[100 Million Funding Club] 3 Product Page Strategies from Pival, the Probiotic Brand That Raised 90 Million Won in Just One Day
Updated: November 9, 2026
On nights when you’re craving a late-night snack, this diet probiotic is a convenient alternative to snacks—just open and enjoy. A brand that raised 90 million won on its first day alone with its diet probiotics. It’s Pival’s “Multi-Probiotics.” Pival laid out, step by step on its product page, the information supporters might want to know before participating in the funding campaign . They clearly explained everything—from why you should participate now to how it differs from existing products and the evidence backing its claims. In this 100 Million Funding Club, we’ll take a look at the three strategies Pival used to achieve funding in the hundreds of millions.
100 Million Funding Club · Pival’s Funding Results
| Funding Period | Funding Goal | Number of Supporters | Number of Notification Subscribers |
| 20 days (ends November 15) | 119.83 million won | 543 | 5,353 |
Reason for Success #1: Emphasizing First-Come, First-Served Benefits to Create a Reason to Participate “Now”
Fivale placed first-come, first-served perks at the very top of the product page and repeatedly announced the perks and participation window even before the campaign launched. Two days before the launch, they previewed the perks in a News update, and the day before, they reminded everyone of the launch time. On launch day, they held a live broadcast at 11:00 AM and unveiled a one-hour-only special offer, drawing in supporters who had been eagerly awaiting the event.
As a result, most payments on the first day came from those who had signed up for notifications, and approximately 75% of the total fundraising goalwas raised in just one day.
If you’re applying this to your project? Highlight the benefits on the first screen of the project details page, and clearly state the timeframe and conditions for receiving them.
By using wadiz’s Early Bird option, you can offer special perks for early participants. Check out the Early Bird Guide fordetailed instructions. |
Reason for Success #2: Showing at a Glance How It Differs from Other Probiotics
To get customers who have already tried various probiotics to choose a new product, it’s important to make it easy for them to understand how it differs from existing products. Pival addressed customers’ experiences with the question, “Have you seen no changes even after taking probiotics every day?” and then explained why it focused on Lactobacillus nisan. In particular, it used the intuitive phrase “"K-Lactobacillus with Maximum Survival Rate," an intuitive phrase, and comparison images to clearly convey the characteristics of this unfamiliar ingredient.
Even after the launch, they continued to help customers understand the product through News updates that explained why they chose lactobacillus and detailed the product development process. The more familiar a product is, the more important it is to address the frustrationscustomers felt with existing productsand highlight what makes your product unique, rather than simply emphasizing its benefits.
If you’re applying this to your project? Explain your core features in this order: “The inconvenience customers face → The reason behind it → How our product solves it.”
Starting with a problem customers are already familiar with makes it much easier to explain unfamiliar technologies and features. |
Reason for Success 3: Building Trust Through Patents and Manufacturer Certifications
When it comes to health-related products, even if the ingredients look promising, consumers are hesitant to choose them without credible evidence. After explaining what sets its products apart, Fiber immediately presented objective data to back up these claims. On the product detail page, it displayed the K-Lactic Acid Bacteria patent certificate and provided photos of the manufacturer Kolmar B&A’s factory, along with its HACCP certification and eco-friendly manufacturing facility certification. They used concrete evidence to demonstrate why the product is trustworthy—from the raw materials to the manufacturing process.
In their News updates, Fival also helped customers understand by explaining ingredients in simple, accessible language. Especially for products directly related to health, rather than simply emphasizing that they’re safe and trustworthy, be sure to provide objective evidence such as patents, certificates, and manufacturing facilities. Materials that customers can verify for themselves build trust in the product.
How can I apply this to my project? After introducing the key features, be sure to present supporting evidence to back up your claims.
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📌 Lessons from the 100 Million Funding Club
Showcase your product’s benefits in the customer’s own language
Pival highlighted the product’s unique selling points by addressing the frustrations customers had experienced with existing probiotics. They captured attention with the question, “Did you notice no change even after taking probiotics every day?” and explained the characteristics of Lactobacillus with simple language and visuals. They also provided patents and certification documents to give customers a solid basis for trusting and choosing the product. When explaining your product’s benefits, start with the language your customers actually use. Rather than listing complex technologies or ingredients, if you connect your explanation to the inconveniences customers face, you can convey your product’s unique selling points more easily.
wadiz TIP Look for frequently asked questions in the comments section for products that are launching soon and use them as subheadings on the product detail page. By explaining the product’s unique selling points right below that and including supporting evidence, you can address customers’ questions and build trust all at once. |
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Frequently Asked Questions
How can I get existing supporters to participate again?
Show them how it “connects to the product they’re currently using.” Instead of relaunching the same product, Fiber returned as a probiotic that can be taken alongside Multi-Fiber (Part 1). In fact, one out of every four supporters in this funding campaign was a supporter from Part 1, and most of them signed up for notifications when the product was scheduled to be launched soon and waited to join.
If you’ve opened an official online store after the funding campaign, where should you debut your new product first?
If it’s a new product that’s generating a lot of questions and anticipation, check the reaction first in a place where those questions and user experiences accumulate publicly. Even though Pival has been operating its official online store since the first campaign, it still unveiled its new product first through a wadiz funding campaign. One supporter even commented, “I’ve been buying it from the official site, but when I heard a new product was coming out, I snatched it up right away.”
Do diet products have to be funded only before summer?
Prepare your messaging to align with the moments when customers are actually concerned, rather than just following the seasons. Pival launched its first campaign in June and its second in late October, exceeding 100 million won both times. Comments on this latest funding campaign also reflected seasonal appetite concerns, such as “Fall and winter, when clothes get thicker and I feel like I’ll gain weight too” and “These days, as the seasons change, my appetite is about to go wild.”