37.2417°N 独島の座標を纏う！THE COORDINATES スウェット

What we must remember,
The coordinates of Korea!

"37.2417° N, 131.8667° E"

Wearing the coordinates of Dokdo.

[HAZENA × DOKDO]
THE COORDINATES

37.2417° N, 131.8667° E
A single set of coordinates helps us remember a single place.

Instead of expressing Dokdo with direct imagery, Hazena,
captured the coordinates of Dokdo in a design you can wear in everyday life.

Not clothing for a special day,
but the coordinates of Dokdo you can remember for a long time and wear naturally.

The most accurate way to remember a place: coordinates.
37.2417° N, 131.8667° E.
We recorded those coordinates in Hazena's design.

One set of coordinates, one design.

DOKDO X HAZENA

The coordinates of Dokdo, Korea37.2417° N, 131.8667° Eto
Reinterpreted with Hazena's unique restrained sensibility and modern design language,
Dokdo × Hazena 5th Project.

Started from a single coordinate in Korea,
Hazena's fifth project,

Reinterpreting the coordinates of Dokdo into a single design,

The coordinates we must remember
Have been transformed into fashion you can wear every day.

The moment a single coordinate in Korea
Becomes part of our daily lives

"Without directly drawing Dokdo
We wear the coordinates that remember that place."

| The fifth Hazena project
| The coordinates of Dokdo, 37.2417° N, 131.8667° E,
A project that reinterprets them into a single fashion design.

We do not use grand images of Dokdo
We did not want to express it merely as a symbol of a one-time commemoration.

Wear it naturally in your daily life,
In a way that can be remembered for a long time,
We incorporated the coordinates of Dokdo into the design.

Dokdo's

| Coordinates
| Refined tone-on-tone design
| Relaxed silhouette
| Hazena's signature detail

All contained in a single sweatshirt,

Not just for special days,
But something you can wear naturally every day,
We have completed the DOKDO X HAZENA collection.

Beyond a simple sweatshirt,

We have reinterpreted a coordinate that must be remembered as a fashion you can wear every day,
Completing Dokdo's coordinates with a modern silhouette and Hazena's signature detail
DOKDO X HAZENA Fifth Project This is.

| Sweatshirt: Black + Light Gray Melange
| Ball Cap: Black + Light Gray
| Leather Necklace: Multicolor

A sweatshirt featuring the coordinates of Dokdo,
A ball cap with HAZENA's signature symbol,
A leather necklace that modernizes the traditional five colors.

When each object is connected as one,
Dokdo is reinterpreted in today's style,
Completing the unique K-Contemporary style of DOKDO × HAZENA.

HAZENA

| Through this project,Korean sensibility is
| Beyond Korea,into the daily lives of the world, as well,
| can naturally blend in exists
| Possibility We want to show.

Starting with our own sensibility,
Expanding to a global mood,becoming
Please join this project!

Yesterday and today meet,
Becoming the style of tomorrow!

Hazena (HAZENA)
"Our Tomorrow"

Hazena,

| Tradition The depth and beauty it holds,
| Today Naturally worn in everyday life,
| Use and,
| Experience So that you can.
|Newly With a design language,

We reinterpret.

Hajena is
A pure Korean word meaning 'Haje (tomorrow) + Jena (us)'.
It is a native Korean word.

THE NEXT WE CREATE

Our tomorrow,
A brand that creates together.

KoreanCurves and
Knots Inspired by the structure of

Flexibility and Harmony
Connection and Expansion

The smoothly connected lines flexibility and harmony,
The form balanced toward the center connection and expansion
represent.

| The aesthetic of Korea does not remain in the past,
| Meets the sense of the present can be connected to a wider world 
| The direction of HAZENA is contained.

The brand color

| Traditional Korean Obangsaek and Saekdong 
| Derived from nature Traditional colors

were used as the foundation.

| Stable Navy : "Restraint"
| Calm Green : "Vitality" 
| Warm Yellow : "Warmth" 
| Strong Red : "Energy

Hajena does not confine Korean elements to only heavy and traditional images.
We do not limit them.

The lines, colors, symbols, and sense of balance of Korea
can be fully expressed even in modern fashion and lifestyle.
We believe it can be expressed in a sophisticated way.

DOKDO COORDINATES
Collection Opportunity Intent

"Not just remembering Dokdo as a symbol,
but as a coordinate we wear today."

