Is It Okay to Launch a Project During the Holidays? 4 Myths and Facts

Updated: September 16, 2026
By Data: 2026 Lunar New Year Holidays vs Weekdays Data Comparison

You'll find out when you read this

• The actual performance of the project opened during the holidays
• Differences in advertising performance operated during the holidays
• Tips for Booking New News to Reduce Operating Burden During the Holiday

I'm sure everyone will take a rest during Chuseok…
Is it okay to open the funding?

There are many makers who are contemplating the timing of the opening of the project they have worked hard on ahead of the upcoming Chuseok. "Wouldn't everyone be interested in funding because they're resting on holidays?" and "Wouldn't it be just spending advertising money?"

However, the results of analyzing this year's Lunar New Year holiday data were contrary to expectations. This is because the holiday was not just a period of rest, but rather a period of remarkable results! Today, I'll tell you four misunderstandings that makers often do ahead of the holiday and the real insights hidden in them.

Get a glimpse of misunderstandings and truths related to the holiday season

Misunderstanding 1. Doesn't it make you less interested in supporters if you open it during the holidays?

Truth: The initial payment conversion for the project we opened on the holiday was rather higher.

When I compared the data of the Lunar New Year holiday (2/16-18) and the weekday (3rd) of February this year, all the key indicators leading to payment have risen. In particular, the average number of payments per project increased by 151%.

💡 Key points
During the holidays, the proportion of 'supporters who want to pay' visits increases. In particular, supporters who have applied for notification in advance are very active in switching payments, so opening at this time is very advantageous to increase the firepower at the beginning of the project.

Misunderstanding 2. Don't advertising become less efficient during the holidays?

Truth: Rather, competition was reduced, so we were able to execute target, display, and push advertisements at a lower price.

When I looked at the three Wadiz products, CPC (advertisement fee per click) was all lower than on weekdays during the Lunar New Year holiday. In particular, push ads had a 47% lower CPC, so we were able to bring more supporters to the project even with the same budget.

💡 Key points
The holiday is a time when you can spend advertising money efficiently. In particular, we are also promoting display and push advertisements this Chuseok, so if you are thinking about holiday advertisements, apply right now!

• 📣 2+1 promotion for Chuseok display ads
• 📣 Chuseok Boosting Push Promotion

Misunderstanding 3. Isn't it difficult to communicate with supporters during the holidays?

Truth: We can prepare in advance before the holidays by issuing new news reservations.

With Wadiz's "issue new news reservation" function, new news will automatically be uploaded at the specified date and time. If you invest 30 minutes in advance before the holiday starts and write it down in advance, you can constantly communicate with your supporters even during the break.

💡Please write this before the holidays

• Before the start of the holiday: Responding to inquiries during the holiday season and informing the delivery schedule in advance
• Midway through the holidays: Tell us about the status of funding achievement and remaining benefits along with holiday greetings
• Closing the Holiday: Re-announce the benefits you'd like to miss, such as funding deadline schedule, early bird

*If it's difficult to write multiple news at once, WAiMake it easy to write with!

*How to issue a new news reservation: Maker Studio > New News > Write New News

Misunderstanding 4. Don't you only focus on related projects during the holiday season?

Truth: If you use special exhibitions and booster coupons, you can get enough attention on projects that are not related to the holiday.

You don't have to worry about projects that aren't related to the holidays. This is because the project can be shown to more supporters through a special exhibition, and push advertisements and booster coupons can lead to interest and payment.

In fact, the uncooked handwriting class, which was not directly related to this year's Lunar New Year holiday and the holiday, announced the project through push advertisements and added payment benefits with booster coupons, and the funding amount rose 196% compared to the same period just before the Lunar New Year holiday!

💡Use it like this this this holiday.

• Show more with a special exhibition: Participating in the special exhibition of Autumn Rich Warehouse (~9/18) and Super Love Maker (~9/20) can create an opportunity to promote the project by being fully exposed to Wadiz Main even during the Chuseok holiday.
• Make payments with booster coupons + push ads: Inform your supporters of the project directly with push ads, and add the benefits you'll get if you join now with booster coupons to drive instant payments.

Frequently Asked Questions (FAQ)

Q. What do you recommend for this Chuseok advertisement?

A. Looking at the data from this Lunar New Year holiday, the ROAS of display and push advertisements has improved significantly. If you have a limited budget, I recommend using these two pages. If you take advantage of the display 2+1 and push promotions that are just in progress, you can also reduce the budget burden.

Q. How can I issue booster coupons?

A. You can issue booster coupons through the Advertising Center > [issuing coupons]. You can find out how to issue it in the guide.

Q. Will a notification be sent when I use the new news reservation function?

A. Yes, if you set up sending a notification, it will be sent once to the target you set up when the new news is actually released. You can find more information in the new news reservation posting function guide.

If you prepare well for long holidays, it can be an opportunity to increase your performance. Apply today's confirmation to my project, meet more supporters this Chuseok and even increase sales!