Exclusive Drop 🔖 Signature Collection of Tonal Symbol Tees Caps & Necklaces

TONAL SIGNATURE
One symbol, one mood.

A symbol restrained with tone-on-tone,
And Hazena's signature details added throughout.

Oversized T-shirt · Ball cap · Necklace were
connected into a single style.

Even without being overly exposed,
So you can recognize it as Hazena.

HAZENA SIGNATURE COLLECTION

The beginning of this collection

was not about "How prominently should we show the brand,"
but rather "How naturally should we leave it." That was the focus.

The T-shirt features a tone-on-tone symbol that blends naturally with the body color,
The ball cap features three-dimensional tone-on-tone embroidery,
And the necklace contains Hazena's signature details.

Each can be used independently,
But together, they complete a single style.

BLACK and LIGHT GRAY MELANGE.
Completed around two tones
This is Hazena's new signature collection.

T-SHIRT / CAP / NECKLACE
WEAR IT. LAYER IT. MAKE IT YOURS.

The most restrained detail
The moment it becomes the most striking style

Completed with tone-on-tone symbols and signature details
HAZENA SIGNATURE COLLECTION

| The fourth Hazena project
| A signature collection that connects T-shirts, caps, and necklaces in one mood centered on tone-on-tone symbols.
| Signature collection.

Rather than making the brand stand out,
We focused on details that become naturally memorable the more you wear them.

From a distance, it looks restrained,
But up close, you can see Hazena's unique elements one by one.

Hazena's

| Tone-on-tone symbol
| Signature Label
| Relaxed Overfit
| Three-dimensional Embroidery on the Ball Cap
| Point Detail on the Necklace

Connected into a single design language,

The T-shirt, ball cap, and necklace flow together naturally,
Completing a single signature collection.

TONAL SYMBOL. SIGNATURE DETAIL.
HAZENA SIGNATURE COLLECTION.

Starting from Korea,
To everyday life around the world.

We do not stop at simply showcasing Korean elements,
But redesign them with today's sensibility.

What we want to create is
Not a brand that remains in the single category of 'Korean clothing.'

Whether in Seoul, Paris, or Milan,
Or in New York and LA, it can be worn naturally

If you look closely inside,
A design that reflects Hazena's unique roots and identity.

The lines, colors, and sensibility that began in Korea,
Are being transformed into a new design language that resonates globally.

This is what Hazena believes is
The way to become a global design brand.

FROM KOREA,
DESIGNED FOR EVERYWHERE.

HAZENA
THE NEXT WE CREATE

Where yesterday and today meet,
Becoming the style of tomorrow!

Hazena (HAZENA)
"Our Tomorrow"

Hazena,

| Tradition The depth and beauty it holds,
| Today Naturally worn in everyday life,
| Use and,
| Experience so that you can experience it
|new design language

is expressed.

Hajena
means Haje (tomorrow) + Jena (us)
is a pure Korean word.

THE NEXT WE CREATE

Our tomorrow
A brand that creates together

Koreancurve and
knot inspired by the structure of

flexibility and Harmony
Connection and Expansion

The smoothly flowing lines Flexibility and harmony,
The form balanced toward the center Connection and expansion
represent.

| The aesthetic of Korea does not remain in the past,
| Meets the sense of the present and can be connected to a broader world 
| The direction of Hazena (HAZENA) is embodied.

The brand color

| Traditional Korean Obangsaek and Saekdong 
| Derived from natureTraditional color palette

was composed based on this.

| Stable Navy : "Restraint"
| Calm Green : "Vitality" 
| Warm Yellow : "Warmth" 
| Strong Red : "Energy

Hajena does not confine Korean elements to heavy and traditional images only.
It does not limit them.

The lines, colors, symbols, and sense of balance of Korea
can be expressed stylishly even within modern fashion and lifestyle.
We believe they can be presented in a sophisticated way.

K-CONTEMPORARY COLLECTION

"We have captured the Korean sensibility
in the most everyday moments."

HAZENA's K-Contemporary Collection was

inspired by the idea that Korean sensibilitydoes not remain only within traditional images,
but can be expressed stylishly in today's daily lifeand within the global fashion mood as well.
The belief that it can be presented in a sophisticated way was the starting point

of this collection.

Korean sensibility in today's design.

The Korean design that Hazena speaks of
is not simply a repetition of traditional images.

The sense discovered in Korean lines and colors, balance and detail,
is newly designed into the clothes and accessories we wear today.

Although it started in Korea,
it is a design that blends naturally anywhere in the world.

Hazena calls this
K-CONTEMPORARY.

