Mer de Geoje
The perfumes we are familiar with
Floral, citrus, woody, musk—
Within already proven structures,
Are only slightly varied.
That's why they're good,
'One of them'
But in the end, they're similar.
36.5°C
With the value first recognized by overseas buyers,
We present it to our supporters.
"Not a cherry perfume. A cherry-shaped trap." — Olivia M., LA
"This is not the cherry scent I knew." — Sarah K., London
"I can't believe makgeolli can be this elegant." — Anna H., Berlin
"12 hours later, still on my skin.
I don't want to share this yet." — Mei L., Singapore
"Not a cherry perfume, but pure addiction." — Jessica P., NYC
"30 years collecting fragrances. First time
I'm using the word 'addictive.'" — Marco B., Milano
(Common reactions from domestic and international testers) 2026. 03.26-28
🇬🇧 Sarah K. — Department store buyer, London
"Most K-beauty fragrances landing in our market follow the same template — clean, safe, agreeable. Chwihwamong sits on the opposite end. My first reaction was literally: 'this is not the cherry I knew.' It's been a long time since I've found a fragrance whose sillage lasts a full 24 hours."
"Most K-beauty fragrances entering our store follow a similar pattern. They are clean, safe, and agreeable. Chwihwamong is a fragrance on the opposite side. At the first sniff, I literally said, 'This is not the cherry scent I knew.' It's been a long time since I encountered a fragrance with such long-lasting sillage."
🇪🇸 Diego A. — Perfume Critic, Madrid
"I thought the era of cherry gourmand was over, but Chwihwamong has redefined the category. The phrase 'cruel fairy tale' is exact — sweet but dangerous, familiar yet strange. You change clothes and the perfume is still there, marked on your skin."
"I thought the era of cherry gourmand was over, but Chwihwamong has redefined that category."
The phrase 'cruel fairy tale' comes to mind — sweet yet dangerous, familiar yet unfamiliar.
#3 Night of Lotus Blossoms
Joseon Palace
#4 Structure of the Scent
#5 Structure of Addiction
#6 Record
