Wadiz Funding Success Guide | Why Rewards Design Matters
Updated: September 9, 2026
Wadiz funding success
Why Designing Rewards Options Is Key
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- If you structure your rewards well, supporters won’t be wondering, “Should I back this or not?” but rather , “Which reward should I choose?”
- In this case, referring to the number of Rewards tiers and price ranges used by successful projectsmakes it easier to establish a baseline when designing your own project.
- New to designing Rewards? Check out the [Data-Driven Rewards Structure Examples] file attached at the bottom of this article and use data from successful projects to design your own Rewards!
How to Use the [Data-Driven Rewards Structure Example] in Just 5 Minutes
- STEP 1. Select a Category:Check the number of Rewards options and price ranges based on successful projects inyour category
- STEP 2. Enter Rewards Details: Enter the rewards and their list prices, then review the rewards structure example
- STEP 3. Review your final Rewards structure:Enter yourfinalRewards structure to receive a real-time assessment based on 9 success criteria
👇 You can download the Excel file with the example of the Rewards configuration from the attachment at the bottom of this article!
*Based on wadiz data for projects completed between 2025 and 2026.
Even for projects featuring the same product, if there’s only one reward option, supporters will hesitate, wondering, “Should I fund this project or not?” On the other hand, when there are various options, they’ll wonder, “Which Rewards should I choose?” In this post, we’ll explore why rewards design is crucial to a project’s success or failure, and what distinguishes well-designed rewards from those that fall short.
1. Focus on “needs” rather than the number of Rewards
You might think it’s difficult to create multiple Rewards if you have only one product. However, even for the same product, you can segment the options based on who needs it and in what situations.
- First supporters to join → Early bird benefits
- Supporters who plan to use the product themselves → Single item
- Supporters who want to use it with family or friends → 2- or 3-piece sets
- Supporters looking to give a gift → Gift package
- Supporters who want a more generous package → Packages including additional perks and freebies
By categorizing rewards based on needs like this, you can create several meaningful options. Conversely, if there are too few rewards, the moment someone feels “there’s nothing that’s just right for me,” the likelihood of them dropping out increases significantly. If you’re putting together a reward system, rather than simply increasing the number of options, start by examining the 'situations and needs' of the people who would want these rewards.
2. Expand your price range from affordable options to more generous packages
It’s important to structure your offerings so that they aren’t concentrated in just one price range, regardless of the purchase purpose. In fact, projects that raised over 10 million won generated the most revenue in the 70,000–150,000 won range, and and when combined with the 150,000–300,000 won range, they accounted for approximately 58%. Taking into account the product’s base price and category, structure your options in stages—from low-priced Rewards that are easy to choose to main Rewards, and high-priced Rewards of 150,000 won or more, which accounted for a significant share of sales.
- Low-cost Rewards → Options you can purchase without breaking the bank
- Main Rewards → The option we expect the most supporters to choose
- High-Priced Rewards → Generous packages, sets, and additional perks designed to boost funding success
Well-Designed Rewards vs. Disappointing Rewards
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Category
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Disappointing Rewards Design
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Well-designed Rewards
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Options
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Only 1–3 flagship products listed
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Organize into 6 or more categories by usage purpose
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Price Range
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Concentrated in a similar price range
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Ladder-style pricing structure ranging from low to high
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Single items
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Only standard individual items available
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Early bird discounts available
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Sets
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No options other than individual items
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Options include 2-packs, 3-packs, gift sets, etc.
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High-value Rewards packages
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No high-value Rewards
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Offers Sets, Bundles, and Additional Benefits
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Selection Criteria
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Difficult to Compare Differences
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Easy to compare who each option is best suited for
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3. Right before checkout, make it easy for customers to decide “which Rewards to choose” immediately
Just as important as offering a variety of options is making it easy to understand the differences between each Reward. When supporters view the Rewards list, they should be able to quickly answer the question, “What’s the difference?”
- What is the most affordable Rewards option?
- What benefits are available if I purchase multiple rewards?
- How do the contents and prices of each Reward differ?
- Which Rewards are the best fits for me?
With well-designed Rewards, these differences are immediately apparent just by looking at the name, price, image, and contents. Conversely, if the names and contents are similar, it can actually make it harder to compare options, even if there are many to choose from.
Tips for Designing Good Rewards
① Early Bird Type
This approach offers benefits to supporters who participate early. By dividing benefits into tiers—Ultra Early Bird (maximum discount, minimum quantity) → Super Early Bird → Early Bird— the sooner you pay, the better off you are, leading to a surge in payments right at the start of the campaign.