Through this collection, Hazena aims to

show that Korean sensibility can resonate not only in the domestic market,
but also with global users.
We want to demonstrate this possibility.

| Familiar yet new,
| Traditional yet modern approach to expressing Korean aesthetics,
| Expanding into everyday life around the worldExpansion moving forward,

we are launching the first K-Heritage Project.

A project we create together,
the K-Contemporary Project

K-Contemporary Collection Started from the belief that Korean sensibility can be expressed in a sophisticated way in everyday life and the global market.

Participating in this project
is not simply choosing a product.

It is about newly proposing Korean sensibility in a modern way,
and being part of the brand's very first beginning.

DESIGN CONCEPT

"Korean sensibility,
in the most modern way"

The Hajena Contemporary Project
Instead of simply repeating traditional images,

the restrained lines, balance, and harmony of colors felt in Korean design
were expressed anew in today's streetwear.
On black and light gray melange,

tone-on-tone print symbols
were applied, and with small color points and signature labels,
we left Hajena's unique identity.
We have preserved Hajena's unique identity.

"As if invisible,
Yet clearly visible."

The T-shirt, ball cap, and necklace are each different products,
But they are connected by a single symbol and design language.

A sense that began in Korea
Extends naturally beyond Seoul to Paris, Milan, New York, and LA,
Becoming a design that fits in seamlessly.

Korean sensibility as today's design.
HAZENA K-CONTEMPORARY

01
T-shirt

"Tone-on-tone symbol,
Restrained detail."

The sense of Korean lines and colors
Reinterpreted as modern streetwear,
Hazena K-Contemporary Signature T-shirt.

Instead of bold graphics,A tone-on-tone printed symbol Is applied,
With small color points and a signature label added,
Restraint, balance, identity are all contained within a single design.

Minimal from a distance,
The closer you look, the more Hazena's details stand out in this T-shirt.

If you want to keep it short like the original sentence in the image, you can condense the ending like this.

It's not just a simple oversized T-shirt,
But a T-shirt that embodies Korean lines, colors, and restrained balance,
completed with today's design.

02
Ball Cap

"Calm colors, clear identity"

Vivid yet not overwhelming,
A K-Heritage daily cap completed with logo details.

Restrained colors and
logo details

Restrained colors and logo detailswith
Calmly conveys Hazena's identity.

The essence of the K-Heritage ball cap
A quiet presence!

Naturally connected as one collection.

Balances the overall styling.
Completes a casual heritage vibe.
It is an important element.

"Restrained beauty and strong brand identity."

The K-Heritage ball cap features on the front

| On the front Tone-on-tone 3D embroidery logo, 
| On the back Obangsaek signature color, 
| Inside Brand tab to complete

a daily heritage ball cap.

Embroidery tones that blend naturally with the fabric.
Color-toned embroidery.

Inspired by traditional colors.

| The color point
| Even within a small area
| The brand's roots and sensibility

are showcased.

Not only the visible design
but also the invisible details!

03
Leather necklace

"Our sensibility captured in a small leather pendant"

The flow of color felt in the knots and ribbons
The depth of vegetable leather

Based on the flow of color felt in traditional ornaments, knots, and ribbons,
With a restrained form to avoid looking overly traditional,
it is completed with the depth of leather material.

Point object of the K-Heritage Collection 

The softly falling leather strap

evokes the flexibility of Korean lines,
while the pendant carries the symbolism of old ornamentsand a handcrafted sensibility
reinterpreted in a modern casual mood It is.

As time goes by,
Deep texture & naturalness

Such changes

Continuing the value of the old in today's way,
It resembles the heritage sensibility of Hazena (HAZENA).

A small but definite presence
Connecting the overall collection mood as one

When worn with a T-shirt,

It enriches the atmosphere of the graphic,
When styled with a ball cap,
It connects the mood of the entire collection as one.

Detail & Spec

"Why is it special?"

Small details come together
To complete a collection

"From now on, we will introduce the design details
And specs of each product in detail."

A. 
K-Contemporary T-shirt

"Fit and Even down to the fabric, the perfection of the T-shirt"

01. Relaxed Oversized Fit

Roomy silhouette & sturdy fabric feel
Comfortable relaxed oversized fit

The shoulder line falls naturally,
and the chest and body have a comfortable looseness that gently wraps around your shape.

The thick cotton fabric

| Helps the T-shirt maintain its shape and not collapse easily,
| Refines the silhouette so the front graphic appears stable

for you.

* Main types of oversized fit

Stable front graphic &
Designed for a daily relaxed oversized fit.

