The tradition of Korea
Awakened once again
The symbols and stories of Joseon
Reinterpreted with a modern sensibility
Kimyo Minhwa Pop Art Collection
Deep ink, awakening colors
Minhwa X Pop Art
Tradition that felt familiar yet distant
So you can carry it with you every day
For everyday life
Transformed into small artworks

Carefully selected Grade A American cowhide
Natural cow leather Completed on top of

Minhwa X Pop Art leather wallet

Reduced cracking and peeling
Four works
Four symbols
Each contains a different story

Deep ink
Awakening Color
Started from one tradition
Two series

Deep Ink
Deep Ink
A calm monotone series capturing the depth and space of ink
Calm monotone series
Awakening Color
Awakening Color
With the colors of dancheong
And the energy of pop art
Color series

Not a method of layering on top of leather
But between the leather grains
A method that naturally permeates
Why does it peel off so quickly?
Because wallets are touched every day
And constantly rubbed
So we
Changed the method
Without applying ink

Between the leather grains
Let it seep in

The texture feels different from the start.
Instead of a thick coating
We preserved the natural grain of the leather.

Breathable water-based printing
Preserving the original texture of the leather
Reducing the foreign feel of printing

Awakening tradition once again

Korean symbols
With bold colors
Reinterpreted with a pop art sensibility.
Irworobongdo
Symbolizing authority and harmony
A landscape of Joseon

1 - Irworobongdo<Color> (Twin Card Wallet)


2 - Irworobongdo<Color> (Keyring)


3 - Irworobongdo<Color> (Letter Wallet)


4 - Irworobongdo<Color> (Slim Card Wallet)



5 - Irwolobongdo<Black> (Twin Card Wallet)


6 - Irwolobongdo<Black> (Keyring)


7 - Irwolobongdo<Black> (Letter Wallet)


8 - Irwolobongdo<Black> (Slim Card Wallet)



Hojakdo
To ward off misfortune
A symbol wishing for good fortune

9 - Hojakdo<Color> (Twin Card Wallet)


10 - Hojakdo<Color> (Keyring)


11 - Hojakdo<Color> (Letter Wallet)


12 - Hojakdo<Color> (Slim Card Wallet)



13 - Hojakdo<Black> (Twin Card Wallet)


14 - Hojakdo<Black> (Keyring)


15 - Hojakdo<Black> (Letter Wallet)


16 - Hojakdo<Black> (Slim Card Wallet)



Hwajodo
Embodying abundance and beauty
Traditional painting

17 - Hwajodo<Color> (Twin Card Wallet)


18 - Hwajodo<Color> (Keyring)


19 - Hwajodo<Color> (Letter Wallet)


20 - Hwajodo<Color> (Slim Card Wallet)



21 - Hwajodo<Ink> (Twin Card Wallet)


22 - Hwajodo<Ink> (Keyring)


23 - Hwajodo<Ink> (Letter Wallet)


24 - Hwajodo<Ink> (Slim Card Wallet)



Gonryongpo
Symbol of the King
Reinterpreted in a modern way

25 - Gonryongpo<Color> (Twin Card Wallet)


26 - Gonryongpo<Color> (Keyring)


27 - Gonryongpo<Color> (Letter Wallet)


28 - Gonryongpo<Color> (Slim Card Wallet)



29 - Gonryongpo<Ink> (Twin Card Wallet)


30 - Gonryongpo<Ink> (Keyring)


31 - Gonryongpo<Ink> (Letter Wallet)


32 - Gonryongpo<Ink> (Slim Card Wallet)


Not a tradition that is hard to approach

With just a single wallet

A moment when your taste is revealed
Instead of an ordinary wallet
A choice that reflects me more

Up to the moment of payment
Your taste is revealed

At a cafe
At a meeting
Anywhere in daily life

The moment you take it out of your bag
A wallet that catches the eye
The more you use something every day

The more special it should be
Choose to match your style
Three shapes
Twin card wallet
With double-sided storage
More spaciously

Business cards, cards, even bills
With ease


More generous storage Reflecting opinions wanting more storage
A new form has been completed.

With the two included chain lengths,
Combine them in any way you like,
Simply by changing the length of the chain,
You can create a completely different vibe.

By connecting the short and long chains
With a round metal ring,

You can wear it lightly on your shoulder,
Shoulder style.

By connecting only the short chain,
Or connecting only the long chain,

It becomes a length perfect for holding in your hand,
Handbag style.

According to your style and mood of the day,
You can use it at your desired length.
Keyring.

Even the smallest details
Are sophisticated.
Letter wallet.
Opens and closes like an envelope.
Unique shape

Cards, business cards, and small belongings
Can be stored together
Slim card wallet
Light and thin

Carry only the cards you need, minimally
Holds up to 4 to 6 cards
Down to the smallest details
As a single scene
The details of this product
Are not just simple decorations

They are elements that complete a scene
We designed and selected
Even the smallest parts ourselves

The base material
Natural cowhide leather

Small grain differences on the surface
Are unique characteristics of natural leather
All the way to the edges
So that it does not break off

Vivid dancheong color
Edge color finish
It's a small detail,
A detail that sharpens the overall impression.

Independently developed
Metal plate
Left on stainless metal
Calm light and texture
Deep ink
Awakening color
Different atmospheres
Continue even in the details.
Deep ink
With black diamond stone
Calm and solid
Awakening color
With transparent diamond stone
Vividly, depending on the light

Even on the same structure,
It leads to a completely different impression.

Round metal ring detail.
Designed with consideration for the flow of style.

On a bag,

On a belt,
Can be attached in various ways.

Beyond a wallet,
To expand as a single object.

Details beyond what meets the eye.

These small details
Complete the overall impression of the product.
If you want more diverse designs,

W4U Customizing website

Design to your taste,
Check in real-time 3D.
From lip balm cases to book covers,
A variety of products
Can be designed by yourself.
Smart factory
Operating our own production line

Not outsourced
Direct production method

From design to production and finishing
We manage everything ourselves.

To achieve both clarity and depth
We repeated countless tests.
Recommended for these people
For those who disliked wallets with peeling prints

For those looking for uncommon designs
For those who want to enjoy a Korean mood in a trendy way
A tasteful gift
For special occasions
A slightly different choice
We combined both design and meaning.
Sensibility infused into leather
Minhwa X Pop Art
Leather wallet

Deep ink
Awakening colors
What is your taste?
Which one is it?








*Product colors may appear different from the actual product depending on the shooting environment and screen settings.
*Due to the nature of natural leather, there may be slight differences in wrinkles, pores, and scratches.
KIMYO | Kimyo
Kimyo (KIMYO) is a brand that carries two meanings: the rabbit 'Myo (卯)' and the word 'curious (奇妙)'.
We discover unfamiliar and new beauty within the familiar yet forgotten Korean traditions.
Like the rabbit that gazed at the moon and dreamed with imagination,
Kimyo reinterprets the colors, symbols, and stories of tradition with modern design and digital technology.
Folk paintings, dancheong, royal patterns, and Korea's ancient aesthetics become small works of art in Kimyo's hands, blending into everyday life.
What we create is not just a simple product.
A small gallery that stays in someone's daily life,
The most Korean beauty you can hold in your hand,
And a story that is a bit mysterious and curious.
Tradition is not something old,
It comes alive again when reimagined anew.
Just as the rabbit creates new stories on the moon,
Kimyo reimagines the beauty of Korea with today's sensibility.
KIMYO
A Curious Journey into Korean Beauty.
AIVAR

