Guide to Writing Introductions for Product Detail Pages | 3 Types of Story-Based Introductions Used in Successful Projects
Updated: September 14, 2026
The funding success project has taken advantage of
Details Page Introduction Types 3 Types
If the story is painstakingly written and it doesn't lead to payment, you should look at the introduction first. Supporters come into the detail page without knowing exactly what my project is yet. At this time, if you don't give an answer to the question 'What project is this?' at the introduction, there is a high possibility that you will leave without reading the contents below.
Not all projects have to start in the same way. Take a look at the introductions my project can take advantage of in this article!
You'll find out when you read this
- A must-answer question on the first screen
- Introduction 3 and criteria for choosing the right type for my reward
- The proportion of projects with GIFs placed on the first screen
- What to check on the first screen before publication
The core of the introduction is
Disclosure of the identity of the project
You don't have to explain all the advantages of the product at the introduction. I just need to be able to decide if the supporters will keep reading. To do that, you need to be able to solve the questions below in the introduction.
What is this, and who is this product for?
From the beginning, it often explains the reason or philosophy of the brand's start-up. Of course, it's an important story, but without knowing what the product is, it's easier to sound like someone else's story than mine. It is not too late to tell the background of development and the story of the brand in the middle of the story. Please show the identity of the product first on the first screen.
Can you meet the expectations given by the title in the introduction?
Supporters see the title, enter the project, and check it at the introduction. If what you expected from the title is not in the introduction, you may feel that you came in wrong. If you wrote 'full guard ring' in the title, you should see full guard ring on the first screen. If you've emphasized "30 seconds," you should be able to see right away what changes in 30 seconds.
The funding success project has taken advantage of
3 Introduction Types
The first screen of the actual project can be divided into three types. Instead of saying which method is better, you can choose based on what is the strongest basis for my project now.
| type | It's perfect for projects like this | What you're going to show on the first screen |
|---|---|---|
| Post-certification/certification emphasis type | If it's an encore, or if you have a track record, review, or award history from the last episode | Last round numbers, repurchase intentions, certification marks |
| Storytelling type | It's my first funding, so I don't have any results, but when the reason or process of making it is special | Sentences opened with situations, questions, and scenes that supporters know |
| Strength maximization type | When the feature is described only by the scene of using the product | Use scene GIF, before and after comparison, short phrase |
The way to choose is simple. If the performance and reviews of the last episode are sufficient, choose the review and certification emphasis type, if the process of making the product is special, the storytelling type, and the use scene itself is the best explanation, then the strength maximization type.
① Review and certification emphasis type: Put the reactions of the last episode on the first line
Basque traditional recipes, thick and soft Batchike projects highlighted the supporters' reviews from the last round of funding on the first screen. You can check the story of the project with confidence from the beginning. As a result of making good use of the data to persuade supporters at the introduction, we collected 783 supporters and 32.29 million won.
 |
 |
② Storytelling Type: It begins with a story that supporters can understand
The Medivity First Sunscreen Project begins with a story that breaks the conventional wisdom of a supporter. Starting with 'Sun cream is not the last product to apply!' and the storytelling of 'Leave it in the bathroom and apply it first as soon as you wash your face' made me curious about the next story. After that, I used research data to logically present the basis for this argument and persuaded supporters. As a result, we raised 4,587 supporters and 476.3 million won in funding.
If you don't have previous performance because it's your first funding, please show me the process instead of the result like this. Storytelling that shows how many prototypes you made and what functions you didn't give up is enough to persuade your supporters.
 |
 |
③ Strength maximization type: The scene you use takes over the description
Harerich's gray hunter project can attract supporters' attention just by the title, "No more pulling, just pushing gray hair will solve it!" The introduction, which you can see as soon as you enter the project, showed GIFs of removing gray hair with products so that you can understand your strengths at a glance.
2,967 supporters participated in this intuitive story composition, achieving 56 million won in funding.
 |
 |
Make sure to check it out on your mobile before opening
The flow may be different when you see the project story on PC and on mobile. It's definitely flicked over on PC, but the flow can be boring on mobile. So, if you've written all the stories, it's a good idea to check them out on your mobile.
And check the checklist below to see if it contains all the core of the introduction!
- Can you tell me what you are introducing by just reading the first sentence without a picture of the product?
- Can you see the promise in the title right in the introduction?
- If you used a number, do you have any data to support that number?
- Is there an answer in the introduction to what supporters would be most curious about?
- Do you have any devices that you might want to keep reading the following?
You don't have to choose one of the three types. However, I recommend focusing on the most powerful elements in the introduction, as you might want to highlight all the performance and development stories, features and benefits on the first screen and not see anything!
Ask WAi!
If you can't see what to improve even if you read it by yourself many times, ask WAi to check the introduction of the detailed page with the eyes of the supporter by typing the prompt below.
*Please use WAi's feedback as a reference to check the detailed page before opening. Actual performance may vary depending on the nature of the project and how it is operated.
Below is the funding introduction I wrote. See if it's attractive from a supporter's point of view.
[Paste text at the beginning]
📌 If you are working on a project, please check it out together
- How to organize detailed pages and GIFs that persuade customers without video
- Detailed Page 4 Design Guide to Funding Success
- Mandatory before opening! Rewards Design Checklist
- Why Rewards Option Design Is Important for Wadiz Funding Success
What if it's still before funding? Create a project
frequently asked questions
Q. How many lines are appropriate for the introduction?
The number of messages is more important than the number of lines.
If you put five messages on the first screen at once, it's hard to know what to remember. Add about two elements that support the sentence to a sentence that tells you what kind of product it is.
The rest of the advantages can be explained in turn in the text.
Q. Can I put the achievement rate of the last funding on the first screen?
It's actually a way to use it a lot.
However, rather than just showing a large achievement rate, the meaning becomes clearer if you place a number of supporters or numbers that show human reactions, such as repurchase and repurchase intentions.
Just like the cheesecake project we looked at earlier showed a 96% chance of re-sponsorship with an achievement rate.
Q. Can I put "why I need to fund it now" on the first screen?
You can put it in, but please show it briefly.
One line of information that is important in time, such as a limited quantity or deadline, is enough. The place to detail the benefits is at the end of the story.
If you explain the price long on the first screen, you can start with the price comparison before the supporter understands the product.
Q. How can I check if my intro is okay?
If you're writing a story, ask WAi to read the first screen from a supporter's point of view.
"Just read this introduction and guess what product it is."
If you ask me like this, I can quickly check if my intended products and strengths are delivered only on the first screen.
Q. Can I write the introduction of the story that is scheduled to open in the same way?
The purpose is different.
This funding story is about helping you pay, but the story about opening is about receiving a notification application. Therefore, even if you introduce the same product, the content to be emphasized on the first screen should be different.