Example: Redbean Infinite Scroll Vertical Mouse
| Early Bird Phase | Rewards Name | Price |
| Super Early Bird | Redbean Infinite Wheel Mouse A39R (1 unit) | 29,900 won |
| Super Early Bird | Redbean Infinite Wheel Mouse A39R (2-Pack) | 54,800 won |
| Early Bird | Redbean Infinite Wheel Mouse A39R (1) | 32,900 won |
| Additional Rewards | Mouse Pad | 4,000 won |
② N-Piece Set Model
This model offers a higher discount rate as the quantity increases. From the supporter’s perspective, the benefits appear greater, and from the maker’s perspective, the average order value increases. For projects involving consumables, bundling them into “N-month supplies” to capture repeat purchase demand all at once.
Example: Ninety-Six Hours Hair Loss Ampoules
| Early Bird Tier | Rewards Name | Price |
| Ultra Early Bird | [Up to 42% off / 3 months] 3 main products + 3 refills | 174,000 KRW |
| Super Early Bird | [40% Off for Limited Time / 3 Months] 3 Main Products + 3 Refills | 180,000 won |
| Super Early Bird | [28% Off / 2 Months] 2 Full-Size Products + 2 Refills | 144,000 won |
| - | [18% off / 3 months] 3 main products + 3 refills | 246,000 won |
| - | [13% Off / 2 Months] 2 Full-Size Products + 2 Refills | 174,000 won |
| - | [5% Off / 1 Month] 1 Main Product + 1 Refill | 95,000 won |
| Super Early Bird | [Intensive Care] Beta43 6-Month Sculp Reset Routine Rewards Description | 408,000 KRW |
| Super Early Bird | [Best Routine] Beta43 3-Month Scalp Care Set | 225,000 KRW |
③ Set Using Options
This method involves combining multiple Rewards—such as A+B or B+C—to create a set. This works well when Rewards consist of two or more items.
Example: Black Santa Convection Heater
| Rewards Name | Price |
| Small Heater (Single Item) |
114,000 KRW |
| Medium Heater (Single Unit) |
128,000 won |
| Large Heater (Single Unit) | 148,000 won |
| Small + Medium Heater Set |
239,000 won |
| Heater Medium + Large Set |
273,000 won |
| Large + Large Heater Set |
293,000 won |
TIP) What kind of rewards configuration would work best for my project?
Download the [Data-Driven Rewards Configuration Template] attached at the bottom of this article. Just enter your category and list price to see examples of rewards configurations based on data from successful projects!
STEP 1. Download the [Data-Driven Reward Structure Examples] Excel file and select your category
→ You can check the number of Rewards configurations and price ranges based on successful projects in the same category.
STEP 2. Enter the Rewards items and list prices
→ You’ll see eight examples of Rewards configurations based on data from successful projects.
STEP 3. Enter your final Rewards package
→ You can immediately identify items that need improvement (⚠️) by comparing them to successful projects.
Frequently Asked Questions (FAQ)
Q. Should I create multiple Rewards even if I have only one product?
A. Even if you have just one product, you can categorize Rewards based on purchase intent—such as early bird, single unit, 2-pack, 3-pack, gift sets, and additional perks. It’s important to create Rewards that each offer a distinct reason to choose them, rather than repeating similar Rewards just to meet a quota.
Q. Won’t having too many Rewards confuse supporters?
A. Having many rewards with unclear differences can indeed be confusing. However, if the price, quantity, benefits, and target audience are clearly distinguished, a variety of options can actually help supporters find the reward that best suits them.
Q. Does having only inexpensive Rewards increase the chances of success?
A. Not necessarily. Successful projects tend to include not only rewards that are easy to back without breaking the bank but also more substantial rewards, such as sets and packages. The key is not to create many rewards within a specific price range, but to offer a wide variety of choices.
Q. Can I create a Rewards program priced at 150,000 won or more even if the product itself isn’t high-priced?
A. You don’t necessarily have to. However, rather than forcing a bundle just to raise the price, it’s important to first confirm whether the bundle is something supporters actually need.
📌 If you’re in the process of creating a project, be sure to check out this content!
- A Must-Have Before Launch! Rewards Design Checklist
- How to Design Rewards to Increase Your Chances of Reaching 10 Million Won (+Early Bird Packages)
- How to Design Product Detail Pages and GIFs That Convince Customers Without Video
- A 4-Step Guide to Designing Product Detail Pages That Drive Funding Success
- Reviewing Your Product Page Before Funding to Boost Results
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