[First Successful Funding Campaign] The Success Story of a Carpenter Who Raised 30 million won with a Handmade 360-Degree Rotating Shelf
Update 2026.10.27
Have you ever put a shelf on a fan heater at a camping site? After being asked by his family to "turn the heater" whenever he went on a winter camping trip, Touchwood, a carpenter with 20 years of camping experience, decided to create a 360-degree turnable shelf, Sabang Plus.
As a result of introducing this Sabang Plus with Wadiz funding, 81 people completed payment on the first day of the opening and 37 million won for 17 days. It produced more than ten times the target amount of 3 million won. In this first successful funding period, we will look at how Touchwood mutual makers have gathered their first customers, and we will tell you three things that makers who prepare alone can follow.
Sabang Plus's First Funding Performance
| funding period | the amount of money offered | Number of supporters | Number of notification applicants |
| 2026.10.9~10.26 (17th) | 37.68 million won (Target 3 million won) |
142 people | 3,160 people (Scheduled to open on the 18th) |
Success Strategy 1.
Intuitively show when and how you use it
From winter camping to long nights, │ Wadiz's first 360° rotary shelf 'Bangbang Plus'
It's the title of this project. Without adding the brand name 'Touchwood West', I included all three pieces of information that supporters would be curious about, "When you use it (winter camping, long camping), what's different (360° rotation), and what kind of item it is (shelf). The core message is the same way.
20 years of camping alone, 360° rotary infinite expansion module shelf designed and made by a camping-minded carpenter
The message made by a carpenter, a camping expert, gives me a lot of confidence. The project period is just when winter camping preparations begin in October, so the season story also appears in the supporters' comments.
Oh!!! It's a really necessary product for the full-fledged camping season!!😄 I wish you all the best in funding. 🙏🙏
I'm really looking forward to it. I need it in winter ♡
The message emphasizing winter camping succeeded in creating the perception that 'this is the product we need now'. It's not because of the product description, but because of the usage situation first.
What if I apply it to my first project?
For the title that calls for a supporter's click, put "when and where the product can be used and what is different from the existing product" in one line rather than the brand name and product name. If it's a camping shelf, you can emphasize the season or place like "winter camping," and if it's a kitchen appliance, you can emphasize the space like "your own studio."
Success Strategy 2.
Create quick engagement in a limited quantity
The cheapest option among rewards is W187,500. It's not cheap by any means. Nevertheless, one of the reasons we were able to quickly gather over 400 supporters was because we designed the limited edition early bird composition well.
The reward composition of Sabang Plus is simple. Super Early Bird has placed a limited number of 50 sets on a 25% discount, encouraging supporters who applied for notification to quickly participate in funding.
| Super early bird [25 percent off] | Early bird [12% off] | |
| Main Plate + Rotator Configuration | 50 sets limited | Limited to 100 sets |
| Rotator + Rotator Configuration |
Six days before the deadline, I also made my last boosting by posting another update saying, "We're running out of super early bird supplies." There were supporters who asked, "Can you open more super early bird supplies of 2 sets of rotating plates" because the super early bird with rotating plate + rotating plate configuration closed quickly. The limited quantity actually became the reason to pay now.
What if I apply it to my first project?
At Wadiz, you can design an early bird option with three levels of ultra-super-basic. GuideTake a look at and create an early bird option that creates quick engagement to boost your first day of performance.
Success strategy 3.
Gather supporters' opinions during the scheduled opening period
Wadies Scheduled to openThis is the period when you release the project in advance and receive a notification application before this funding. It is easy for first-time funders to think of this period only as a 'promotion period', but Touchwood mutual makers used this period as a period to collect the needs and questions of supporters.
During the scheduled opening period, various questions from supporters piled up in Sabang Plus' community.
Sabang Plus is a shelf that you put on a fan heater. So there's one thing the supporters really want to check before they pay. "Is my fan heater going up here?" Those were the questions that came in during the scheduled opening period.
If you rotate the fan heater underneath, the support faces where the wind comes from,
The fan heater wind is very hot, so is there no problem using it overnight?
Can I take out the oil container if I spin it?
Do I need to remove the fan heater from the stand and put the oil container in?
Size, 3-tier configuration, oil tank replacement, compatible model. Half of the comments piled up before the opening were questions like this. I'm sure there were a lot more supporters who were curious about the product but didn't leave a comment.
Touchwood mutual makers posted new news "Sabang Plus Curiosity ❗ Directly Solve Your Questions" on the 6th day of the opening to connect supporters' curiosity with funding participation.
 |
 |
What if I apply it to my first project?
If a supporter's question comes in, gather it and write it as new news. Clear resolution of the supporter's question can lead to notification application/payment right away, and positive perception that the maker communicates smoothly with the supporter can also be instilled.
What Sabang Plus Says About First Funding Success
When and how it's used
Let's show them clearly
 |
 |
In the first round of funding, it's most important to let them know why you should use products from brands that are not well known yet. Think about how to convey the key points of my product concisely, just as Touchwood mutual makers reflected the setting of situations that clearly reveal the differences from existing products and the strengths of the product, such as "Winter Camping," "20-year camping expert carpenter's own design," and "360-degree rotation" in the title and story!
Wadiz TIP+
Supporters' comments are like a free market + user survey. If there are a lot of questions piled up, collect them in one piece of news and answer them, and put the repeated questions on the detailed page. If you want to show your products to your customers for the first time, create your first project now.
What if you're already getting ready? Register to open →
Questions frequently asked by makers preparing for first funding
Q. What topics should I write for the news that is scheduled to open?
Touchwood posted three news stories in the 18 days it was scheduled to open. It's the first open greeting, answering comments questions, and announcing the presentation event. Rather than bragging, it's better to write 'what supporters want to know before payment' first. If you don't have a comment yet, it's okay to show the production process or the scenes of use.
Q. How do I set the goal of switching notification applicants on the first day of this funding?
It's more important than the number itself if you made a 'reason to pay on the first day' before opening. If you announce a limited number or gift as new news before opening, there are many cases where payments are concentrated on the first day.