Wadiz Mid-Funding Operations Guide | How to Break Through a Stagnation Period 7 Days After Launch
Updated: September 9, 2026
the middle of funding
Boosting Action List
It is a natural phenomenon that participation speed decreases seven days after opening. This is because the payments of notification applicants collected during the scheduled opening period are concentrated at the beginning. This is also because the reason to participate immediately weakens as benefits such as early bird and booster coupons prepared for open boosting end.
But this flow doesn't mean a failure of the project. Looking at the project data that ended over the past year, 53% of all payments are concentrated on the first three days of opening, and payments in the middle section of the three days before closing are down to 32%. Therefore, rather than trying to find the same pace as the opening 7 days after the opening, it is better to look at whether 1) the inflow has decreased and 2) the inflow has been maintained but no payment conversion has occurred. Take a look at the guide and find out how I can boost my project!
You'll find out when you read this
- How to determine why payments are not increasing is an inflow or a conversion issue
- How to change ads without turning them off in the middle
- Let's see how much a maker with more than 10 million won spends in the middle
- Criteria for leaving booster coupons for closing
Step 1 Diagnose a problem.
To analyze the number of visits and payments
I can't tell the cause of the problem just by the result of 'decreased payments'. We need to see the number of daily visits and daily payments together at the maker studio to get a clearer picture of where they are blocked.
| a phenomenon that appears | a question of doubt | the first thing to do |
|---|---|---|
| The visit is maintained, but the payment is reduced | a conversion problem | Check the top of the detail page, the rewards guide, and the supporters' communication |
| There were fewer visits | an inflow problem | Check the advertising materials, the execution channels, and the outside spread |
| Payments are concentrated on certain rewards | Configuration Delivery Problems | Change the exposure order of other options and let me know the rewards that are about to be sold out |
Visitors keep coming in, but if the payment is reduced, increasing the advertising fee may not change the result much. Check the detailed page introduction to see what kind of product it is and why you need to participate now in three lines.
On the contrary, if the number of visits itself has decreased, we should look at the inflow before the page. It's time to check whether you're using the same advertising material for a long time, whether there's a change in the project inflow channel, or if the inflow from a specific channel has decreased.
If payment is only concentrated on certain rewards, the rest of the options may not be seen well or the difference may not have been fully explained. Change the order in which the options are shown in the story and news.
Step 2. Troubleshooting
3 Key Action Lists
If you found a problem in step 1, try to take the necessary actions around the three actions below.
|
Action.
|
Key Action
|
What you need to do
|
|
Advertising
|
Replace/add material without turning it off | Replacing low-performance materials, reflecting reviews and achievement rates, sharing SNS and communities |
|
a new news
|
Provide new information every time, conduct new events | Organize repeat questions, share production process and reviews, and share progress |
|
a booster coupon
|
Secured for finish boosting instead of medium burnout | Only small-scale tests are conducted, and targets and discounts for closing are set in advance |
① Modifying Ads
Looking at the flow of advertising expenses used during the main funding period of the project, which achieved more than 10 million won in funding, based on the project ended from January 2025 to August 2026, it was used the most in the middle. The section with the biggest difference between projects that have achieved less than 10 million won and advertising costs is also in the middle.
| a maker's group | the first three days | Midway (four days after opening to four days before closing) | 3 days of closing |
| less than 10 million won | 9% | 15% | 4% |
| more than 10 million won | 10% | 26% | 9% |
Unlike early and just before the opening, when notification applicants participate and booster coupons are actively used, they often do not set triggers that can induce immediate action, and high-value makers that have raised more than 10 million won used advertisements to steadily create new inflows during this period.
If it's time to change the advertising material, I recommend turning off one low-performing material and raising one new material rather than changing it all at once. If you proceed in this way, you can compare the reactions of new materials while maintaining the flow of existing advertisements and maintain stable advertising performance.
You can include the following information in the newly added advertising material. Since the effectiveness of each advertising product varies depending on the project category and reward price range, check out the WAi at the Advertising Center or Maker Home to find out how to operate advertisements suitable for your project.
