There are15.46 million pet owners in Korea, and households with pets account for 29.2% of the total.
(2025, Ministry of Agriculture, Food and Rural Affairs 2025 National Approved Statistics)
However, there was no clear way to check if "this product is right for my pet."
As a pet owner myself, I would always check the ingredient list, scroll through pages of reviews,
and still go through the process of purchasing without confidence repeatedly.
From that experience,FORON was started. If you enter your pet's profile (species, age, weight, allergies, etc.) just once, you can see each product's compatibility score and reviews from owners with pets under similar conditions all in one place,a personalized selection platform.
We are currently operating and validating the core flow (profile input → personalized recommendation) with the beta demo (cursor-foron.vercel.app).
The funds raised through this Funding will be used to expand and validate the beta user base to 300 people, advance the recommendation logic, and expand the product database.
Foron gathers products from various sellers and, based on 'my pet's criteria',
provides a service that compares and explains them.
Suitability Score — For each product, we show a score indicating how well it matches your pet.

Reviews from users with similar conditions — Instead of all reviews, we collect and display only reviews from guardians who have pets with similar age, breed, body type, and care goals.similar pets We gather and show only the reviews from guardians raising similar pets.

Reasons for suitability and exclusion disclosed — Recommendation ranking is determined not by sellers or advertisers, but by 'my pet's suitability', and we show both why it is suitable and why it was excluded.
This Reward is a discount coupon that can be used in the official service.Discount coupon and,
Benefits provided only to those who join us in the early stages,Founding Member Benefits were included.
Founding Member Benefits include, upon product launch,
an exclusive Reward for founding members to have priority participation in the product trial review group!
At FORON, founding members are given priority over regular members for new product trials and review groups.
Selected reviewers willreceive the product free of charge and write an honest review after actual use, which they can do.
Hello, supporters! This is Maker Song Seungwon.
I had the same concerns while raising a pet.
Allergy Since my child has allergies, I couldn't just buy anything even if it was highly ranked.
Searching for products on Coupang, looking them up on Naver, finding real reviews on YouTube, comparing ingredients and prices...
"How do I choose the right one for my child among so many products?" From that one question,FORON began, and now we are directly verifying the answer with a beta demo. I want to create this service together with our supporters.
- FORON is still in the beta stage, not officially launched yet. There are two reasons why we turned to Wadiz.
First, we wanted to validate the direction of our service with real supporters' feedback before the official launch. Rather than making decisions only within our team, we wanted to hear directly from people who actually raise pets.
We also wanted to honor those who join us from the beginning as Founding Members and build ongoing relationships even after the official launch. If it weren't for Crowdfunding, it would have been difficult to meet these people, and we wanted to take the first step in creating the service together on Wadiz.
- Although no events have been confirmed yet, we would like to hear supporters' voices first.
If you think this project is necessary,Support Signature please participate. If you share your Support Signature on your SNS or with people around you, you can also receive Wadiz Points. A single Support Signature from you helps PON reach more pet owners.
Poron