A home care device that reached 100 million won in sales within 8 days of launch, featuring high-end Rewards priced in the 1.5 million won range
Updated: November 3, 2026
A home care device that costs around 1.5 million won per payment. It's a price that I'm hesitant to use and buy in-store, but Almond & Co's "Bolea Shot" raised 100 million won in just 8 days of opening at Wadiz. In this 100 Million Funding Club, let's take a look at four strategies from Almond & Co that have made customers choose expensive rewards for the first time.
100 Million Funding Club - Almond & Co Funding Performance
| funding period | the amount of money offered | Number of notification applicants |
| 2026.10.26 ~ 11.27 (in progress) | 100 million won | 5,550 people |
Reasons for Success 1. Show Product Strengths by Comparing Price/Function
In order to spend 1.5 million won on a device I've never seen before, the customer needs a basis to determine whether it's worth paying this price. Almond & Co. didn't let customers look for other products themselves. We put four types of commercial beauty devices on the detailed page and organized them so that you can compare prices, functions, components, and manufacturing countries at a glance.
If you show the standard at a glance with the comparison table like this, customers can immediately see the difference between price and function. When placed side by side with other products, Bollea Shot's strengths become clearer, and it becomes clear why you should choose this product, making it easier to understand the high price.
What if it's applied to my project? If the price range is high or has many functions, please clearly show the differences from other companies in the comparison table.
Organizing around the items that customers see as important allows them to convey the strengths of their products faster. |
Reasons for success 2. From usage to safety, answer in advance with Q&A
As it is a device used directly on the skin, meticulous questions continued from how to use it, safety, and whether to use a dedicated ampoule. So based on the actual questions that came in, Almond & Co. summarized the 10 frequently asked questions into one new piece of news.
If you answer repeated questions in advance, customers can quickly check the information they really want to check before purchasing in one place. The higher the understanding of the product, the less naturally the worries about payment.
What if it's applied to my project? If you are unfamiliar with the use or have a new technology applied, summarize the frequently asked questions into Q&A.
|
Reason for Success 3. Encourage quick payment live on time of opening
Almond & Co. held Wadiz Live just in time for the main funding to begin at 2 p.m. The schedule was announced five days before the opening, and not only showed the actual use on the show, but also answered questions left by supporters in real time, such as the feeling of the shot, the rolling method, and the part of use.
Almond & Co. solved the questions that remained until the end by showing actual use and answering real-time questions at the time of opening, when customers' interest was highest. It created a place where you can check the product yourself and judge it right away so that interest can quickly lead to payment.
What if it's applied to my project? If the actual use is important, try Wadiz Live. If live performance is difficult, live-action videos or images can be used as an alternative.
|
Reasons for Success 4. Show Rewards Value in a 1-Year Configuration
For high-priced rewards, you can feel the burden first just by looking at the price. At this time, rather than simply emphasizing the discount rate, Almond & Co. specifically explained what was included in this price and how much it could be used. It's not just a product of 1.5 million won, but a "composition that can be taken care of at home for a year."
The higher the price, the more specific it is included and how long it can be used. It's easier to understand why it's worth paying this amount than just looking at the price.
What if it's applied to my project? If it's an expensive reward, please let me know specifically the configuration included in it and how long it can be used.
The key is to make it possible for customers to calculate 'what and how much they can spend at this price' right away. |
📌 One must-have item from the 100 million funding club
If you have a lot of expensive rewards or functions, please show the difference from other products at a glance
The higher the price and the more features, the more difficult the difference in the product is to list all the advantages. Bolea Shot summarized the price and function in a comparative table, and unfamiliar functions were released live with Q&A, allowing customers to quickly understand the important points to watch.
If you can't see what my product's strengths are right away, please select the items that customers compare before purchasing and show them at a glance. The reason for choosing the product is also much clearer.
Wadiz TIP Summarize the strengths of the product in a comparative table For products with a high price point or many functions, customers carefully compare several products. Please select items that affect your purchase, such as price, core function, components, and warranty period, and show them as a comparison table. I can see the difference from other products at a glance, so I can convey the strengths of my products faster. |
| Making My Project |
| What if you're already getting ready? Register to open |
frequently asked questions
What should I post the new news on during the scheduled opening period?
Place it in the order that customers want to know by the opening date. The Bolea Shot started with a launch story introducing brands and products, creating an opportunity to use synergy ampoules first as an expected event, and continuing the new news in the order of Q&A, live schedule, and usage. At noon on the day of the opening, we once again announced the opening time and benefits.
What do you usually set the Wadiz Early Bird benefit to?
Wadiz often designs early bird benefits at 10% to 30% of the regular price. However, it is important to first calculate whether the actual profit structure is maintained by considering the cost, delivery cost, and Wadiz fees, rather than setting the benefits as large.