HAZENA's fifth project
began at the actual coordinates of Dokdo, Korea.

37.2417° N, 131.8667° E

Instead of repeating the familiar image of Dokdo,
as avisual language of coordinates and records we reinterpreted it
to be worn naturally in everyday life
in K-Contemporary styleas an expression we aimed to achieve.

Through this collection, HAZENA

wants to look at Dokdo anew through the coordinates 37.2417° N, 131.8667° E, rather than repeatedly showing it as a familiar symbol.
We aim to see it in a new light through the coordinates 37.2417° N, 131.8667° E.

| Recording places we must remember,
| Transforming that record into today's design,
| Ensuring it continues in our daily lives,

We begin a new record by wearing the coordinates of Dokdo.

K-CONTEMPORARY
Design Concept

"A record of Korea's coordinates through restrained design,
Bringing them into our daily lives."

The logo and graphics

| Centered on Dokdo's actual coordinates, 37.2417° N, 131.8667° E,
| Feature restrained typography and structure reminiscent of records,
| Calm tone-on-tone colors of black and gray,
| Enhanced with HAZENA's signature symbol and Obangsaek details,
| Express the meaning of Dokdo in a modern graphic language.

Rather than overtly highlighting Dokdo,

| We record it as a single coordinate,
| In a way that can be naturally worn in everyday life,
| Embedding its meaning within the design,
| Is the core of this collection.

Quiet yet clear,

A single coordinate of Korea
Completed in the style we wear today.

01
Signature Sweatshirt

"K-Symbolic Artwork"

Refined minimalism and
The brand's unique identity

DOKDO COORDINATES Sweatshirt

| 37.2417° N, 131.8667° E Dokdo coordinate patch
| Button-type signature sleeve detail
| Obangsaek color tab and back neck accent
| Restrained tone-on-tone graphic and relaxed oversized fit

Combined into one design.

Rather than overly emphasizing the meaning of Dokdo,
It is recorded with a single coordinate and restrained details,
So it can be worn naturally in everyday life.
Its main feature is that it is completed as K-Contemporary casual wear.

| Signature patch with Dokdo's coordinates

On the front,
37.2417° N, 131.8667° E
Dokdo's actual coordinates are featured in a tone-on-tone patch
We expressed the project's identity without being excessive.

| Hazena Signature Sleeve Detail

On the left sleeve,
A combination of a black button and a multicolor tab
Hazena signature detail Has been applied.

| Color Point Extending to the Back Neck

Below the back neck,
We placed Hazena's multicolor bar detail
To naturally connect with the restrained design on the front.

| An Indirect Way to Represent Dokdo

Rather than directly using the shape or image of Dokdo,
We reinterpreted it through the visual language of coordinates and records To create a new meaning,
So it can be worn naturally in everyday life.

| Restrained K-Contemporary Mood

Calm colors of black and light gray melange,
With tone-on-tone graphics and small signature details,
We completed a modern casual mood with a quiet yet distinct presence Through these elements.

"Hazena (HAZENA) Daenggi Button Signature Tab"

Hazena (HAZENA) apparel features the brand's identity.
Daenggi Button Signature Tabis applied.

Inspired by Korean daenggi hair ribbons and saekdong colors,

| Woven tape
| Matte black button
| Combined with the Hazena label,

A sense of tradition
with modern details!

Not limited to a traditional or heavy image,
We believe it can be expressed stylishly in everyday life today, as well.

A small but symbolic object contained in the actual product
can be applied to various garments,

and
serves to leave Hazena's unique impression on each product.

Especially in thisK-Contemporary Collection In

If the front graphic delivers a big message,
this signature tab is discovered up close as
a small symbol.

From a distance, it looks like a stylish casual product,
but up close, it contains a Korean sense and brand story,
with a structure that allows you to discover details.

02
Ball Cap

"Calm colors, clear identity"

Clear but not excessive,
a K-Heritage daily cap completed with logo details.

Restrained colors and
logo details

Restrained colors and logo detailswith
Calmly conveys the identity of HAZENA.

The core of the K-contemporary ball cap
A quiet presence!

Naturally connected as one collection

Balances the overall styling,
and completes a casual heritage vibe.
It is an important element.

"Restrained beauty and strong brand identity."

The K-Heritage Ball Cap features on the front

| On the front,tone-on-tone 3D embroidery logo,
| On the back,Obangsaek signature color,
| On the inside,brand tab to complete

this daily heritage ball cap.

