Is It Okay to Launch a Project During the Holidays? 4 Myths and Facts

Update Date: September 16, 2026
Data Comparison: 2026 Lunar New Year Holiday vs. Weekday Data

What You’ll Learn from This Article

• Actual Results of Projects Launched During the Holiday
• Differences in ad performance during the holiday
• Tips for Scheduling News Updates to Reduce Operational Burden During the Holiday

Everyone will be taking a break during the holidays…
Is it okay to launch a funding campaign?

With the upcoming holiday approaching, many makers are agonizing over the launch date for projects they’ve worked so hard to prepare. They worry, “Won’t everyone be too busy resting during the holiday to care about funding?” or “Aren’t we just wasting our ad budget?”

However, an analysis of this year’s Lunar New Year holiday data revealed results that contradicted these expectations. The holiday isn’t simply a time to take a break; rather, it’s a period when a period that generated remarkable results! Today, we’ll share the four common misconceptions makers have ahead of the holiday and the real insights hidden within them.

Holiday Myths and Truths at a Glance

Misconception 1: Won’t supporters’ interest drop if a project launches during the holiday?

Truth: Early payment conversion rates were actually higher for projects launched during the holiday.

When we compared data from this past February’s Lunar New Year holiday (Feb. 16–18) to three weekdays in February, all key metrics leading to payments showed an increase. In particular, the average number of payments per project surged by a whopping 151%.

💡 Key Takeaway
During holidays, the proportion of visitors who are ‘the proportion of supporters who are ‘actually intent on making a payment’increases. In particular, conversion rates among supporters who have signed up for notifications become very high, so launching during this period is highly advantageous for building momentum early in the project.

Misconception 2: Doesn’t ad efficiency drop during holidays?

Truth: On the contrary, competition decreases, allowing us to run targeted, display, and push ads at lower costs.

Looking at wadiz’s three ad products, during the holidays, CPC (cost per click) was lower across the board compared to weekdays. In particular, the CPC for push ads dropped by 47%, allowing us to attract more supporters to our projects with the same budget.

Misconception 3: Isn’t it difficult to communicate with supporters during the holiday?

Fact: You can prepare in advance before the holiday by scheduling News updates.

wadiz’s “Scheduled News” feature, news posts are automatically published on the specified date and time. By investing just 30 minutes before the holiday to write them in advance, you can maintain consistent communication with your supporters even while you’re away.

💡Here are some ideas for what to write before the holiday

• Before the Holiday Begins:Provide Advance Notice on Inquiry Response and Shipping Schedules Duringthe Holiday
• Mid-Holiday: Send holiday greetings and update supporters on funding progress and remaining perks
• End of the Holiday:Remind supporters of thefundingdeadline and any must-not-miss benefits, such as early bird offers

*If it’s difficult to write multiple News items at once, try using WAito make the process easier!
*How to schedule a newsletter: Maker Studio > News > Create Newsletter

Misconception 4: Doesn’t interest during the holiday season focus solely on related projects?

Fact: By utilizing special events and booster coupons, even projects unrelated to the current season can still attract plenty of attention.

There’s no need to worry even if your project isn’t related to the holidays. You can showcase your project to more supporters through special campaigns, and use push notifications and booster coupons to guide users from initial interestIn fact, during this year’s Lunar New Year holiday, the “Mi-kkot Handwriting Class”—which had no direct connection to the holiday—promoted the project through push ads and offered payment incentives via booster coupons. As a result, right before the Lunar New Year holiday, funding amount increased by 196%compared to the same period the previous year!

💡Try using this strategy during the upcoming holiday.

• Get more exposure through special promotions: Participating in the Blackbird(~Oct. 26) and Sammu Bookstore(~Oct. 12) promotions will help promote your project to more supporters.
• Drive Conversions with Booster Coupons + Push Notifications: Use push notifications to directly promote your project to supporters, and offer additional perks available only to those who participate now via Booster Coupons to drive.

Frequently Asked Questions (FAQ)

Q. How can I issue a booster coupon?

A. You can issue Booster Coupons via the Ad Center > [Issue Coupons]. You can find instructions on how to issue them in the guide.

Q. When using the News Post Scheduling feature, is a notification also sent?

A. Yes, if you’ve enabled notifications, a single notification will be sent to your specified audience when the News post is actually published. For more details, please refer to the guide on scheduling News posts.

If you prepare well, the holiday season can be an opportunity to boost your results. Apply what you’ve learned today to your project, meet more supporters this holiday season, and increase your sales!