A Comprehensive Guide to Writing Wadiz News Posts | Content, Events, and Publication Schedule by Funding Stage
Updated: September 16, 2026
Let's start with the maker who's new to the news
Notification applications and makers who want to increase funding conversion!
a summary of how to write new news
Just releasing the project doesn't keep the supporters interested. This is because supporters who have applied for notification or have picked up a project can forget the project over time. At this time, the Wadiz news is a function that can bring attention back and convey the reason to participate.
In actual Wadiz data, 45% of supporters who received news notifications returned to the project page, and 4% even completed funding payments. The group that visited both the open schedule and the new news at the main funding stage had a 13% notification application and payment conversion rate. The new news is not just a notice, but a free marketing tool that continues to engage with supporters and leads them to participate in funding, so I recommend you to use it well throughout the scheduled opening and main funding stages.
1. What news guide do I need now?
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My current worries
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Shortcut Details
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What you can find out
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| I don't know what the news is | New News Basic Guide | Role of news, notification target, creation cycle |
| I wonder if it really paid off | News effect data | Project Revisit Rate, Payment Conversion Rate, and Efficiency Measurement Method |
| There's no material to use without an event | 4 types of storytelling content | Making Story, Rewards Guide, Achievement News, FAQ |
| I don't know what kind of event to do | 4 types of news events | Notification application, support signature, experience group, 72-hour event |
| It's hard to design event conditions | News Event Design Guide | Method of setting purpose, period, benefit conditions, and performance indicators |
| I don't know when to write any news | New news calendar by funding segment | Issue schedule from the scheduled opening to the end of the event |
| I'd like to gather reviews as a group | Wadiz Experience Group Operation Guide | Recruitment, selection, delivery, reviews and privacy management |
2. How should I start the news?
Instead of trying to write a lot of content from the beginning, choose the following three first. Find out more information in this basic news guide
2-1. Choose one purpose of this news
It's good to include only one purpose and one action in one news.
- I want to gather notification applicants
- I want to increase trust in projects and products
- I want to increase participation in initial funding for the opening
- I want to induce support signatures and external sharing
- I want to deliver the delivery and payment information accurately
If you request multiple actions at once, such as "Please apply for notification, sign support, and leave comments," it becomes difficult to determine what to do first. If you hold several events, please share new news for each purpose.
2-2. Send only the necessary information to the supporters
You can send new news notifications to each person who shows interest in the project.
- Notification application and steam supporters: Open schedule, limited benefits, and reward selection information
- Support Signature Supporters: News of Open, Project Performance, Funding Participation Guide
- Funding Engagement Supporters: Payment, Production Process, Option Changes, Delivery Schedule
- Full Supporters: Important Project Updates and Events
2-3. Please tell me when and when it's due
It's better to write down the date and time accurately than "open soon" or "it's until this week."
The project will open at 2 p.m. on September 25.
If you complete the funding by 2 p.m. on September 28, you will receive a limited benefit.
3. What new news should I write for each stage of funding?
The following is the basic schedule based on the 14th day of the scheduled opening and the 21st day of the main funding. Reduce the number of cases or adjust the timing to suit the actual project period.
You can find out how to write new news for each schedule in the entire new news calendar guide.
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Time of publication
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recommended news
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Goal
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Open D-14
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Notification Application Event | Securing interested supporters to return on opening day |
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Open D-11
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Behind the Making Story and Development | Building trust in products and makers |
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Open D-8
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Rewards Configuration and Options Guide | Solve the supporter's choice concerns |
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Open D-4
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Experience group or support signature event | Securing post-mortem or external spread |
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Open D-1
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Open date and time information | an imprint of an open schedule |
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On the opening day
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Open notification + 72 hour event | Encourage initial funding participation |
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Day 3 of Bon Funding
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Thank you + achievement news | Spreading initial mood and expectations |
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In the middle of the main funding
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reviews, certifications, votes, new stories | an out-of-the-way call to attention |
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Shutdown D-2 to D-1
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Closing Notice + Last Benefit | Support last participation decision |
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2 days after closing
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Termination/payment information | Prevention of Payment Failure |
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1 week after closing
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Production process + shipping schedule | Sharing progress and maintaining trust |
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After the shipment has been completed
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Shipment completed + review notification | Securing reviews and connecting to the next project |
4. What should I wear on days when there are no events?
The news can be divided into event-type content that informs benefits and storytelling content that builds trust. Even if you don't provide freebies every time, you can continue the story with the following four materials. If you want to check the detailed writing method for each material, please refer to the storytelling new news writing method.