Embroidery tones that blend naturally with the fabric,
color tones of the embroidery,

Inspired by traditional colors,

| The color point
| Even within a small area,
| The roots and sensibility of the brand

are revealed.

Not only the visible design,
but also the invisible details!

03 
Leather necklace

"Our sensibility captured in a small leather pendant"

The flow of colors felt in the knots and ribbons,
and the depth of vegetable leather.

Based on the flow of colors felt in traditional ornaments, knots, and ribbons,
with a restrained form to avoid looking overly traditional,
it is completed with the depth of leather material.

Point object of the K-Contemporary Collection 

The softly falling leather strap

evokes the flexibility of Korean lines,
while the pendant carries the symbolism of old ornamentsand the sensibility of craftsmanship,
reinterpreted into a modern casual mood.

As time passes
Deep texture & naturalness.

Such changes

Continue the value of the old in today's way,
It resembles the heritage sensibility of Hazena (HAZENA).

Small but definite presence.
Connecting the overall collection mood as one.

When worn with a sweatshirt,

It enriches the atmosphere of the graphic.
When styled with a ball cap,
It connects the mood of the entire collection as one.

Detail & Spec

"Why is it special?"

Small details come together
To complete a collection.

"From now on, the design details of each product
And specs will be introduced in detail."

A.
K-Contemporary Sweatshirt

"From the coordinates of Dokdo to signature details,
The completeness of the fifth DOKDO PROJECT."

Relaxed silhouette & sturdy fabric texture
Comfortable relaxed oversized fit

The shoulder line falls naturally,
The chest and body offer a comfortable looseness, gently wrapping your body shape.

Minimal back neck detail &
Comfortable relaxed oversized fit design

The thick cotton fabric

| Helps maintain the shape of the T-shirt so it doesn't lose form easily,
| Refines the silhouette so the front graphic appears stable

.

* Main types of oversized fit

Semi

Oversized fitThe most popular oversized fit

More room in the shoulders and width than a regular T-shirt.

• Shoulder line drops slightly
• Roomy fit
• Length is not excessively long
• Comfortable for both men and women to wear

**

Relaxed

Oversized fitA fit that is a bit more relaxed than a semi-oversized fit.

Not excessiveStreet casual vibe.

Fashionable for daily wear and comfortable to wear.

• Shoulders naturally drop
• Generous chest and waist width
• Sleeves are roomy up to above the elbows
• Good at covering body shape

Drop shoulder

Oversized fitShoulder line clearly drops downward

Commonly used in street t-shirts these days

• Shoulder line drops toward the arms
• Silhouette that makes the upper body look broader
• Relaxed and comfortable atmosphere
• Pairs well with graphic t-shirts

Box

Oversized fitA fit where the body falls wide like a rectangle.

Gives a strong impression of being wider than it is long.

• The chest and hem are wide.
• The side lines fall straight.
• Trendy and street-style vibe.
• It's important to balance with the lower body.

Maintains a comfortable looseness,
While the presence of the FLOURISH artwork stands out clearly.
This is Hazena's unique relaxed oversized fit.

Designed for daily relaxed oversized fit.

A relaxed silhouette that is not excessively large
Naturally wraps around your body shape!

{ HAZENA 5TH PROJECT : DOKDO COORDINATES }

The hidden 10mm difference
Creates a different fit.

To achieve a more natural and stable silhouette when worn,
We added Hazena's own subtle fit adjustments.

• The above size chart may have slight variations during the production process. Please keep this in mind!
  

* Guide to choosing sizes

It is basically made in a relaxed, oversized fit,
so if you choose your usual size, it will look natural
and provide a stable silhouette.

If you want a more generous street mood,
we recommend going up one size.

[Note]

The FLOURISH sweatshirt

Since it is designed with a relaxed overfit,
If you do not want an excessively oversized silhouette,

We recommend choosing your regular size.

[Note]

The K-Contemporary Sweatshirt

Since it is designed with a relaxed overfit,
If you do not want an excessively oversized silhouette,

We recommend choosing your regular size.

The position where the shoulder seam falls
The angle at which the sleeve rests on the arm
The roominess of the body
The placement of the most stable elements

Finely adjusted to create a unique balance
Distinct from typical relaxed overfits, unique to Hajena.

