[100 Million Funding Club] From 140 million to 200 million: The secret behind Hyperlit’s latest 100-million funding round
Updated: October 29, 2026
Hyperrit has opened 15 funding sessions in Wadiz since 2023, seven of which have been muscovie down padding. However, this FP1000+ Pilfine Muscovy Down raised 200 million won and recorded the highest performance among Muscovy Down projects. What was different about Hyperrit this time, which we've funded many times with similar products?
What stood out to me was the way I showed the product. Even the filler video, test report, and photos worn by the general public have actively shown the basis for choosing the product with confidence. Before the opening, there were 11 news reports alone. In this 100 Million Funding Club, let's take a look at three ways Hyperrit was able to create billion won in funding once again.
100 Million Funding Club – Hyperrit Funding Performance
| funding period | the amount of money offered | Number of supporters | Number of notification applicants |
| 2026.9.11 ~ 11.2 (in progress) | 210 million won | 492 people | 5.8,000 people |
Reason for Success 1. I built trust with credible data
The core of the down jacket is the invisible filler on the outside. FeelPower 1000+ and Fluffy 95% were the specs that Hyperrit was most confident about, but it was hard to immediately understand how good it was with just numbers. So, rather than just explaining it in words, I showed enough data to check with the eyes, such as the filler video and the test report.
The test report wasn't just attached. It also pointed out the link to the site where you can look directly and what items to pay attention to in the test results.
What if it's applied to my project? Show your most confident performance with actual use scenes or reliable data to increase the reliability of the product.
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Reason for Success 2. I asked the customer about the design that I was worried about
I'm almost done making the product, but there are times when I think about a small detail until the end. For Hyperrit, the color label on the back of the jacket was like that. It could be a point, but it could even stand out on a chic-colored jacket. Instead of deciding alone, Hyperrit asked the supporter who applied for the notification directly.
Among the news before the opening, this survey had the second most comments after the event announcement. As a result of the vote, 66.7% chose the 'unlabeled version', and the hyperrit was reflected in the final production as it was.
What if it's applied to my project? If you still have options on your mind before production, get your feedback directly from your supporters.
Supporters can have a special experience of completing projects together, and makers can make products that satisfy their customers more. |
Reason for Success. 3. I solved the size concern with "how I actually wore it."
Size is one of the most difficult reasons to pay for clothes online. If you only look at the model's picture, you'll be like, "So how does it feel to wear it?" Because it doesn't really touch me. In order to alleviate this concern, Hyperrit released a size guide and photos worn by ordinary people, not models, even before opening. Furthermore, in October, we even prepared a place where you can try on samples offline.
What if it's applied to my project? What the customer can know by using it themselves, instead of the produced picture, show it as 'actual use'.
"Don't you have a picture of this size?" "How much does it actually cost?" If you ask, it means you found the next content. It will be much easier for customers to decide if you tell them the selection criteria along with the photos. |
📌 One must-have item from the 100 million funding club
Rather than just saying it's good, show me a credible basis
Hyperrit didn't stop at showing the product beautifully. In fact, it shows the swelling of the filler, the amount of charge by size, test results, and actual photos, allowing customers to see the strengths of the product themselves.
Rather than simply saying it's good for customers who meet me for the first time, please show me the figures or test results that can support this, and the evidence that can be seen with your eyes like the actual test video. Even a small piece of data can be a force for customers to trust and choose their products.
Wadiz TIP Look for the necessary grounds in the supporter's questions. If you're not sure what grounds you'll need, look at the questions your supporters often ask. The Wadiz community contains the real concerns of customers considering payment. If you fill out the materials that can answer that question one by one, it will be a project that customers trust and choose. |
| Making My Project |
| What if you're already getting ready? Register to open |
frequently asked questions
Q. When should we open funding for seasonal products like winter clothing?
Calculate backwards from the time supporters start using the product. Hyperrit started its scheduled opening in mid-August, opened its funding in September, and operated with a schedule of sending it out in November. If we set an open date considering all the production, funding, and delivery period, we can deliver the product in time for the season.
Q. How should I proceed when I ask my supporters for their design opinions?
Please narrow down the options to two or three, and explain why the maker is worried. Hyperrit showed the labeled version and the non-labeled version side by side, and honestly wrote down the pros and cons of each. If we receive comments before opening, we can also secure time to reflect the results on the production and detailed pages. When announcing the results, please let me know the percentage of the vote and the final decision.
Q. Is it possible to add rewards while funding is in progress?
Yes, you can also add new rewards when funding is in progress. You can modify the existing configuration or add a new reward in the Maker Studio's 'Reward Design' tab. Hyperrit also secured more fabrics and opened a new 'second delivery' reward after receiving additional requests. At this time, if you guide the shipping schedule and price separately from the existing rewards, you can also protect the benefits of the supporters who participated first.