the motivation for this purchase. Details can be found immediately in the five composition methods of image and release advertising materials.
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Material Type
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the motivation for purchasing supporters
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What I'm going to show you
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Problem Solving Type
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I want to solve the inconvenience I'm experiencing now | Uncomfortable situations and resolution scenes before using the product |
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Functional demonstration
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I want to check out the new features for myself | The process by which the core functionality actually works |
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Comparison/Costability ratio
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I want to find a better choice than an existing product | Differences in performance, price, time, and configuration |
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Reliable type
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I want to choose a proven product | Post-examination, certification, and development process |
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benefit type
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I need benefits that I can only get now | Early bird, coupon, limited quantity, deadline |
Example: Easy-to-clean tumbler
- Problem-solving type: The inconvenience of remaining coffee smell even after washing every day
- Functional demonstration: The actual process of carrying and cleaning coffee
- Comparison and cost ratio: Coloring differences between general stainless steel and coating products
- Reliable: 30-day use test and live-action review
- Benefit type: Early bird limited to 100 people on the first day of opening
3. What proportion should we prepare for the image and relaxation
You can also register five images alone. However, considering various exposed ground and users, it is better to prepare images and vertical images together. If it is difficult to produce a video, you can start with 1 vertical video + 4 images.
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Number
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Formatting
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recommended materials
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1
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9:16 video with audio | Functional demonstration |
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2
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9:16 video with audio | Actual use or benefit type |
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3
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4:5 Image | Problem Solving Type |
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4
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4:5 Image | Comparison/Costability ratio |
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5
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1:1 Image | Reliable type |
4. How to make a Reels commercial
The key in the Reels and Story commercial is to catch the eye from the first scene, which is often called 'hooking', rather than the long product description.
1) Make it in a 9:16 vertical shape
Use the 9:16 ratio to fill the Reels and Story Screen. If you plan to transform a single image in multiple proportions, you'd better place the product and the person in the center of the screen.
2) Stop in the first two seconds and show the core in three seconds
Here's an example of the first scene.
- Are you repeating this move every day?
- Are you still using it for 10 minutes each?
- Listen to the noise difference from regular products
- 30 people used it for 4 weeks
3) Use audio and subtitles together
Use voice, sound effects or background music, but show the key phrases in subtitles so that people who turn off the sound and watch can understand the content.
4) Use the safety area in the center of the screen
Account name, description, and button may overlap at the top and bottom of the Reels screen. Place the product and core copy centrally to make sure it is not obscured.
5. How to make an image advertisement
Good image advertising shows the strength of being understood at a glance over pretty product photos. You can check the material data by category with the actual material.
Just put one message in one subject
If you put the product name, five functions, price, reviews, and events all in one image, it's hard to know what to watch. Choose one role for each material.
- Showing the uncomfortable situation
- Showing the Strongest Features
- Compare differences with existing products
- Show your review or test results
- Showing limited benefits
Think about the usage before the product
People who watch advertisements wonder how their daily lives are different than the product itself.
- Tired Morning → What's changed after using the product
- Unorganized Space → organized space with products
- Inconvenient Traditional Usage → Simple Use of New Products
The copy should explain the role of the image
Rather than "introducing a new product", please show the problems and changes in detail.
- Are you still looking for tools every time you install them?
- The installation will be over in three seconds
- Check the noise difference from regular products
- It's only for 100 people on the first day of opening
When you use the numbers and test results, you need to have data that can actually be verified.
6. How to extend good materials to multiple versions
You don't have to film a new one every time just because you run a variety of materials. You can expand your images or videos with good performance in the following ways.
Change the first two seconds and the first sentence
Start the demonstration video of the same function differently like this.
- an inconvenient question
- a key figure
- The scene where the product works
- an actual review
- a limited benefit
Even if the text video is the same, it can be used as a new test material if the motivation for purchasing is different from the first scene.
Change ad formatting
- Capture the strongest scene of the video and make it 4:5 image
- Make a vertical image by adding copy and audio to the detailed page GIF
- 1:1 trust material transforms into 9:16 late-stage reels
- Separate long product images into short images by function
Rather than just changing the screen ratio, it's better to change the first scene and the core message together.
7. Ad copy by project stage
The core advantages of the product are the same, but the reasons for the supporters to act vary from time to time.
