The Complete Guide to Organizing a Campaign for Makers Preparing for a Special Event
Updated: September 9, 2026
A complete guide to the integrated exhibition for the maker
Blackbird, Funding Festival, Seasonal Exhibition...
It's open to everyone,
The results vary as much as you prepare.
Take this with you!
- There are three types of integrated exhibition accounts. You can expose the top of your Booster account only by issuing a booster coupon.
- If the opening date is set within 3 days of the entry date of the planned exhibition, the possibility of selecting the main section of the Weekly and Theme increases.
- Booster coupons are 3.5 times higher when designed with an effective discount rate of 8% or more.
- In the exhibition, checking whether coupons are used up and parking themes throughout the period, and managing them steadily produces results.
1. What is different from the Wadiz Integrated Exhibition and Category Exhibition?
There are two main types of Wadiz exhibitions.
- Category Exhibition: A special exhibition that brings together specific categories of projects such as food, fashion, beauty, books, and tech
- Integrated Planning Exhibition: Large-scale planning exhibitions in which all projects participate together regardless of category, such as Blackbird, Funding Festival, and Seasonal Planning Exhibition
The biggest feature of the integrated exhibition is its size. Hundreds of projects participate in one exhibition at the same time, and intensive exposure is made from the main screen of Wadiz to external marketing. That's how big the opportunity is, and it's easy to get buried if you don't prepare.
2. The integrated exhibition page is organized like this
There are more exposure opportunities than you think on the integrated exhibition page. Since several accounts are operated in parallel and each account has different selection criteria, I recommend you to check the recruitment page carefully before participating.
|
account
|
conditions of exposure
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Self-entry availability
|
|
a Booster account
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Automatic entry when issuing booster coupons (exposure ends when coupon runs out) | Direct Entry ✓ |
|
Weekly Theme Main Section
|
Meet the theme by parking + separate selection based on the proximity of the opening day (replace it several times during the period) | The more you match the opening date, the more likely you are to be selected ↑ |
|
Complete Project Section
|
Expose the entire bottom of the project to participate in the exhibition | 100% guaranteed only by participation |
If you participate, you'll definitely see it on the list,
The more you prepare, the more you see in the top account.
3. 3 successful strategies that makers should take care of as they prepare for the exhibition
① Set the opening date to within 3 days based on the entry date of the special exhibition
The closer the opening date is to the start date of the special exhibition or the start date of a specific week, the higher the possibility of selecting the main section of the Weekly and Theme, and the synergy of sales increases due to the overlapping exposure of the exhibition at the beginning of the opening. It is recommended to check the schedule on the recruitment page before applying for the exhibition and set the opening date within 3 days based on the entry date of the exhibition.
It's also important to keep as many notification applications as possible before opening. More than half of the total sales of the exhibition come from notification applicants, and early payments must be concentrated immediately after the opening to benefit from subsequent exposure.
| What to check | Check Point |
| ☐ Did you check the schedule of the exhibition and the conditions of the account on the recruitment page | Before the application |
| ☐ Is the opening date within 3 days based on the start date of the exhibition or the start date of the week | Before the application |
| ☐ Did you start inducing notification applications three to four weeks before the opening | Getting ready to open |
② Secure top exposure with booster coupons
Booster accounts can be automatically entered by issuing booster coupons. The most important criterion in coupon design is the effective discount rate.
- Effective discount rate calculation formula: Discount amount ÷ minimum payment amount × 100
- 8% rule: Coupons with an effective discount rate of 8% or higher have 3.5 times higher usage than coupons with an effective discount rate of less than that.
