[100 Million Funding Club] ShiftKids’ Secret to Success: Breaking the 100 Million Mark Twice in a Row on wadiz
Updated: October 28, 2026
These days, with children's educational content overflowing, Shift Kids has achieved more than 300 million won in Wadiz with just one Kids Newspaper. What's more interesting is that both of the funding has produced more than 100 million won. It has achieved 100 million funding in a row, which has never been easy. In this <100 Million Funding Club>, let's look at the secret of the success of Shift Kids, which has captured parents' hearts in the education market, which is a red ocean.
100 Million Funding Club · Shift Kids Funding Performance
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Project
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the amount of money offered
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Number of supporters
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Number of notification applicants
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the first project
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100 million won
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501 people
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4.3 thousand people
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an encore project
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200 million won | 935 people | 3.7,000 people |
Reason for Success 1. I pointed to my parents' "disappointment" with the existing teaching methods
There are more difficult customers to persuade than parents who choose a kids newspaper for the first time. My parents are already subscribing to other newspapers or workbooks. It's easy to think, "I'm watching this now, too." At the beginning of the detailed page, Shift Kids brought out the regrets that parents can feel in the existing learning method rather than the advantages of the product.
And ShiftKids redefined the problem not by 'reading the newspaper' but by 'making me think after reading it'. Thanks to that, it was not a replacement for the existing newspaper, but a product that filled in the areas that the existing newspaper could not fill.
What if it's applied to my project? Find an inconvenience that the existing product cannot solve, and show me how my product can solve it.
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Reasons for Success 2. 7 days free trial to reduce hesitation before payment
One of the parents' biggest concerns about choosing educational content is, "I know it's good, but will my child do it?" It's a difficult question to answer easily just by explanation. In the end, the child has to do it himself to know. So Shift Kids provided a free trial version for 7 days from the first day of its scheduled opening.
There were as many as 259 comments on the first news. After that, if you leave an experience review, you will be provided with an additional experience book so that the reviews of parents who have used it will naturally accumulate. The actual experience review contained specific experiences, including what kind of answers the child wrote and what kind of reactions he responded to.
What if it's applied to my project? Use new news from the scheduled opening to create an opportunity for customers to experience the product firsthand. |
Reason for Success 3. With the new news, we solved each of the questions that might arise before payment
Even if I've received the experience version, I still have questions. "Can six and 11 years old read the same newspaper?" "How will it be delivered?" "What if I subscribe and don't see it?" Shift Kids answered these questions one by one, posting 13 new news during the scheduled opening period alone. In addition, we intuitively organized the new news so that you can see what it is about just by looking at the title.
- 🔍Shift Kids Newspaper Dissection
- 📦If you subscribe to the Shift Kids Newspaper, you get it like this! (Reward guide)
- 👀 6 to 13 years old, how do you look at the same newspaper?
What if it's applied to my project? Make new questions that customers often ask, such as differences from other products and how to use them, into new news one by one to solve their questions in advance.
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Reason for Success 4. I made it possible to choose until the start of the subscription
Subscription products are "good but ambiguous to start now...It's easy to have hesitancy. This is because each situation is different, such as the child entering next year or the remaining subscription period. In consideration of this situation, Shift Kids has various rewards so that you can choose when to start subscribing. As much as the timing is important, education is able to start according to the child's situation.
What if it's applied to my project? Configure various rewards so that customers can choose according to their situation.
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📌 One must-have item from the 100 million funding club
Create an opportunity for customers to experience it first before payment
Shift Kids provided an opportunity to experience it in person with a free 7-day trial due to parents' concerns, "Will my child really do it?" This accumulated review also served as another persuasive point to help customers who meet Shift Kids for the first time. If the value is better delivered when you try my product yourself, think about how you can experience it before you pay. A short experience or one sample can be a more convincing persuasion than a long explanation.
Wadiz TIP Connect the experience event with a notification application or support signature! When providing an experience book or sample, use the notification application, support signature, and experience review as conditions for participation. Shift Kids also ran the event and was able to attract 3,725 notification applicants. |
| Making My Project |
| What if you're already getting ready? Register to open |
frequently asked questions
Q. What should I do if it's a difficult product to experience?
A. You don't have to provide a sample or an experience copy. It's important to show the information that the customer wants to check before making the payment instead. Use content that allows you to experience the product indirectly, such as real use, before and after comparison, and reviews from existing customers.
Q. How many days should I set for the scheduled opening period?
A. I recommend the 14th to the 21st. As a result of the actual Wadiz data analysis, the average performance of projects that were scheduled to open during the period was 4.4 times higher than those that were not.
Q. How should I guide the experience book or sample?
A. Shift Kids introduced the "seven-day free trial of 100% winning" as the first news scheduled to open, and 259 comments were posted on this news. After that, if you leave an experience review, an event that provides an additional experience copy will accumulate actual use reviews. If you proceed with the experience event, please clearly inform the story and when to apply and provide it. Another way is to continue your interest in funding, which uses notification applications or support signatures as conditions for participation.