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Project Phase
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What to highlight in the ad
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Scheduled to open
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Problem situation, core features, notification application benefits |
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Right before the opening
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Open date, early bird, limited quantity |
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The first three days after opening
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Achievement status, actual benefits, participation in funding |
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In the middle of the main funding
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Review, use scene, test/verify data |
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Close to the deadline
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End date, last benefit, coupon expiration |
You can change the copy of the demonstration video of the same function like this.
- Coming to Open — Apply for Notification and Meet First
- Open Day — Open today, check out first-come, first-served benefits
- Midway through main funding — Reveal the reviews of actual supporters
- Close — 3 days to end, project limited benefits are about to end
8. Advertising Materials Report by Category
Each category has different scenes and reasons for purchasing that supporters see as important. The report below is a series that analyzes the high performance of Wadiz target advertisements by category in the first to third quarters of 2025. Please select the category closest to the project to see it.
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Category
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Advertising Materials Report
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Beauty
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The formula for selling beauty ads |
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Tech and home appliances
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The formula for tech and home appliance advertising sold |
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Fashion
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the formula for fashion advertising sold |
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Home Living
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The formula for Parly's home-living advertising |
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Food
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the formula for food advertising sold |
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Sports and outdoor
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Official for sports and outdoor advertising sold |
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an e-book class
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Official formulation of e-book and class ads sold |
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Kids and pets
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The formula for selling kids and pet ads |
9. Planning advertising materials with WAi
WAi can be used to reconstruct the information on the detailed page into advertising copies and scenes. If you activate 'Ad Recommendation AI' in WAi or enter a question related to the ad as below, it will provide an ad-related guide for the maker's project based on the actual funding ad data. Be sure to take a look at WAi's advertising material production strategy to increase advertising cost efficiency by 5x!
1) Create a question-type copy
Rather than explaining the product specifications, turn the inconvenience experienced by the target into a question.
Our product is [product name] and our main customer is the one in [target's situation].
Please suggest five copies of the question-type advertisement that will immediately remind you of the inconveniences they usually experience.
Each copy deals with only one problem, and don't use exaggerated expressions.
2) Visualizing troubleshooting situations
It makes the difference between before and after using the product into an advertising scene.
Please suggest 3 commercial images or 9:16 video compositions to prepare for uncomfortable situations before using the [Product Name] and different situations after using it.
Please also write the first 2 seconds scene, when the product appears and a short phrase to put on the screen.
3) Create a data-driven copy
We use figures that can be checked, such as the results of the test, funding performance and reviews.
Please make 5 reliable advertising copies using only the data below.
Don't make any numbers or effects you didn't provide, just indicate what grounds each copy used.
Test results: [Content]
Certification: [Content]
Actual Review and Funding Performance: [Content]
Rather than using the phrase made by WAi as it is, the maker must finally check whether the actual product information matches the evidence. In particular, check the review criteria before advertising for phrases related to efficacy, first and only, comparison figures and certification!
Ad Materials Guide at a Glance
- To create 5 base materials, image and release configuration guide
- Report on advertising materials by category if you need a case for your product
- If copy and scene planning are difficult, WAi advertising material production strategy
Rather than trying to make one perfect ad from scratch, prepare about five materials with different reasons for purchase and compare their actual reactions. The starting point for steadily increasing advertising efficiency is to expand the first scene, copy, and format after finding good materials.
What if you're not a maker yet? Making My Project
Frequently Asked Questions
Q. Do I need five materials for the target advertisement?
A. I recommend at least five different materials. If it is difficult to make five from the beginning, start with at least three, but don't just change the wording of the same image, and try to organize the purchase motivation and format differently.
Q. Can I just register the image material?
A. It's possible. However, if you use images and videos together, you can show advertisements to more diverse pages and users. If possible, prepare at least one 9:16 video with audio.
Q. What do I do if it's hard to film a video myself?
A. You can make a short vertical image by adding movement, text conversion, and audio to the existing product image. There is also a way to utilize the core scenes of the detailed page GIF or the existing product video.
Q. If I make the same video with multiple screen ratios, is it a different material?
A. It can be exposed to various pages, but if the purchase motivation and message are the same, it's hard to see it in a completely different material. Change the first scene, core copy, and action request along with the screen ratio.
Q. When should I replace the material?
A. It's better to check the response for at least 24 hours before making a decision. If you replace it too often, the learning may not go far enough. Keep good materials and replace low-efficiency materials with new concepts.
Q. Can I use one advertising material throughout the project?
A. You can maintain the core scene of the product, but it's better to change the copy and CTA according to the project stage. There are different reasons why supporters should act in the middle of the main funding and near the deadline.