[100 Million Funding Club] How Alliance Surpassed 100 Million on Its First Day with Lip Tattoos Priced in the 10,000 Won Range
Updated: November 4, 2026
There is a brand that has collected 100 million won within 12 hours of opening with one lip tattoo, and 170 million won in less than a week. It's Alliance, the 11th main character of the 100 million funding club. How did we achieve 100 million won in funding with cosmetics in the 10,000 won range? The secret is that one supporter paid for three on average. In this 100 million funding club, let's take a look at four strategies of Alliance that have made multiple products even at once.
100 Million Funding Club / Alliance Funding Performance
| funding period | the amount of money offered | Number of supporters | Number of notification applicants |
| 2026.10.30 ~ 11.15 (in progress) | 1.7 million won | 3,000 people | 110,000 viewers |
*This is a project in progress as of November 4, 2026, and its performance is subject to change.
Reason for Success 1. It attracted customers' attention with a color that didn't exist before
Liptatu is a product that colors the lips, so the colors that can be implemented are limited. In particular, calm colors tend to be colored dark, so most of them were vivid colors such as red and pink on the market. There weren't many options for customers who didn't look good with dark lip colors. Alliance paid attention to this very point. It presented a new option by developing MLBB colors that were difficult to find in existing liptattoo.
In addition to the honest confession that he even thought about giving up, he also revealed the process of developing new colors in detail. It combines complementary colors and repeats sampling several times, and contains the process of trying to realize a pretty color at any point in time of 3, 10, and 30 seconds.
The supporters' responses were also enthusiastic. For customers who hesitated to lip-tattoo because of the heavy color, there is finally a color to choose from. The new color gave existing customers a reason to re-fund and new customers a reason to try it for the first time. Even if the product has already been introduced, it is an example of showing that if customers fill their regrets, they can create new demand.
What if it's applied to my project? Show us how you improved the customer's disappointment at the top of the detail page.
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Reason for Success 2. I recommended color combinations so I paid for several products together
It's a 10,000 won product, but one supporter of Alliance paid for three on average. The key is to show you how to write together first. On the detailed page, we introduced recommended combinations by color and emphasized the charm of overlapping multiple colors. Rewards were also prepared from 1 to 3 configurations to 6 sets and tool packages, and up to 14 configurations were added at the request of supporters.
What if it's applied to my project? Show the advantages of using multiple products together, and organize the recommended combination into set rewards.
Composing rewards in various combinations broadens the choice of supporters. For more information, refer to the Rewards Guide. |
The reason for the success. 3. Showing how to create different moods, the product's charm has been enhanced
The mood of lip products varies depending on how you apply the same color. Alliance did not stop at introducing colors, but also showed a variety of directing methods that fit the desired atmosphere. We compared the color colors for 3 seconds, 10 seconds, and 30 seconds, and guided them step by step from pure light lips to clear lips and overlapping lips that are drawn and completed like liners. The attractiveness of the product has been enhanced by the fact that it can create various atmospheres with one product and that anyone can easily imitate it.
What if it's applied to my project? Please show me a picture or video of how to use the product in various ways.
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Reason for Success 4. Wadiz introduced a new color first
Alliance has been expanding its sales channels to home shopping since its first launch in Wadiz. Nevertheless, this new color was introduced first in Wadiz, and even made a Wadiz exclusive edition package, adding to the specialness that can only be met here. In Wadiz, where there are many supporters who want to try new products before others, "first release" and "limited edition" are enough reasons to wait for funding.
What if it's applied to my project? If you're planning a new product launch or a special collaboration, Wadiz will reveal it first.
During the scheduled opening period, raise expectations by informing you of the specialities of new products or limited editions in advance. |
📌 One must-have item from the 100 million funding club
Increase customer prices with recommended combinations and set rewards
Alliance highlighted the attractiveness of using multiple products together by showing recommended combinations by color. We've prepared various rewards to match this. If you can use several of my products together, try making a set reward tailored to your usage.
Wadiz TIP Check out the configuration you want in the upcoming opening If you want to know in advance which sets will get a response, try using the scheduled opening. If you reveal two or three compositional plans in the new news and ask them to leave their favorite combination in the comments, you can check the supporter's preferred composition before this funding. If there is little response, you can use it as a signal to check the composition or message. If you want to find a configuration that fits my product with a supporter, start your first project at Wadiz. |
👉 What other achievements do you expect Alliance to make? Follow me now
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frequently asked questions
Can I fund it by just adding new colors or scents to cosmetics that are already on sale?
Yes, it's possible. Even if it's an existing product, you can open funding if it presents options that haven't existed before, such as new colors or scents. Alliance also achieved billion won in funding by adding two new colors to the existing lip tattoo. However, each project has conditions to meet, so please check the guide for more information.
What kind of beauty products should I show you on the detail page?
Show us the features of the product and the appearance after use so that customers can easily understand it without using it themselves. Like Alliance, it introduces actual color photos, differences according to usage time, and recommended colors for each skin tone. Adding a variety of applications can help customers choose the right product for them.
Do I have to open my beauty products as well?
It's not mandatory, but if you want to make high performance from the beginning of the opening, I recommend you to actively utilize it. If enough notification applicants are gathered during the scheduled opening period, it is advantageous to lead participation at the start of funding. In fact, Alliance gathered about 11,000 notification applicants and achieved more than half of the total recruitment on the first day of its opening.