A subtle difference of 5mm
Makes a big difference!

02. Triple-layered Heavyweight Cotton Fabric

Composed of an outer surface, middle layer, and inner loop structure,
Triple-layered heavyweight cotton fabric

It is thick enough but not overly stuffy,
The sturdy structure keeps the silhouette of the hoodie stable.

* Summary of Advantages

|  Firmly maintained three-dimensional fit
| Shape that does not easily lose form with solid structure
| Soft yet comfortable inner loop fabric
| Durability for long-lasting daily wear
| Thickness suitable from mid-season to winter

Not a flimsy, sagging hoodie,
but a premium heavyweight hoodie that holds its shape when worn has been completed.

:: Reasons to Choose Heavyweight Fabric!

| The firm density stably maintains the oversized fit.
| Does not easily stretch or lose shape even with repeated wear.
| Creates a three-dimensional hood line that doesn't sag.
| The dense feel and substantial weight provide a unique experience.

The sturdy three-layer structure keeps its shape stable and does not easily stretch or lose form. The thick material enhances the silhouette of the hoodie, and its soft texture and excellent warmth allow for comfortable wear over time.

Dumble Washing for a
natural wearing experience

Comfortable from the start Comfortable and long-lasting Looks natural even after long wear

Typical t-shirts may feel somewhat stiff or rigid when new.

Through dumble washing, thesurface texture is made even softer and, when worn,creates a silhouette that flows naturally along the shoulders and body.

| Soft wearing experience
| Natural Silhouette
| Stable Shape
| Deep Fabric Mood

Reduces distortion even after washing
Denta processing is a must!

Fabric stability maintained by denta processing

Since the overall silhouette is important for oversized T-shirts,
If the fabric shrinks excessively or twists, the balance of the fit can easily collapse.

Denta processing reduces such deformation and helps maintain the relaxed fit and natural drape intended by HAZENA for a long time. It helps to do so.

| Minimizes shrinkage
| Shape stability
| Prevents twisting
| Maintains a uniform silhouette

B. 
K-Contemporary Ball Cap

"Harmony of Tradition and Modernity"

01. Dimensions

The casual lines unique to ball caps
Fits head circumference from 55 to 60cm

02. Details

Maintains the shape of the cap

Structured panels applied

The K-Heritage Ball Cap,

| Structured front panel,
| Stretch Polyester fabric Easy to care for 
| Adjust fit Applied for adjustable fit to various head shapes 
| 3D premium embroidery Applied 

to complete the design.

* Structured panel

On the front,Structured panel has been applied. The structured panel is a construction that helps maintain the shape of the front part of the cap, preventing it from collapsing or wrinkling easily.

Thanks to this, the silhouette of the cap stays neat when worn, and the embroidery of the brand or logo on the front appears more stable. Especially when expressing a voluminous logo like 3D embroidery,the front panel provides solid support, enhancing the sense of balance and completeness of the logo.

• The front shape does not collapse easily.
• Logo embroidery is expressed stably.
• A clean and tidy impression when worn.
• A solid silhouette worthy of a premium ball cap.

Made with polyester fabric.
Provides a comfortable fit without being bulky.

* Stretch polyester fabric

Considering daily wearability and ease of care,polyester fabric has been applied.Polyester is lightweight and maintains its shape well, making it a suitable material for items like caps where silhouette is important.

Voluminous
Clear logo representation

* 3D premium embroidery

* Signature brand logo & adjust fit

The signature brand logo

| A point that clearly reveals Korean sensibility and style

Even in the unseen corners
A design that enhances the level of perfection

*Internal structure

Inside the hidden ball cap,

| Logo tape finish applied
| Internal brand label
| Sweatband

Not only does it enhance the level of perfection by applying these,
It also provides a comfortable fit.

C.
K-Heritage leather necklace

"Harmony of tradition and modernity"

Made with vegetable-tanned leather
Handmade premium pendant

The K-Heritage necklace,

| Italian vegetable-mood natural leather pendant
| Allergy-FREE PU twisted cord 
| Nickel alloy ring (Ling) applied

Not only does it create a small but perfect result,
It also incorporates the wearer's thoughtful consideration.

Combining practical comfort with the depth of natural leather,
It is completed as a modern K-Heritage necklace that revives the old Korean sensibility in a contemporary way.