① Making Story
Rather than just showing the finished results, introduce the process of discovering and improving the problem. Rather than simply listing the failures, you need to explain how trial and error improved the product to give credibility.
② Rewards Guide
Rather than repeating the specs in the story, please help the supporter choose the configuration that suits him.
- What kind of person is each reward suitable for?
- What is the difference between a single product and a set?
- What configuration do you need for first time users?
- Are there any incompatible products or precautions?
③ news of accomplishment
Rather than writing down the achievement rate and appreciation, please let me know what changes this achievement.
④ FAQ
Please gather repeated questions in the comments and inquiries and answer the conclusion first.
5. What events do you need if you want to increase your funding performance?
It's important to judge first what your current project lacks rather than the event name!
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the present need
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Recommendation Event
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Key Participation Conditions
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| Securing notification applicants | Notification Application Event | Apply for notification + participate in funding |
| Get reviews and trust | Experience Group Event | Product Experience + Review |
| Expansion of Initial Payment for Open | a 72-hour event | Payment completed within the period |
| Spread outside and secure support | Support signature event | Supporting signature + supporting comments |
It's important to see at a glance "who, how long, what they do, what they benefit from" in every event guide. Find the right events for your project and follow our guide to design event duration and benefit conditions to prepare events for your own project!
6. When should the experience group event be held?
Experience groups are suitable for products that show their strengths only when experiencing them directly, such as feeling, taste, and texture. If you want to take advantage of the reviews on the day this funding starts, it is recommended to secure at least 9 days from recruitment to writing reviews.
Rather than having to provide a lot of samples unconditionally, you can start by securing 5 to 10 specific reviews according to the unit price and operating conditions of the product! Please guide the review to be written in the project community rather than the new news comments so that supporters can easily find it over time. Create an experience group event through a guide for recruiting, selecting, and operating the experience group!
7. How can I check the results of the news?
Every new news should be checked for the same indicators as the first purpose set.
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the purpose of news
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Indicators to check
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| Expand notification applications | Increase in notification applications before and after issuance |
| project inflow | Number of visits for 24 hours and 72 hours after issuance |
| Expand Initial Payment | Number of payments made in 72 hours since opening |
| Experience group operation | Number of community reviews |
| external diffusion | Number of support signatures and supportive comments |
| Transition before closing | Post-issuance payment flow |
According to the Wadiz data, supporters who came in at 2-4 p.m. had the highest rate of completion of payment at 5%. However, this is an overall average, so it is more accurate to compare the characteristics of supporters of my project with the performance of each new news. Please also consider that the app push may not be sent out immediately between 9 p.m. and 8 a.m. the next day. For more information on how to increase news performance based on data, please refer to our new news utilization guide!
New News Guide at a Glance
- If you're new to news, a basic guide to news
- If you want to schedule an issue, the new news calendar for each funding segment
- If you need content
- If you prepare for an event, there are 4 types of news events
- If you run an experience group, a guide to the operation of the Wadiz experience group
Rather than a perfect piece of writing, a specific piece of news delivered at the moment of need can bring supporters back to the project. Check out the guide that fits the steps and goals of the project now and write your first news.
What if you're not a maker yet? Making My Project
Frequently Asked Questions
Q. How often should I use the news?
A. In the case of high funding, there were cases where new news was issued every 2-3 days. But there's no fixed answer. Rather than the number of cases, it is a priority not to empty important sections like the day before opening, right after opening, right before closing, and before and after delivery.
Q. Can I hold multiple events at the same time?
A. It's possible, but it's better not to ask for multiple actions in the news at once. If the purpose is different, such as applying for notification, signing support, and participating in funding, please divide each into separate news.
Q. Do I have to write new news even if there is no event?
A. Yes. Contents that answer supporters' questions like making stories, rewards selection guides, achievement news, and FAQs increase trust in the project.
Q. Can I succeed in funding if I write a lot of news?
A. New news is a means of bringing back interest supporters and conveying the reason for participation. The performance may vary depending on the attractiveness of the project, the composition of the rewards, the benefits, and the size of the existing interest. Please compare the new news visit and payment changes within my project rather than just looking at the overall average.