Wadiz Funding Closing 3-Day Guide | 4 Final Boosting Strategies
Last Updated: September 9, 2026
3 Days Before Funding Closes
Success Strategies for a Last-Minute Push
With only three days left until the deadline, you might start to feel the pressure. Should I run more ads? Should I offer more coupons? On D-3 before the funding deadline, 15%of all payments are made. Half of those payments can even come in on the very last day. Since this is a period when you can significantly boost your results depending on whether you attempt a last-minute push—and how you do it—I recommend reviewing this guide, figuring out what you can do, and taking a step-by-step approach!
Here’s what you’ll learn from this post
- Funding Payment Flow for D-3
- Budget Allocation for Makers Who Have Reached 10 Million Won or More During This Period
- What to Do on D-3, D-2, and D-1
- Tactics to Use When You Have No Budget
The closing day, when 50% of D-3 payments are made
If you look at the payment trends for D-3 before the deadline, you’ll see that payments aren’t distributed evenly over the three days. They usually come in a rush on the very last day. Supporters who were hesitating about whether to fund the project see the “Deadline Approaching” News posted by the maker or discover the project through the [Last-Minute Projects] section on the wadiz app, which highlights projects nearing their deadline, and decide to fund it.
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D-2 Before Deadline
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D-1 Before Deadline
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Day of the Deadline
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3-Day Cumulative Total
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3.5%
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4.0%
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7.1%
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14.6%
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Target the “Closing Soon” Messages
Allocate Your Budget
Looking at makers who successfully completed funding for their projects between January 2025 and August 2026, those who raised 10 million won or more set aside a budget for the final three days that was roughly the same as their budget in the early stages.
You can continue running targeted ads until the very end to attract new, highly engaged customers, or use display ads and push notifications that capitalize on the “closing soon” message. Combining these with booster coupons can create even greater results. Check the Main Funding Advertising Operations Guideto see which ads you can use for this campaign.
| Maker Group | launching soon | Early Stage (First 3 Days) | Mid-Phase | Late Stage (3 Days Before Closing) | Total after launch |
|---|---|---|---|---|---|
| Less than 10 million won | 71% | 9% | 15% | 4% | 28% |
| 10 million won or more | 56% | 10% | 26% | 8% | 44% |
It’s not over until it’s over
Last-Minute Actions
① Ads: Switch to “Countdown to Deadline” creatives
If you have budget remaining, try adding creatives that prominently feature the “deadline approaching” message. Highlighting the number of supporters your project has gathered so far and the limited funding period remaining can encourage supporters who have been hesitating to participate to make a quick payment. Push notifications are particularly effective during the final countdown, as they can deliver this message more powerfully and drive immediate traffic to your project.
② Booster Coupons: The Final Push
Set the expiration date just before the funding ends and keep the distribution period short. This will more effectively convey the message to supporters who have been hesitating to back the project that they should claim the coupon and pay now. To prevent existing backers from dropping out, use News to announce the release of the booster coupon and remind them of the benefits they’ve already received, such as early bird and first-round booster coupons.
③ News: Post One Every Day
Posting news daily might feel like a burden, but if you highlight different information or small perks each time, you can create news that people look forward to opening. Check out the “4 Types of News Content” to explore various news formats!
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Date
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The Role of This Episode
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D-3
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We’ve compiled the most frequently asked questions from supporters to help you overcome any last-minute hesitation |
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D-2
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Run last-minute promotions and events—such as booster coupons—to encourage quick participation |
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D-1
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Announce D-1 updates by highlighting remaining quantities and “sold out soon” options |
Last-Minute Boosting When You Have No Ad Budget
It’s okay if you don’t have a budget. On D-3, you can focus on actions that encourage supporters who are already familiar with your project—such as those who have subscribed to notifications, favorited your project, or left comments—to participate in the funding campaign.
- Crowdfunding Countdown Update #3: News is free. Since you can send notifications to all subscribers, followers, and supporters who have signed the Pledge of support when you upload news, this is the most highly recommended free marketing tool.
- Responding to Community Questions: Supporters who leave questions in your project’s community are likely still on the fence about seeking funding for your project. Try to encourage them to make a payment by providing a reply that gives them the final push they need.
- Pledge of Support Event: This is a way to promote funding for your project to the friends and family of supporters who have already joined your project. Refer to the News Guideto plan a Pledge of Support event.
Not a Maker Yet? Create Your Project
Frequently Asked Questions (FAQ)
Q. I’ve already used up my entire budget by D-3. Is boosting still possible?
A. There are actions you can take without a budget. Post three News updates about the closing countdown, and share the news that the deadline is approaching on your brand’s social media and Community platforms. A large portion of payments made in the final three days comes from people who were already familiar with the project. For your next project, try including a plan to set aside at least 40% of your advertising budget for use after the campaign launches.
Q. It’s four days before the deadline—is it still a good idea to run ads?
A. Makers who have raised over 10 million won spend 8.5% of their total ad budget within the final three days. If you have a remaining budget, you should switch to running deadline countdown ads right now. However, since the application deadlines vary by ad product, please check the Ad Center first.
Q. Some backers have already paid—what should I do if I distribute coupons now?
A. Explain the situation to those who have already paid via News, and remind them of the benefits they’ve already received, such as early-bird quantities or early-bird perks. To minimize misunderstandings, clearly position the deadline coupon as “the last chance for those who’ve been hesitating.” Please check the Advertising Center for guidance on whether retroactive application is possible for completed payments.
Q. Won’t supporters feel overwhelmed if we post News every day starting D-3?
A. Repeating the same message every time can be overwhelming, but if you include new information or small perks each day, people are actually more likely to check back. Try dividing the roles: D-3 for addressing frequently asked questions, D-2 for remaining quantities, and D-1 for the final perk.
Q. What time does the campaign end?
A. The end time varies by project. Check your project’s end date and time in Maker Studio, and include that exact time in your D-1 News.