




The background for preparing this project is,
- 1. Popularization of the layered trend Recently, the jewelry market favors wearing multiple rings stacked together rather than single pieces.'Layered' style is mainstream. To help consumers create the perfect combination without worry, we offer the essential 'One Line' and the accent 'Double Line' as a set, providing convenience in styling.
Material reliability: Instead of simple plating,Silver 925 (legal sterling silver) material is rhodium-plated to prevent discoloration and reduce allergy concerns.
Luxurious shine: Instead of ordinary glass, we use cubic zirconia with a refractive index similar to real diamonds,zirconia cubic to achieve a high-end feel that is hard to believe at a price in the 30,000 KRW range.
Lowering psychological barriers: At about 20,000 KRW per piece,39,900 KRW is a 'small luxury' price range that allows consumers to make easy purchases with the thought of "nothing to lose."
Gift and friendship ring demand: The 1+1 set is the most powerful option, as it can simultaneously meet the demand for a 'friendship ring' to share with a friend, or a 'self-gift' to wear one on your index finger and one on your ring finger.
2. Targeting value for money (psychological satisfaction relative to price)
3. Strategic pricing policy (1+1 marketing)
4. 'Timeless' design that never goes out of style. The sparkling zircon line ring is not sensitive to trends. Designed as a daily item that matches everything from office looks to casual wear, it aims to lower the risk of purchase failure and increase customer satisfaction.
This project we are presenting has such a story.

- 1+1 Exclusively planned on Wadiz.
- "Unchanging sparkle, luxury-level quality at around 30,000 KRW."
- "Together or apart, the perfect layering to enrich your daily life."
Hello, supporters! This is the maker of Rangdesia.

Rangdesia is not just a brand that sells jewelry. It is a Silver 925 jewelry brand that proposes 'balanced beauty' that naturally blends into everyday life and can be with you for a long time. We value the small details that make you stand out in the mirror at any moment, even more than flashy, attention-grabbing moments. That is why all Rangdesia products are planned based on standards that do not change over time, rather than following trends, namely,Design and quality that you won't get tired of even after wearing for a long time. are at the core of our planning.
The reason we chose Wadiz
Rangdesia is not just about making products, but is a brand that creates jewelry filled with emotion and quality. We chose Wadiz because it allows us to share this brand philosophy with customers and reflect consumer feedback from the early stages. Especially for Silver 925 earrings, where material, comfort, and detail are important, we needed more than just simple sales,a launch based on "empathy and participation" was necessary.
rangdesia