* SIZE

Width is not overwhelming
Height gives a sufficient presence

Naturally falls over a T-shirt
Completes a modern silhouette

* Vegetable-tanned natural leather pendant

Vegetable tanning

| is a method of processing leather using plant-based tannins,
| offering the deep texture and natural changes unique to natural leather

It is characterized by allowing you to feel these qualities.

The more you use it, the more natural aging is added,
It becomes uniquely yours over time.

• The luxurious texture unique to natural leather
• Aging that becomes more natural and deeper with use.
• A modern yet warm texture.
• Even a small pendant can make a strong impression.
• A material that pairs well with Hajena K-Heritage mood.

With an allergy-free necklace cord,
And even a nickel-plated ring, perfectly finished!

* Allergy-free, PU (polyurethane) leather twist cord.

The 57cm PU leather twisted cord,

| Lightweight and flexible,
| Uniform surface,
| Allergy-free material for comfortable wear by anyone,

is supported.

• Lightweight and comfortable to wear.
• Flexible, naturally drapes along the neckline.
• Twisted structure allows for a three-dimensional look.
• Practicality suitable for daily wear.

DOKDO COORDINATED:
Styling with the coordinates of Dokdo

Styling with the coordinates of Dokdo**

Hajena's fifth project does not show the graphics and signature details of the sweatshirt as separate decorations,
but proposes styling centered around a single coordinate, 37.2417° N, 131.8667° E. We suggest this approach.

The tone-on-tone on the frontDOKDO COORDINATES patch creates a restrained impression, while the sleeve buttons, multicolor details, and signature point on the back neck naturally add presence depending on the viewing angle.

Black and light gray melange The calm color scheme blends naturally with various items such as denim, wide pants, slacks, and skirts, and can be styled in your own way regardless of gender or style boundaries.

Coordinates are clear, style is natural.
This is Hajena's new styling, connecting a way to remember Dokdo with everyday life.

01. SEOUL BLACK STREET

02. LIGHT MELANGE MINIMAL

03. GLOBAL BLACK CASUAL

04. MELANGE URBAN GIRL

05. DOKDO COORDINATES MIXED COUPLE

Only on Wadiz!

"Ultra Early Bird"
Full Package | Sweatshirt + Ball Cap + Necklace

You can choose the color and quantity!

"Ultra Early Bird"
Small Package | Sweatshirt + Ball Cap

You can choose the color and quantity!

THE NEXT WE CREATE

The next value we will create together

HAZENA, Hazenais

a brand that reinterprets our emotions and senses through a modern design language.
We reinterpret them through a modern design language.

We believe that Korean elements are not confined to traditional and heavy images, but can be expressed stylishly in everyday life and the global market.

Based on the softness, strength, and quiet beauty felt in the lines, colors, symbols, and space of Korea, Hazena creates its own unique fashion and lifestyle.

K-Heritage Collection is Hazena's first proposal. Through t-shirts, ball caps, and leather necklaces, we have created a collection that allows you to naturally wear Korean sensibility and symbols in everyday life.

Starting with this project, we aim to create the possibility that Korean sensibility can resonate not only in Korea but also in daily life around the world.

| We infuse the brand's philosophy into every small detail,
| and discover new senses within the familiar,
| and strive to become such a brand.

HAZENA — THE NEXT WE CREATE
We propose the next value that we will create together.

[Note]

• The color of the product may appear different from the actual product depending on the shooting environment, lighting, and monitor or mobile screen settings.
  
  
• The images used in this project are materials to explain the product's design direction and collection mood, and some images were created using AI. AI images are not photographs guaranteeing the actual final product, and the actual Reward will be produced according to the specified product specifications and production standards.
  
  
• During the production process, some details such as embroidery position, label size, color tone, accessory details, and package composition may be slightly changed for better quality and completeness. However, the overall concept and main design direction of the product will be maintained.
  
  
• For clothing, hats, and leather materials, slight measurement errors, surface differences, and color variations may occur due to the production process and material characteristics. In the case of natural leather pendants, grain, wrinkles, and color differences are unique features of the material.
  
  
• Rewards will be shipped sequentially (via CJ Courier) after payment is completed, and the shipping schedule may be adjusted depending on the production process and timeline.
  
  
• Before supporting, please be sure to check the product composition, options, sizes, shipping schedule, and information on exchanges and refunds. Haje will thoroughly prepare until the end to deliver a more complete BLOOM collection to our backers.