- Timing Strategy: Use 72 hours immediately after opening as a "72 hour limited coupon" and a "closing-limit coupon" for closing D-7 to D-2. I can pull up the payment of the supporter I've been thinking about!
| What to check | Check Point |
| Is the effective discount rate for ☐ booster coupons 8% or more | Right before the opening |
| ☐ Does the minimum payment amount correspond to my reward price | Right before the opening |
| ☐ Is there a plan to issue a coupon for 72 hours only immediately after opening | Right before the opening |
Booster Coupons, How to Get to the Top of the Exhibition Without Advertising
③ Manage the project throughout the planning exhibition
As the integrated exhibition runs for a long time, waiting still after opening and managing it consistently are different. Weekly and theme sections are replaced several times during the exhibition period, so you can continue to create selection opportunities by updating rewards or reissuing booster coupons according to theme changes for each week.
If the booster coupon is left exhausted, the exposure to the Booster account will also be turned off, so it is also important to periodically check whether the coupon is exhausted.
| What to check | Check Point |
| ☐ Is the theme of parking in the current exhibition connected with the concept of my project | the middle of a special exhibition |
| If ☐ booster coupons ran out, did they reissue them | occasional confirmation |
| ☐ If It's Been Time Since Open, Have You Reviewed Adding Rewards Options or Deadline Limit Coupons | Before closing |
4. Step-by-step execution checklist
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Point
|
Key Action
|
a related account
|
| Before applying for a special exhibition | Check the recruitment page schedule and account conditions + meet the open date | Weekly Theme Section |
| 3 to 4 weeks before the opening | Induce notification applications + announce coupon benefits | — |
| 72 hours right after the opening | Issuance of a 72 hour limited booster coupon | a Booster account |
| the middle of a special exhibition | Check Parking Theme + Rewards Update | Weekly Theme Section |
| Closing D-7~D-2 | Issuance of closing-limit coupons | a Booster account |
5. What kind of results did the maker prepare for the integrated exhibition?
It's an actual achievement made by a maker who participated in the integrated exhibition.
 a real chocolate-flavored protein shake 62.9% of Blackbird's special exhibition and exhibition conversion I'm a maker who participated in the Blackbird exhibition as the first project of Wadiz. Out of the total payment of 9.14 million won, 5.75 million won (62.9%) came from the inflow of the exhibition. This is an example of a special exhibition connecting supporters who would not have met without the special exhibition. |
 Korea's First Gold Medal Honey Drinks 44.1% of the funding festival's planned exhibition and exhibition conversion The proportion of this project's planned exhibition conversion was 44.1%. This is an example that shows that the results vary depending on the level of preparation even in the same exhibition and the same exposure environment. |
 Constellation UV Deodorization + Sterilization THE HIGH-END Special Exhibition and Conversion of Special Exhibition 54.5% After participating in the THE HIGH-END special exhibition, 54.5% of total sales came from the inflow of the special exhibition. The case where the exhibition replaced brand awareness and the product that is not yet known, the greater the exposure effect of the exhibition. |
The categories and planned exhibitions were different, but the one thing we prepared in common was that we all produced meaningful results in the planned exhibition.
The integrated exhibition is the stage where the largest number of supporters gather in the Wadiz. For the maker, it's an opportunity to meet a lot more supporters than usual, and if you participate without preparation, it's a place you just pass.
The method of not getting buried in the integrated exhibition is simple. Meeting the opening date, designing coupons, and managing the project until the end of the planning exhibition. The prepared project meets a lot more supporters at the same exhibition.
| Check out the next exhibition on the special exhibition calendar |
| View the Preparation Checklist for the Special Exhibition |
Frequently Asked Questions (FAQ)
Q. What exactly are the booster coupons?
A. This is a discount coupon that the maker can set up and operate autonomously to boost the payment conversion of the project. Only the actual amount of coupons used by supporters will be deducted when settling the project.
Q. How can I issue Wadiz booster coupons?
A. The maker can publish it directly at the Wadiz advertising center.
- Access to the advertising center → Click [issuing coupons]
- Set discount method (flat/flat rate), discount amount, minimum payment amount, issuance restriction quantity, issuance period/expiration date
Q. Is there a separate advertising fee to be exposed to the Booster account?
A. No, I'm not. It automatically enters and is exposed to the top just by issuing a 'booster coupon' that meets the conditions without advertising fees. However, when the coupon runs out, the exposure ends.