- Achievement rate and number of participants (e.g. "Projects with 500 people already involved")
- Real life scenes and how to use them
- Supporters' reviews and inquiry responses
- Sales volume or popularity composition by rewards
- Features and specifications that are different from competing products
- Project End Date and Remaining Period
② Posting news every 2-3 days
In the middle of this slow funding flow, it creates a reason for new news to come back. However, there is no point in repeating the contents on the detailed page as it is. It should be updated information during the project or something new that supporters who participated in my project may be curious about or interested in, such as the production process, new questions, how to select rewards, and actual supporters reaction.
In fact, when looking at the success rate of funding by the number of new news reports based on the project ended between January 2025 and August 2026, the success rate of projects that never wrote new news and those that wrote more than five times was 46%p different. It can be seen that there is a big difference in the achievement rate of more than 10 million won and the amount of recruitment.
| section | Funding success rate | Achievement rate of more than 10 million won | Recruitment amount (median value) |
|---|---|---|---|
| 0 news | 51% | 0.7% | 520,000 won |
| 1~4 times of news | 78% | 9% | 1.09 million won |
| five or more news | 97% | 48% | 9.08 million won |
Of course, the number of new news uploads does not directly lead to funding conversion, but active communication with supporters through new news can energize stagnant projects and bring new supporters, including those who have hesitated or forgotten to fund.
New news recommendation content
- Production process disclosure: Factory, development site, prototype progress
- Frequently Asked Questions: Repeated Questions in Comments and Questions
- Detailed Rewards Introduction: Features, Specifications, How to Use them
- Support signature/follower event: event that provides a certain benefit if you leave a support signature, follow, or comment
- Experience group/review event: An event to recruit small experience groups to gather reliable supporter reviews and attract the attention of supporters
③ To issue booster coupons
If you need a mid-boosting to compensate for the failure to produce as much performance as you want at the beginning of the opening, you can also use a booster coupon.
When I look at the data, booster coupons generally work best when issued three days before opening and three days before closing. Therefore, if you utilize booster coupons in the middle of the year, it is recommended to prepare an action plan together to inform this news more actively and achieve maximum results. Review the issuance guide below and issue coupons that fit your project
| Issuance Guide | Details |
| Don't open it too wide. Short, multiple times |
I'm going to set the issuance period to 2 to 3 days to create a "reason to fund it now." |
| Don't just open up the coupon, but as a set with the news |
It may be difficult to boost the coupon only by issuing it, so let's announce the coupon issuance with a new news + notification combination |
| Minimum payment is adjusted to target | If you want to increase the funding payment range, raise the minimum payment amount, and if you want to increase the number of payments, set the minimum payment amount low |
| Set it up with a straight line rather than a flat rate | The coupon price range is 5-10% of the main reward amount, and it is effective to set it as a straight line (won) rather than a flat rate (%) |
step 3.
Checking Rewards
If you brought your supporters to the project page with attractive advertisements, coupons, and events, and you can't switch, you might want to check the rewards again.
- Even after the funding is opened, the title and detailed description of the existing rewards can be modified. Make this part more attractive and easier to understand.
- Another way is to add new rewards that supporters of my project will like based on existing rewards data.
- If you didn't have a representative image by reward, I also recommend adding this part.
What if you're not a maker yet? Making My Project
Frequently Asked Questions (FAQ)
Q. Can I reduce the advertisement in the middle of the project?
A. Basically, it's better to keep the inflow of new supporters. If you're short on a budget, adjust your daily budget rather than stop it completely, and replace low-performing materials.
Q. What should I post for the new news?
A. I recommend content that can increase trust, such as the production process, actual reviews, frequently asked questions, and the progress of the project.
Q. Can I also modify the detailed page after opening it?
A. The items that can be modified can be supplemented during the project. However, the scope and conditions of modification can vary depending on the progress of the project and the policy, so you can check it in the studio.
Q. Is it better not to issue booster coupons in the middle of the year?
A. It's not like you shouldn't use the coupon at all. We can do small tests for certain rewards with low sales, but it's better to secure a budget to use right before the deadline than to issue in bulk.