[100 Million Funding Club] Surpassing 100 Million on the First Try! 4 Ways This Home Appliance Brand Prepared Differently from the Start
Updated: October 28, 2026
Wadiz's first introduction of electric heaters that have already been sold on other channels. I raised 130 million won in my first project with a 2026 model that improved the existing product. We created the project by actively utilizing the same contents as the reviews we had! In this <100 million funding club>, let's look at what Eomgong prepared differently, which exceeded 100 million won from the first challenge.
100 Million Funding Club/Umgong Funding Performance
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funding period
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the amount of money offered
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Number of supporters
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Number of notification applicants
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2026.09.30 ~ 10.24 (25th)
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130 million won
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934 people
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7.7 thousand people
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Reasons for Success 1. I showed you a specific figure of my monthly electricity bill
Electric heaters used throughout the winter are as important as the price of the product. From the title of the project, Eomgong put forward the message, "Use it without worrying about electricity bills," and also showed the daily electricity bills and how to save money on the detailed page. One of the most powerful appeal points was clearly imprinted at the top of the detail page. Furthermore, the new news even provided an electricity bill calculator, solving questions depending on the customer's use environment.
What if it's applied to my project? Make sure to imprint one of the key appeal points that will touch the customer at the top of the project, and add specific grounds such as 8,260 won per day for electricity to increase persuasion.
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Reasons for Success 2. We used existing customer reviews as a point of improvement for 2026
If it's a new model of an existing product, the customer naturally thinks, "What's different from the existing product?" Um Gong showed the inconvenience left by existing customers and explained how they improved in this product. Instead of simply listing the changed features, we added trust by showing that the product was improved by reflecting the opinions of actual customers.
What if it's applied to my project? If you've been selling products on other channels, actively utilize customer reviews that have accumulated.
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Reason for Success 3.7,000 people applied for notification on the first day of opening
Umgong drew 7.7,000 notification applicants during the scheduled 14-day opening period. But just as important as collecting notification applications, it's about making it lead to actual participation when it's opened. Umgong prepared a limited number of 1,050 rewards that provide exclusive dust bags and announced them as new news on the day of the opening.
As a result, about 30% of the total recruitment amount was collected in the 24 hours after opening. Of the 934 supporters, 460 had a history of applying for notification. It clearly showed the customers who were interested in why they should participate now.
What if it's applied to my project? Prepare open benefits that include "reasons to participate now" such as early bird, limited quantity, and additional gifts. |
Reasons for Success. We used questions from supporters in the content
When the project is open, unexpected questions may arise. Eomgong also asked, "How many pyeong is it warm?" and "Can I use it at home with children?"I was asked about the actual usage environment. Um Gong didn't just answer these questions in the comments, but reorganized them so that other supporters could check them together.
What if it's applied to my project? Instead of seeing comments and inquiries as questions to answer, use them as content such as FAQs. |
📌 One must-have item from the 100 million funding club
Find and engrave one of the most powerful appeal points in my product
Um Gong emphasized one 'electricity bill' that customers consider important, starting with the title, and supported it with specific information on the detailed page and new news. Rather than showing multiple advantages of my product at once, look for the one thing that the customer will notice first. Steadily emphasizing one message throughout the project will make the product's strengths more clearly imprinted.
Wadiz TIP Please show the core appeal points in specific numbers. Instead of simply saying, "Electricity costs are low," Eomgong specifically showed that it costs 8,260 won per day for electricity, and if you express the advantages of the product in numbers, you can approach supporters more easily and attractively. |
| Making My Project |
| What if you're already getting ready? Register to open |
frequently asked questions
Q. Can Wadiz also fund products that are already on sale on other channels?
A. Yes, if there are benefits such as special composition, exclusive distribution, and limited edition that can only be found in Wadiz, we can also proceed with products that are already on sale in the "Prior" type. Umgong also improved the heater, which has been sold on other channels, to a 2026 model and introduced it as a free order by adding Wadiz-only benefits.
Q. How should I organize the pre-order benefits that are different from the existing products?
A. Typically, it can be configured through the following three methods.
- Special composition: Add Wadiz-only freebies and options to existing products, or tie them in a set that is not on the market. Eomgong has a limited number of 1,050 rewards that give you a dedicated dust bag.
- Exclusive Distribution: New version, new color, shows on Wadiz before other channels, or only on Wadiz.
- Limited edition: Limited quantity or design so we can only meet in this project.
Q. How should I organize the news to send to the notification applicant?
A. Eomgong shared the role of news before and after the opening. During the scheduled opening period, the product information was delivered first with 'Honey Tips for Reducing Electricity Tax Concerns', and on the day of the opening, the benefits and closing time were announced with 'Gift of bags for first-come, first-served + additional coupons only for today' and '8 hours later, coupon benefits will end'. On the day after the opening, I answered the questions piled up with 'Supporter Q&A Summary'. Plan your customers' questions before the opening, the reason to participate now on the day of the opening, and the repeated questions after the opening.