MiniDuct: Capturing the fun of Ssangssangba in a power bank and winning over 14,000 supporters
Updated: November 2, 2026
From Oyes to Butterring, Double Soup Bar, Dongwon Tuna Can. Everyone's favorite snacks have turned into secondary batteries. The main character of this interesting project is Miniduct. So far, we have raised about 2.8 billion won only for collaboration projects using IP. Among them, the biggest achievement was the 'Ssangba hand warmer auxiliary battery'. It has created a cumulative fund of 1 billion won with products that can be divided in half like real twin bars. In this 100 million funding club, let's take a look at three success strategies of MiniDuct, which has captured 1.4 million supporters by making a product that you want to have a familiar IP.
100 Million Funding Club · Miniduct Funding Performance
| Sortation | funding period | the amount of money offered | Number of supporters | Number of notification applicants |
|---|---|---|---|---|
| First round of funding | 2025.10.27 ~ 11.3 | 680.3 million won | 10,528 people | 29,082 people |
| Encore funding | 2025.12.8 ~ 12.12 | 313.53 million won | 4,571 people | 8,494 people |
Reasons for success 1. The characteristics of the double bar divided into two halves as a core function
There are many goods using characters or brand IP, but most of them stop at putting on logos or shapes. The mini duct was different. The characteristic of "sharing in half" of twin bars is made a core function of the product. Two products are attached to make it like a twin bar, and if you take it in half, it is designed to be used separately. I was the first to put this feature in the story. Thanks to this, it became a practical product beyond 'goods that I want to have because they are cute'.
What if it's applied to my project? When you think of IP, look for the first shape, behavior, and usage that come to mind. You can create products that are more than just similar goods by linking those features with product functions. |
Reasons for Success 2. From packaging to scents, the details of the double-double-double-double-bar moved as it is
The mini duct made only the main body like a twin bar and didn't finish it. From packages that resemble ice cream packaging to chocolate flavored scents, chocolate cables, and twin-bar pouches, the features of double-bar are contained throughout the product. These details went beyond just similar products and became a point of making it a "collaborative product that I want to have." In the new news, the marketer opened the package himself and vividly showed real details that were difficult to understand only by photography.
What if it's applied to my project? Add details that will immerse you in the product concept, from packaging, scents and components.
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Reason for Success 3. Create a Reason to Participate with IP-Related Events
Miniduct presented a set of 11 real twin bar ice cream in time for Pepero Day on November 11. In this funding, we also gave out Ssangsangba Ice Cream to achieve 100 million won, and Ssangsangba and Haitai Ice Happiness Sets to achieve 500 million won. Instead of giving prizes that are not related to the product, we used real twin bars to encourage participation in funding by continuing the fun of the project at a low cost.
What if it's applied to my project? Choose event giveaways that are also linked to IP, adding to the fun of participating in the event itself.
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📌 One must-have item from the 100 million funding club
If you are a product using IP, put the characteristics of IP in the functions and details of the product
MiniDuct has made the way people remember twin bars, or 'the experience of dividing in half,' a key feature of the product. Thanks to this, the twin-bar hand warmer auxiliary battery is a fun collaboration product to see, and it has become a practical product for both of us to use. If you are preparing for an IP collaboration, connect the features of IP with functions rather than just following the appearance, and include them in details such as packages, fragrances, and additional components. If you're an existing fan, you'll want to keep it even more.
Wadiz TIP Please show it in detail with photos and videos Supporters who choose IP collaboration products value how well they capture the features of IP. Miniduct released the real thing first with new news before opening, and posted photos and videos of package unboxing during funding. The more you show yourself, the higher the trust and expectation of your supporters. |
| Making My Project |
| What if you're already getting ready? Register to open |
frequently asked questions
When should I start preparing for funding?
It's better to prepare leisurely according to the product launch schedule. Calculate the schedule backwards, considering detailed page production, reward composition, and scheduled opening period. The more time you have to prepare, the more you can focus on the beginning of the opening.
Do I have to proceed with the scheduled opening?
I recommend that you proceed. If you receive a notification application during the scheduled opening period, you can immediately tell the news to the interested supporters as soon as the funding opens. The reaction on the first day of the opening creates a good flow for the future performance.
Is it possible to re-fund with the same product after funding is over?
Yes, it's possible. Encore funding allows you to meet supporters again who missed out on previous funding. Miniduct also held encore funding after the first funding and met with more supporters.