[Sudden Funding Surge] From 16 million won to 64 million won! Why the 4th funding campaign was such a hit
Updated: November 2, 2026
InContro, which has been making functional sporting goods, has opened three rounds of funding with golf gloves in Wadiz since 2023. The first wing golf glove raised 16.17 million won, and the encore and half-pear versions reached 5.94 million won and 4.62 million won, respectively. And in October 2026, Incontro opened its fourth funding with winter heating gloves. The amount raised this time is 64.42 million won, which is three times the first golf glove funding. The number of supporters who participated also increased from 359 to 2,603. Why did Incontro's 4th funding suddenly burst? Let's look at three reasons.
InContro Gloves Funding, Four Records
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Project
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Open
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the amount of money offered
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Supporters
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| wing golf gloves | August 2023 | 16.17 million won | 359 people |
| Wing Golf Gloves Encore | April 2024 | 5.94 million won | 148 people |
| half-pear golf gloves | May 2025 | 4.62 million won | 96 people |
| Heat Core Heating Gloves | October 2026 | 64.42 million won | 2,603 people |
The reason why it exploded. 1.
Targeting Wadiz Supporters Interested in Outdoor Projects
Wadiz's Successful Outdoor Project
Businesses related to daily exercise, such as running, are growing quickly even inside the outdoor. There are 99 running projects opened in Wadiz this year, up over 50% from the same period last year (63). As such, more and more supporters are interested in outdoor projects. The Incontro was aimed at this very supporter. In fact, when we analyzed the supporters who participated in the heating glove funding, about 60% of the supporters with Wadiz funding experience had participated in other sports and outdoor projects in the last two years.
tip. Supporters preparing for the upcoming season
Early Winter Signal Special Exhibition in October 2026
Wadiz supporters tend to prepare quickly for the upcoming season. Considering the delivery schedule, we will participate in the project to visit Korea from November to December, when the cold starts in earnest. Wadiz also held a special exhibition called "Early Winter Signal" in October this year to meet the needs of supporters who prepare for winter quickly. The heating gloves also participated in this special exhibition and opened the project on October 16 before the full-fledged cold came. During the scheduled opening period, we were able to encourage supporters to participate more by guiding coupons that can be used for projects to participate in special exhibitions.
I got it in advance to use it at the ski resort, but when I climbed up Unaksan Mountain today, it suddenly got cold, so I put on heating gloves. It's really warm and soft to the touch.
What if it's applied to my project? Wadiz's special exhibition scheduleIf you open the project in line with it, you can achieve a variety of benefits such as main exposure and coupons for special exhibitions, as well as new product launches. |
The reason why it exploded 2.
Propose a more pointed product to a wider target
Wing golf gloves started from a clear discomfort of 'rounding on a rainy day', but the inconvenience was limited to golfers. Most of the supporters' comments were about the practice range and rounding. The target range is narrow, so the response may be limited.
Instead of expanding the target, the heating gloves we opened this time narrowed down the message. Targeting everyone who is active outside in the cold winter, I emphasized the title and the message "Why you can be warm without electricity or batteries" in the introduction, and clearly imprinted the differentiation point of "warm heating gloves without batteries." Because of this, winter outdoor activities like cycling, camping, hiking, skiing, and fishing as well as running could appeal to everyone.
tip. Wadiz is a place where you can compete with ideas rather than price
Outdoor supplies are a highly competitive market everywhere. In an open market where similar-looking products are placed side by side, prices are easy to compare first, so it can be difficult to draw attention easily unless you are a brand that competes in price range. But in Wadiz, ideas get attention first. The most popular projects in Wadiz Sports and Outdoor this year were a folding camping refrigerator (270 million won), the world's smallest golf ball printer (130 million won), and a thermal sleeping bag (120 million won), which can reach up to 50 degrees Celsius. The lowest unit price for each project was 170,000 won, 170,000 won, and 290,000 won. This shows that supporters working on outdoor projects in Wadiz are more responsive to ideas than to price. Even if you look at the supporters' comments left in the community of actual heating glove funding, there are many people who participated in the funding in anticipation of ideas and functions.
It warms itself without electricity... Even the design is neat and I'm really looking forward to it!! Funding, I support you!!
I found a good item for the car I was looking for gloves with batteries.
It's a glove I've never seen before, so I'm funding it. I'm thinking of ordering family's if I like it after trying it.
Supporters responding to the 'clean' of familiar products
At this time, the idea doesn't have to be a completely new invention. Among the projects to Korea recently opened between September and November in two years, there were many projects that added a different function or idea to familiar winter products such as fire-free air heaters, auxiliary batteries with hand warmers, and fish-shaped hand warmers. Hitcore heating gloves also drew the attention of supporters by adding a glance that "they make heat by themselves with the moisture of their hands without electricity or batteries" to winter gloves used by everyone.
It's slim and warm, but I'm looking forward to it because it has a function that can be used on my phone
I think it'll be convenient because I can wear gloves and open my fingers.. I'm worried because my hands and feet are always cold, but I think I can walk around warmly
The reason why it exploded. 3.
Gathering notification applicants even before opening
There were 2,368 applicants for notification of the heating gloves, about three times the initial glove funding (808). As soon as the scheduled opening began, we held a notification application event to present masks to Korea, and the next day, we guided the coupon for the exhibition. Since then, the reactions accumulated before the opening, such as "3rd place in real time" and "Open D-3, 1st place in real time," have been announced again as new news, and the notification continued on the day before and on the day of the opening. If the first glove funding was centered on notification application events and rewards, this time, it repeatedly showed the signal that "a product that many people are already waiting for." The number of support signatures has also increased from 29 to 880.
Apply it to my project like this.
- Supporter: Organize which category has the most people in Wadiz who will use my product and what kind of glimpses I can show that supporter other than the price.
- Season: If it's a seasonal product, schedule the opening in time for the Wadiz Seasonal Exhibition, one step ahead of the actual time of use.
- Message: Target is broad, but point out one common inconvenience they experience in one sentence.
It may not be that the product was a problem just because the funding numbers were disappointing. The same technique can produce completely different results depending on who, when, and in what one sentence you show it to.
"Why do winter gloves always have to be thick and clunky, making it uncomfortable to pick up an item?"
Our concerns began with this one question.
Beyond simple windproofing, I wanted to make lightweight and warm gloves that can stay slim and warm.
After numerous studies, we have completed 'absorption heat' that converts water vapor into heat and 'far-infrared heat storage' functional heating gloves that trap heat.
I was sure that it was only Wadiz supporters who would appreciate this technology and lightness,
"Wadiz's first ever release" and "The Greatest Super Early Bird Benefit" are the first to come to you.
Inductively detailed page
InContro, which has consistently introduced new products with funding. Through this heating glove, I verified the idea of the market and met a supporter who will support my product and achieved the best result of the funding I have ever opened.
If you want to meet a first-time customer who will appreciate the value of my product like an Incontro Maker, introduce me to Funding now!
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