A relaxed silhouette that is not excessively large
Naturally wraps around your body shape!

{ K-Heritage Detail Line }

A hidden 10mm difference
Creates a different fit.

For a more natural and stable silhouette when worn,
We added HAZENA's unique subtle fit adjustments.

• There may be slight differences in the above size chart during the production process. Please keep this in mind!
  
  

* Guide to choosing by size

It is basically made in a relaxed, oversized fit,
so if you choose the size you usually wear, it will look natural
and you can wear it with a stable silhouette.

If you want a more generous street mood,
we recommend going up one size.

[Note]

The K-Contemporary T-shirt

has a relaxed, oversized fit,
so if you do not want an excessively large silhouette,

we recommend choosing your regular size.

02. 20-count single cotton fabric

Light to wear
The shape remains stable.

Compared to typical thin T-shirt fabric,
We used 20-count single cotton fabric with a suitable thickness and firm density. was used.

It offers the natural comfort unique to single-knit fabric,
while preserving the soft touch of cotton.
It maintains a stable silhouette that does not easily lose its shape, and expresses this quality.

* Summary of advantages

| Stable silhouette with appropriate thickness.
| Natural and comfortable fit unique to single-knit fabric. 
| Soft and pleasant touch of cotton material.
| Well-balanced fabric, perfect for wearing alone.
| Comfortable for daily wear.

The relaxed oversized fit

A relaxed fit and naturally falling shoulder line are important,
The fabric should not be too thin or flimsy,
It must be able to maintain the silhouette stably.

| Maintains a light and comfortable feel,
| Ensured the oversized fit holds its shape.

Dumble washing for a finished
natural wearing experience

From the beginning, Comfortably, for a long time, even after extended wear, it remains natural.

Typical T-shirts may feel somewhat stiff or rigid when new.

Through dumble washing,the surface texture of the fabric is made even softer, and when worn,the silhouette flows naturally along the shoulders and body, which we have achieved.

| Soft wearing experience
| Natural Silhouette
| Stable Shape
| Deep Fabric Atmosphere

Reduces distortion even after washing.
Denta processing is a must!

Fabric stability ensured by denta processing.

Since the overall silhouette is important for oversized T-shirts,
If the fabric shrinks excessively or twists, the balance of the fit can easily collapse.

Denta processingreduces such deformation and helps maintain the relaxed fit and natural drape intended by Haje Naga for a long time. It helps with this.

| Minimizes shrinkage
| Shape stability
| Prevents twisting
| Maintains a uniform silhouette

B.
K-Heritage Ball Cap

"Harmony of tradition and modernity."

01. Dimensions

The casual line unique to ball caps.
Fits head circumference from 55 to 60cm.

02. Details

Maintains the shape of the cap.

Structured panel applied.

The K-Heritage Ball Cap,

| Structured front panel,
| Stretch polyester fabric for easy care 
| Adjust fit applied to adjust for various head shapes 
| 3D premium embroidery applied 

to complete the design.

* Structured panel

On the front Structured panel has been applied. The structured panel is a structure that maintains the shape of the front part of the cap, preventing it from easily collapsing or wrinkling.

Thanks to this, the silhouette of the cap remains neat when worn, and the Haje or logo embroidery on the front appears more stable. Especially when expressing a voluminous logo like 3D embroidery,the front panel provides solid support, enhancing the logo's sense of balance and completeness.

• The front shape does not easily collapse.
• Logo embroidery is expressed stably.
• A clean and tidy impression when worn.
• A solid silhouette worthy of a premium ball cap.

Polyester fabric used.
Provides a comfortable fit without being bulky.

* Stretch polyester fabric

Considering daily wearability and ease of care,polyester fabric has been applied.Polyester is lightweight and maintains its shape well, making it a suitable material for items like caps where silhouette is important.

Voluminous
Clear logo representation

* 3D premium embroidery

* Signature brand logo & adjustable fit

Signature brand logo

| A point that clearly reveals Korean sensibility and style

Even in the unseen corners
A design that enhances the level of perfection

*Internal structure

Inside the hidden ball cap,

| Logo tape finish applied
| Internal brand label
| Sweatband

Not only does it enhance the level of perfection by applying these,
It also provides a comfortable fit.

C.
K-Heritage leather necklace

"Harmony of tradition and modernity"

Handmade premium pendant using vegetable-tanned leather
Handmade premium pendant

The K-Heritage necklace,

| Italian vegetable-tanned natural leather pendant
| Allergy-free PU twisted cord 
| Nickel alloy ring (Ling) Applied.

