[100 Million Funding Club] Turning Customer Anxiety into Trust: Successfully Raising 250 Million Won with a Bathroom Heater
Updated: October 29, 2026
Home appliances such as heaters can easily become a nuisance if you put them in the house incorrectly. So, from a supporter's point of view, it is inevitable to worry a lot about participating in funding before seeing the real thing. Hanil THE Slim Bathroom Heater, the main character of this 100 million funding club, overcame these barriers and was selected by 1,703 supporters. Among the many spaces where the heater stands out, he targeted the 'bathroom' and gave trust by leaving detailed answers to various questions from supporters one by one, so he was able to raise over 200 million won during the short 12-day funding period. In this 100 million funding club, we will take a look at Hyundu Corporation Maker's funding success strategy.
100 Million Funding Club - The Slim Bathroom Heater Performance by Hyundu Corporation
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funding period
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the amount of money offered
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Number of supporters
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Number of notification applicants
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12 days (10.12~10.23) |
249.71 million won
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1,703 people
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7,071 people
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Reason for Success 1. I focused my message on one bathroom space.
The heater can be used anywhere in the living room, room, or office. But this project only talked about the 'bathroom' from start to finish. The detailed page also created a consensus with the thought that everyone would have thought of it at least once in a cold winter bathroom.
What do people want most after taking a shower in winter? "I hope it gets warm quickly," "I hope the hot water will make the bathroom moist." Hyun-du Corporation's maker says that the slim heater can solve these two inconveniences. At this time, if you've experienced the cold air after a shower, you'll already want to install it in my bathroom.
But I want to check one more thing before I make the payment. "Where do I install it?" The bathroom is small, and the walls already have shelves and towel racks, so there is no place to install it. So the maker made a slim bathroom heater and showed the charm of the slim heater compared to the bathroom warmer that many people use.
The supporters' supportive comments also showed reactions of welcoming 'warmness' and 'small size' together.
It's warm and small, so if it's warm every day and it's warm, my bathroom is the best :)
If you choose one space for the same heater, the customer will read the detailed page thinking of their bathroom. In this project, the space setting has become a device to change the function description to 'a story that solves my discomfort'.
What if it's applied to my project? Choose one space or moment where my product is used, and show me the inconvenience of the scene first.
If you release this message first during the scheduled opening period, you can see which customers leave any questions before this funding. Check out the upcoming guide for more information. |
Reason for Success 2. Emphasized Easy Installation.
The function and design of the product have already been well explained on the detailed page, so the question that the supporter was most curious about was 'installation'. When it was scheduled to open, the maker, who quickly recognized the needs for this part, showed how to install it on the detailed page largely and several times. "Hang it without a hole," "Put it in a new space," and "It's enough to set it up vertically." From attaching it to the wall, placing it on the shelf, and placing it on a stand, it was shown by each scene that it can be used even if the bathroom structure is different.
What if it's applied to my project? Find the first trouble a customer will experience after receiving the product, and tell me in detail
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Reasons for success. 3. Respond to comments that answered supporters' questions within a day
Supporters who really wanted to have this product talked about the environment of the bathroom and asked if it could be installed in my house, such as whether the tiles stick to rough tiles, hang them on towel racks, and fit the width of the shelf. The maker responded kindly to each of these questions and guided us on how to solve them.
The questions I received repeatedly were gathered as FAQs and shared as new news on the day of the opening. A quick answer can't be reached only to the one supporter who asked the question. Other supporters looking around the comments section will read the same answer. It can be said that it has become a device that gives trust to those who hesitate to pay, saying, "This maker will answer when asked."
What if it's applied to my project? Rather than just saying the merits of the supporter question, please answer the conditions of writing correctly. Supporters can also leave questions in the comments during the scheduled opening period. The questions gathered at this time can be used immediately on the day of this funding opening to supplement the FAQ news or detailed page. Check out the guide to open as well. |
📌 One must-have item from the 100 million funding club
Key lesson run
Korea-Japan THE Slim Bathroom Heater Project: 'Look for questions customers ask before payment'
Both the message and the operation of this project started from a customer's question. "Is there a place in my bathroom?"The size of half a bone and the installation of no perforation, "How do I use this?"I answered with a reply within a day and an FAQ news. Before describing the product, write down what questions the customer will think of in front of the payment button.
Wadiz TIP: Take customer questions first at the upcoming opening. If you release the detailed page during the scheduled opening period, you can check what questions are gathered in the comments before main funding. If there are a lot of questions, it becomes a material to complement the detailed page and FAQ, and if there is little response, it becomes a signal to check the target and message again. If you want to see what questions your customers view my product as, start your first project at Wadiz. |
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frequently asked questions
Q. How many news should I post at the scheduled opening stage?
It's hard to say a few are correct. Hanil THE Slim Bathroom Heater rarely posted any news during the scheduled opening period of 15 days. The first news was the coupon information posted an hour before the opening. Instead, I replied to all 23 supporters' questions during the scheduled opening period. This is an example of spending the scheduled opening period to see what customers are curious about rather than the number of news.
Q. Can I post news multiple times a day?
This project posted three new news on the day of its opening. However, all three cases had different purposes. It was an open coupon guide at 1 p.m., a frequently asked question at 3:20 p.m., and a guide to the remaining time until the coupon ends at 6 p.m. Rather than repeating the same content, the key is to post new information when there is new information for supporters.