Piquadro
The background for preparing this project is,
Why are most business bags in Korea black? Functionality and storage are now basic features of any good backpack. What PIQUADRO wants to add is 'my own color.' While it's hard to choose bold colors for big assets like cars, a backpack you carry every day is an easy way to express yourself. Through PIQUADRO's colors, we wanted to offer a freer choice for business backpacks in Korea.
This project has such a story.
PIQUADRO is an Italian tech-design brand that values both style and function. The functional fabric uses recycled materials, and the leather is sourced from an LWG-certified supply chain. The Corner collection also features fabrics made from recycled fishing nets, fishing lines, and plastic bottles.
This project starts with 88 products that have actually been prepared. That's why the name isTHE FIRST 88 โ FIND YOUR COLOR. 88 is not a sales target, but a name to remember the first supporters of PIQUADRO Korea.
Hello, supporters! We are YB Holdings, operating PIQUADRO Korea.
What we felt while meeting customers is that people don't dislike color, but rather have had few opportunities to choose. We want to share PIQUADRO's thoughts on color, design, and sustainability with more people.
The reason we chose Wadiz
We wanted to meet people before advertising. We hope to create the next growth of PIQUADRO Korea together with those who want to try new colors and those who can discover the potential of a lesser-known brand first.
THE FIRST 88 Benefits
We offer a 20% benefit at the official online mall and designated offline stores, a 20% benefit for accompanying friends, 7-day early access to new products before launch, and up to 30% off selected new products.
If you like it, make a bold clickTHE FIRST 88 and help us spread the word about the beginning.