Not only do we create small but perfect results,
We have also considered the wearer's delicate needs.

Combining practical comfort with the depth of natural leather,
We have completed a modern K-Heritage necklace that revives the old Korean sensibility in a contemporary way.

* SIZE

Width is designed to be comfortable and not overwhelming.
Height provides a noticeable presence.

Naturally drapes over a T-shirt.
Completes a modern silhouette.

* Vegetable-tanned natural leather pendant

Vegetable tanning

| Is a method of processing leather using plant-based tannins,
| Featuring the deep texture and natural changes unique to natural leather, that

Is its distinctive feature.

The more you use it, the more natural aging is added,
And it develops its own unique character.

• The luxurious texture unique to natural leather.
• Aging that deepens naturally with use.
• A modern yet warm texture.
• Even a small pendant can make a statement.
• A material that pairs well with the Hajena K-Heritage mood.

With an allergy-FREE necklace cord,
And even a perfectly nickel-plated ring!

* Allergy-FREE, PU (polyurethane) leather twist cord.

The 57cm PU leather twisted cord,

| Lightweight and flexible,
| Uniform surface,
| Allergy-FREE material for comfortable wear by anyone,

is supported.

• Lightweight and comfortable to wear.
• Flexible, naturally drapes along the neckline.
• Twisted structure allows for a three-dimensional look.
• Practicality suitable for daily wear.

Styling with the K-Contemporary Collection.

Hajena's K-CONTEMPORARY
Interpreting the Korean sensein today's style.

T-shirts, ball caps, and necklaces each maintain their individuality,
but when matched together,they naturally connect into a single contemporary mood.

KOREAN SENSE, CONTEMPORARY FORM.

STYLE 01 — MINIMAL SEOUL

STYLE 02 — GLOBAL CITY

STYLE 03 — CONTEMPORARY OBJECT

STYLE 04 — CROSS CONTEMPORARY

STYLE 04 — CROSS CONTEMPORARY

Design & Made in Korea

Korean sense is captured,
and completed by Korean hands, to perfection!

Hajena not only focuses on design,
but also directly oversees and coordinates the entire production process in Korea.

We meticulously check everything from fabric and sewing to labels and small details,
ensuring a balanced quality that lasts long. We are creating it.

KOREAN SENSE, CONTEMPORARY FORM.
Designed & Made in Korea.

Only on Wadiz!

"Ultra Early Bird Full Package"
3-piece set | T-shirt + Ball Cap + Necklace

You can choose the color and quantity!

"Ultra Early Bird Small Package"
2-piece set | T-shirt + Ball Cap

You can choose the color and quantity!

HAZENA, Hazenais

a brand that reinterprets our emotions and senses through a modern design language.
We reinterpret them as a brand.

We believe that Korean style does not remain only in traditional and heavy images, but can be expressed stylishly in everyday life and the global market.

Based on the softness, strength, and quiet beauty felt in the lines, colors, symbols, and space of Korea, Hazena creates its own unique fashion and lifestyle.

K-Contemporary Collection is Hazena's first proposal. Through T-shirts, ball caps, and leather necklaces, we have created a collection that allows you to naturally wear Korean sensibility and symbolism in everyday life.

With this project, we aim to show that Korean sensibility can resonate not only in Korea but also in daily life around the world.

| We infuse the brand's philosophy into even the smallest details,
| Discovering new sensations within the familiar
| We will become a brand that does so.

HAZENA — THE NEXT WE CREATE
We propose the next value that we will create together.

[Note]

• The color of the product may appear different from the actual product depending on the shooting environment, lighting, and monitor or mobile screen settings.
  
  
• The images used in this project are materials to explain the product's design direction and collection mood, and some images were created using AI. AI images are not photographs guaranteeing the actual final product, and the actual Reward will be produced according to the specified product specifications and production standards.
  
  
• For better quality and completeness during the production process, some details such as embroidery position, label size, color tone, accessory details, and package composition may be slightly changed. However, the overall concept and main design direction of the product will be maintained.
  
  
• For clothing, hats, and leather materials, slight measurement errors, surface differences, and color variations may occur due to the production process and material characteristics. In the case of natural leather pendants, grain, wrinkles, and color differences are unique features of the material.
  
  
• Rewards will be shipped sequentially (CJ Courier) after payment is completed, and the shipping schedule may be adjusted depending on the production process and timeline.
  
  
• Before supporting, please be sure to check the product composition, options, sizes, shipping schedule, and information on exchanges and refunds. Hazena will thoroughly prepare until the end to deliver a more complete K-Heritage Collection to our backers.